Yotpo

Yotpo, the leading eCommerce marketing platform.

4.5 /5 (212 reviews) Write a Review!

Yotpo Overview

What is Yotpo?

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.

Yotpo Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more


Yotpo Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, Europe and 5 others, Germany, Japan, Latin America, Mexico, Middle-East and Africa
Supported Languages
Czech, Danish, Dutch, English, Finnish and 12 others, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

Screenshots

Yotpo screenshot: Showcase your best reviews & rating on site
Yotpo screenshot: Showcase your best reviews & rating on site Yotpo screenshot: Turn every purchase into a review Yotpo screenshot: Generate different types of content and showcase on site Yotpo screenshot: Drive more shoppers to your site Yotpo screenshot: use analytics to measure & improve performance Yotpo screenshot: Optimized redemption experiences Yotpo screenshot: Build customer loyalty and maximize LTV Yotpo screenshot: Comprehensive performance metrics Yotpo screenshot: Acquire customers more efficiently Yotpo screenshot: Moderate & comment

Yotpo Reviews

Yotpo Reviews

Overall rating
4.5
/
5
Excellent
140

Very good
54

Average
12

Poor
2

Terrible
4

Value for Money
3.8
Features
4.4
Ease of Use
4.4
Customer Support
4.5
92% recommended this app
Travis R.

Delivers reviews, easy to use!

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.


Justin H.

Easy To Use

It's been great for the most part.


Stephen V.

Mature But Expensive Reviews Platform

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want.

But it is expensive and missing some features I would want like a review request send integration with our ESP.


Albin O.

Feels quite basic, but lacks functionallity

We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.


Ben P.

Has helped our business


Travis R.

Delivers reviews, easy to use!

Used Daily for 2+ years
Reviewed on 9/11/2017
Review Source: Capterra

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Justin H.
Industry: Retail
Company size: 13-50 Employees

Easy To Use

Used Daily for 2+ years
Reviewed on 30/08/2019
Review Source: Capterra

It's been great for the most part.

Pros

I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

Cons

I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

Response from Yotpo

Hi Justin, thank you so much for leaving a review! We really appreciate hearing your feedback and are happy to hear you're having a positive experience with Yotpo. As far as changing or updating reviews, we absolutely understand your frustration, but to confirm- do not offer that capability. What you can do is resend an Automatic Review Request email which will replace the existing review that's no longer relevant. Here's a link that should help: https://support.yotpo.com/en/article/resending-an-automatic-review-request-email

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Stephen V.
Industry: Consumer Goods
Company size: 13-50 Employees

Mature But Expensive Reviews Platform

Used Monthly for 2+ years
Reviewed on 2/07/2020
Review Source: Capterra

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want.

But it is expensive and missing some features I would want like a review request send integration with our ESP.

Pros

The platform has a lot of mature features including some interesting AI-driven tools to display review hightlight. You can do advanced customization of the widget CSS to style it with your fonts and get it looking exactly how you want. We're collecting a good rate of reviews at around 6%.

Cons

It's very expensive relative to competitors like Okendo or Stamped — double, almost triple the price. It has a few additional features like Google Seller Ratings for Google text ads and the AI-driven highlights, but aside from that, the value is questionable compared to those options.

I also don't like that I can't send review requests with our ESP, Klaviyo. I would really love the aggregate analytics on email sends by sending with one platform. It would also allow us to segment users by country or purchase easier since Klaviyo has far superior segmentation tools.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Albin O.
Industry: Internet
Company size: 1,001-5,000 Employees

Feels quite basic, but lacks functionallity

Used Daily for 1+ year
Reviewed on 21/11/2019
Review Source: Capterra

We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

Pros

A lot of automatic features, and the software takes care of most things.

Cons

1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are.
Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.

2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it.

Rating breakdown

Ease of Use

Likelihood to recommend: 4.0/10

Ben P.
Industry: Food & Beverages
Company size: 13-50 Employees

Has helped our business

Used Daily for 2+ years
Reviewed on 2/07/2020
Review Source: Capterra

Pros

Yotpo has allowed us to gather thousands of customer reviews that help provide social proof to drive new customer purchases. We have been using the softeware successfully for over 2 years and have now signed up to their SMS marketing platform.

