Touchpoint MX

Key benefits of Touchpoint MX

It helps increase lead generation, grow your marketing database, and improve sales conversion through remarketing activities. Develop new sales channels and automate your digital marketing experiences with triggered communications. Drive customer engagement with personalized interactions through a host of omni-channel campaigns and promotions.

Email Marketing:
With the TouchpointMX editor, design and deploy emails that adhere to your brand guidelines or create sophisticated micro-campaigns. Set-up response triggered email journeys, report on campaign results in real-time, and combine data sources to segment your email database to target relevant audiences.

Microsites & Websites:
Creating new ways for your customers to interact with your business online can drive conversion, improve loyalty, and make brands 'stick' in the minds of consumers. Host subsidiary brand content or create microsites to support campaigns that need to be held outside a website.

Online Promotions:
Create multi-channel promotions that drive acquisition and generate interest in your brand, or design competitions to drive engagement within existing audiences. Engage current or future customers with campaigns that stand out.

Landing Pages:
Design custom landing pages for one-off or long-term campaigns. Edit, manage and expand your online reach using an intuitive CMS. Create powerful pages that work hard, support campaigns, and drive customer interaction. Store customer database details securely in one place and use them for follow-up emails or mobile campaigns at a later date.

Surveys & Questionnaires
With interactive modules to create anything from customer and employee experience surveys (such as NPS and CSAT surveys) to stakeholder training programs and points-based rewards programs, Touchpoint Group allows for the flexibility you need to engage your audience, easily and efficiently.

Mobile & SMS Push Notifications
Give your customers the chance to find out more about your offer, product or service by utilising SMS push messages. Craft dynamic auto-replies and supply text or web links to content that has too much detail to feature in your mainstream media with TXT4Info or TXT2Win campaigns.

Loyalty Programs
Create a loyalty program that will keep customers coming back. Choose a points-based redemption program, reward shopping frequency, or simply track sales across all platforms without a discount method and share suggested products with a database.