About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. 

Semrush in numbers:

- Over 200 million unique domains monitored for 142 geo databases
- Over 41 trillion backlinks
- 20 billion keywords
- Over 7 million users who have tried Semrush

Pricing starting from:

US$119.95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, English, French, German, Italian and 3 others, Portuguese, Russian, Spanish

Pricing starting from:

US$119.95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

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Features

Total features of Semrush: 91

  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Customer Engagement
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localisation Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritisation
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

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Reviews

Overall rating

4.6 /5
(1,387)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 1,387
Ian K.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

A Great SEO Tool

Reviewed on 20/11/2019

I've been able to conduct keyword research for websites faster than I could before and find...

I've been able to conduct keyword research for websites faster than I could before and find meaningful keywords to target and opportunities to grow organic traffic. This has resulted in better organic traffic to websites we've helped to optimize.

Pros

This is an amazing all-in-one tool for SEO. Whether you need a tool for keyword research, backlinks, or optimizing your website, you'll find all the tools inside of SEMRush. It's core features are definitely around keywords (tracking and researching the keywords that are ranking for a particular domain), you can use this information to optimize your site with the built in site audit features.

Cons

There are a lot of features and it can sometimes be difficult to find the exact feature you are looking for.

Naz H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Swiss Army Knife of SEO Tools

Reviewed on 16/07/2021

Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and...

Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and help me make powerful conclusions.

Pros

The UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!

Cons

I dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.

Response from SEMrush

Hello! Thank you for sharing your feedback! The revised pricing model includes either new features or alters additional to main tier product's prices. However, we always value our loyal customers and provide them with the unique opportunity to stay on the same level of subscription for the same price! - Ed

Tom V.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

After 4 years being a customer this company rips me off

Reviewed on 11/11/2020

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one...

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from SEMrush

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Julio A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

You can't drive blind

Reviewed on 20/05/2021

I admit to get the most out of SEMRush, I had to spend some time with it and I can tell you that...

I admit to get the most out of SEMRush, I had to spend some time with it and I can tell you that after three years, I don't know all of it. Yet with all that complexity, you can get a project up and running and become useful in a matter of minutes.

Pros

Go deep into a URL and discover the good, bad and ugly of SEO on a project. There are very few platforms that hold up and deliver on the promises made. SEMRush is one. This one works and it works for my company.

Cons

Like any SEO platform we sometimes get false positive results and there never seems to be a rhyme or reason for it. But I am nit picking.

Carsten H.
Overall rating
  • Industry: Furniture
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Die Rund-um-Sorglos SEO Software

Reviewed on 21/05/2021

Mit Semrush haben wir erstmals einen umfangreichen Einblick in die Markt- und Wettbewerbssituation...

Mit Semrush haben wir erstmals einen umfangreichen Einblick in die Markt- und Wettbewerbssituation erhalten. Die Ableitung von Keywordrecherche zur SEO-Texterstellung ist sehr einfach gehalten und überzeugt immer wieder aufs Neue. Den größten Gewinn gab uns das On- und Offpage SEO Audit. So konnten wir große Fehler in Minuten ausfindig machen und korrigieren.

Pros

Am besten gefällt mir das Preis-Leistungsverhältnis der Softwarelösung Semrush. Semrush bietet uns alle Features, die wir für unsere Keywordrecherche und tägliches SEO benötigen.

Cons

Die Navigation könnte etwas einfacher sein, um den Workflow zwischen den einzelnen Komponenten zu erleichtern.

Showing 5 reviews of 1,387 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: US$119.95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Semrush has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Semrush supports the following languages:

Chinese, English, French, German, Italian, Portuguese, Russian, Spanish

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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