Cons

The Facebook advertising integration is very basic and does not allow for well crafted adverts to be launched.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.3/10
Based on 212 user ratings
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Yotpo Pricing

Yotpo Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Value for Money
3.8/5
Based on 212 user ratings
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Yotpo Features

Yotpo Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.4/5
Based on 212 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Yotpo

Additional information for Yotpo

Key features of Yotpo

  • Commenting
  • Community Q&A
  • Content generation powered by AI
  • Coupons
  • Customer product images
  • Dedicated support
  • Instagram curation
  • Look and feel customiziation
  • Mail after purchase
  • Multi-channel content generation
  • Optimization actions
  • Performance metrics
  • Plug & Play
  • Powerful analytics
  • Powerful moderation tools
  • Ratings and reviews widget
  • Review request emails
  • Shoppable Instagram
  • Support more than 15 eCommerce platforms
  • Support more than 25 languages
  • Tools to turn your reviews into SEO gold
  • Turn one-time shoppers into return customers
  • Widgets & emails customization
  • Yotpo is completely social

Benefits

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • GetApp Analysis

    GetApp Analysis

    Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.

    Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.

    Reviews Carousel

    What is Yotpo?

    More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.

    Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.

    Social Integration

    Yotpo Main Features

    Mail After Purchase

    Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.

    Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.

    Mail After Purchase

    On-Site Review Widgets

    Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.

    Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.

    Product Page Widgets

    Social Media Ads

    Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.

    You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.

    Yotpo Ads

    SEO Tools

    Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.

    Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.

    Organic Search

    Yotpo Integrations

    Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.

    Yotpo Pricing

    Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.

    Yotpo Bottom Line

    • Comprehensive solutions to leverage user-generated content
    • Improves marketing and SEO
    • Request reviews manually or automatically using Yotpo’s MAP feature
    • Value can be tracked with analytics
    • Upselling tools increase the lifetime value of shoppers

    Yotpo FAQs

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Q. What type of pricing plans does Yotpo offer?

    Yotpo offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Free - Up to 50 monthly orders - Review Request Emails - On-site Widgets - Moderation & Commenting - Social Push & SEO Page - And more Growth - Review Request Emails - On-site Widgets - 10+ Rewards Campaigns - Flexible Referral Program - Moderation & Commenting - Social Push & SEO Page - Reviews Carousel - Rich Snippets - Coupons & Email Upsells - And more Annual - Multi-Channel Content Generation - On-Site Widgets & Galleries - Customized Loyalty & Referrals Programs - Customer Photo Galleries - Google & Facebook Integration - Advanced Content Management - Custom Monthly Orders - Widgets & Emails Customization - Multiple Domains Support - Dedicated Success Manager - And more

    Q. What are the main features of Yotpo?

    Yotpo offers the following features:

    • Commenting
    • Community Q&A
    • Content generation powered by AI
    • Coupons
    • Customer product images
    • Dedicated support
    • Instagram curation
    • Look and feel customiziation
    • Mail after purchase
    • Multi-channel content generation
    • Optimization actions
    • Performance metrics
    • Plug & Play
    • Powerful analytics
    • Powerful moderation tools
    • Ratings and reviews widget
    • Review request emails
    • Shoppable Instagram
    • Support more than 15 eCommerce platforms
    • Support more than 25 languages
    • Tools to turn your reviews into SEO gold
    • Turn one-time shoppers into return customers
    • Widgets & emails customization
    • Yotpo is completely social

    Q. Who are the typical users of Yotpo?

    Yotpo has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Yotpo support?

    Yotpo supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Q. What type of pricing plans does Yotpo offer?

    Yotpo has the following pricing plans:

    Free, Subscription

    Q. Does Yotpo support mobile devices?

    We do not have any information about what devices Yotpo supports

    Q. What other apps does Yotpo integrate with?

    Yotpo integrates with the following applications:

    Antavo, Ecwid, Findify, Fomo, Magento Commerce, Smile.io, Xplenty, Zendesk, Zentail, Zoey

    Q. What level of support does Yotpo offer?

    Yotpo offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support