SEMrush

Online visibility management and content marketing SaaS platform

4.6 /5 (921 reviews) Write a Review!

SEMrush Overview

What is SEMrush?

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.

SEMrush Overview

Pricing

Starting from
US$99.95/month

Pricing options

Free Trial
Free
Subscription
Value for money

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request


SEMrush Features

Devices
Business size
S M L
Markets
Australia, Brazil, Canada, China, Germany and 5 others, India, Japan, Mexico, United Kingdom, United States
Supported Languages
Chinese (Simplified), English, French, German, Italian and 3 others, Portuguese, Russian, Spanish

Screenshots

SEMrush screenshot:
SEMrush screenshot: SEMrush screenshot: SEMrush screenshot: SEMrush screenshot:

SEMrush Reviews

SEMrush Reviews

Overall rating
4.6
/
5
Excellent
614

Very good
275

Average
27

Poor
2

Terrible
3

Value for Money
4.3
Features
4.6
Ease of Use
4.3
Customer Support
4.4
97% recommended this app
Brooks M.

Truly an all-in-one digital marketing platform

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.


Steve P.

All Your SEO Base Are Belong To Us!

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.


Jonny C.

An okay tool for quick SEO insights and report generation

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.


Chad H.

My Go To Analytics Tool

SEMrush is one of my essential tools needed to perform my job. Without it's vital data and information, I wouldn't be able to provide the excellent service my clients expect and would not be able to improve their website.


Shirley W.

Best SEO Marketing Tool

I have been using SEMRush for a number of years now, and with so much else going on it provides a lot of features, news, and training that helps to make my life a lot easier - I wish I had more time to get fully immersed in the tool.


Brooks M.
Industry: Marketing & Advertising
Company size: 13-50 Employees

Truly an all-in-one digital marketing platform

Used Daily for 2+ years
Reviewed on 20/11/2019
Review Source: Capterra

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Steve P.
Industry: Design
Company size: 2-10 Employees

All Your SEO Base Are Belong To Us!

Used Daily for 1+ year
Reviewed on 16/06/2020
Review Source: Capterra

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.

Pros

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.

Response from SEMrush

Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Jonny C.
Industry: Financial Services
Company size: 201-500 Employees

An okay tool for quick SEO insights and report generation

Used Weekly for 2+ years
Reviewed on 21/07/2018
Review Source: Capterra

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Pros

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Chad H.
Industry: Marketing & Advertising
Company size: 2-10 Employees

My Go To Analytics Tool

Used Daily for 2+ years
Reviewed on 9/06/2020
Review Source: Capterra

SEMrush is one of my essential tools needed to perform my job. Without it's vital data and information, I wouldn't be able to provide the excellent service my clients expect and would not be able to improve their website.

Pros

I enjoy a variety of features that SEMrush provides me. Domain analytics reports are incredibly useful to me in my role as an SEO link builder so that I know the sites I'm gaining backlinks from are trafficked. Keyword Analytics help me determine how well my clients are doing for their Keywords while also providing ideas for new content to capture new Keywords. Lastly, the projects section offers tons of technical SEO information on my clients' individual sites so that I can ensure their continued health.

Cons

The only thing about SEMrush that I don't like is that it's honestly TOO MUCH information. I really need to enroll in their academy so that I can learn more about all the tools at my disposal

Response from SEMrush

Hi Chad, thank you for this great feedback and for this amazing review of our tool.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Shirley W.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Best SEO Marketing Tool

Used Weekly for 2+ years
Reviewed on 3/06/2020
Review Source: Capterra

I have been using SEMRush for a number of years now, and with so much else going on it provides a lot of features, news, and training that helps to make my life a lot easier - I wish I had more time to get fully immersed in the tool.

Pros

The software offers a great mix of data that I can use immediately to understand how my client's business is performing. The mix of tools available is fantastic, I can immediately check ranking performance, schedule social posts and I love the writing assist tool the tips and metrics really help refine our content to give it the best chance of ranking. The customer support is the best I have experienced from any tool, the response is lightning fast and they are great at finding the solution to the problem 5 stars for customer service!

Cons

Posting to Instagram would be great, but the notification feature in the meantime is helpful. The competitor features do not appear to be hugely accurate as my data doesn't always match either which makes me feel that my competitor's data are equally out. Perhaps a few tips on how we can compensate for this would help as we all understand the competitor data cannot be fully accurate as you don't have direct access to it.

Response from SEMrush

Hi Shriley! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We're also glad to hear that you've been using SEMrush for so long, it's great customers like you that keep us going!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
8.7/10
Based on 921 user ratings
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SEMrush Pricing

SEMrush Pricing

Starting from
US$99.95/month
Free Trial
Free
Subscription
Value for money

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Value for Money
4.3/5
Based on 921 user ratings
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SEMrush Features

SEMrush Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
4.6/5
Based on 921 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for SEMrush

Additional information for SEMrush

Key features of SEMrush

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Benefits

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

SEMrush FAQs

SEMrush FAQs

Below are some frequently asked questions for SEMrush.

Q. What type of pricing plans does SEMrush offer?

SEMrush offers the following pricing plans:

Starting from: US$99.95/month

Pricing model: Free, Subscription

Free Trial: Available

Pro: $99.95/month or $999.40/year Guru: $199.95/month or $1999.40/year Business: $399.95/month or $3999.40/year Enterprise: upon request

Q. What are the main features of SEMrush?

SEMrush offers the following features:

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Q. Who are the typical users of SEMrush?

SEMrush has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does SEMrush support?

SEMrush supports the following languages:

Chinese (Simplified), English, French, German, Italian, Portuguese, Russian, Spanish

Q. What type of pricing plans does SEMrush offer?

SEMrush has the following pricing plans:

Free, Subscription

Q. Does SEMrush support mobile devices?

We do not have any information about what devices SEMrush supports

Q. What other apps does SEMrush integrate with?

SEMrush integrates with the following applications:

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing, Klipfolio, Reportz, Skyword, Whatagraph, Winmo

Q. What level of support does SEMrush offer?

SEMrush offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials