Articles by Anna Hammond

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Shopping Trends: Kiwis Are Keen To Try New Online Shops This Christmas

Published on 2/12/2020 by Anna Hammond

Research from GetApp reveals the effects of the pandemic have resulted in 33% shoppers in New Zealand making more eCommerce purchases and fewer in–store. However, it appears this shift is not only driven by COVID-19, as 43% of Kiwi shoppers confirm they are happy to do more of their Christmas shopping online this festi... Continue Reading

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Holiday Trends: Kiwis Plan To Shop More Online, Spend Less Time In-store

Published on 12/11/2020 by Anna Hammond

If you are not an online shopping expert by now, you probably soon will be. COVID-19 accelerated the adoption of technology across many industries and the retail sector was one that was forced to pick-up brick and mortar stores and transition to an eCommerce shop. This reality has pushed many people to their mobile... Continue Reading