Google Analytics

Google Analytics

Enterprise-class web analytics

4.7/5 (4310 reviews)

Google Analytics Overview

What is Google Analytics?

Google Analytics is a web analytics service offered by Google. It provides comprehensive reporting and analytics tools for websites of all sizes. Google Analytics enables users to monitor website traffic, understand user-interaction with their site and generate custom reports depending on the needs of their business.

Google Analytics collects, manages and consolidates website data, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics analyzes visitor traffic and enables users to understand their end-user behavior.

Google Analytics activates website data. With the right insights, businesses can improve their marketing campaigns and experiment with their web content. It shows website managers what works well with audiences and what doesn't, allowing them to tailor their site content and marketing strategies.

Google Analytics Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.


Google Analytics Features

Devices
Business size
S M L
Markets
Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa
Supported Languages
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 others, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Screenshots

Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country Google Analytics screenshot: Google Analytics custom dashboard Google Analytics screenshot: Google Analytics audience demographics reporting Google Analytics screenshot: View website data in real time with Google Analytics Google Analytics screenshot: Connect sales, marketing and advertising data Google Analytics screenshot: Generate reports to see what's working and fix what's not

Google Analytics Reviews

Google Analytics Reviews

Overall rating
4.7
/
5
Excellent
3130

Very good
1043

Average
127

Poor
9

Terrible
1

Value for Money
4.7
Features
4.6
Ease of Use
4.1
Customer Support
4.2
97% recommended this app
Esra K.

Best tool to analyze your website!

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.


Umair B.

The awesome tool to Track your Website Traffic

I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.


Chamath N.

Web analytics of international class

Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.


Jamie P.

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.


Harshit B.

With Google Analytics, you will Know your customers !

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.


Esra K.
Industry: Information Technology & Services
Company size: 51-200 Employees

Best tool to analyze your website!

Used Daily for 2+ years
Reviewed on 24/04/2019
Review Source: Capterra

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Pros

I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information:

How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?

Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Cons

It takes time to get used to the integration. Documentation is good but still, it should get better.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Umair B.
Industry: Information Technology & Services
Company size: Self Employed

The awesome tool to Track your Website Traffic

Used Daily for 2+ years
Reviewed on 7/02/2020
Review Source: Capterra

I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.

Pros

The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites.

Cons

According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Chamath N.
Industry: Computer Software
Company size: 2-10 Employees

Web analytics of international class

Used Weekly for 2+ years
Reviewed on 30/12/2019
Review Source: Capterra

Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Pros

As a whole, people have many positive demonstrations with Google analytics. We especially
like this since we can download our PDFs from our traffic reports and to our web pages. So, you
can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and
the demographic data and details of the customers. Your Google Analytics gives you the
necessary data regarding yourself for your business clients and customers. The ones who need
to know you and the ones who do not know you.
It secures your position among customers and your respect in the meantime. We were working
with SEO for several years. And our keywords have improved and started to be more catered to
the proper demographics. All these are based on Google Analytics and its report.
Now we will discuss the pros and cons of using Google analytics. You need to know these to
make an optimum use from it.
Many people love the google analytics platform. It is because it is thoroughly detailed. And the
most broken traffic tools and this also shows you things with specific details like information
including the number of people using your web page and the time they spend on your web
page. Even the pages they load are given in detail.
All these support you to be in touch with the potential customers according to their
demographic range and ways of doing some trigging and catering. Statics and the proved from
are examples.

Cons

The cons of this are something hard to say. This is the second most loved Google product after
Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical
help through Google Analytics.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jamie P.
Industry: Marketing & Advertising
Company size: 13-50 Employees

Maybe I'm Stupid

Used Other for 2+ years
Reviewed on 18/02/2020
Review Source: Capterra

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Cons

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Harshit B.
Industry: Computer Software
Company size: 13-50 Employees

With Google Analytics, you will Know your customers !

Used Daily for 2+ years
Reviewed on 3/01/2020
Review Source: Capterra

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Pros

Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Cons

The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9/10
Based on 4,310 user ratings
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Google Analytics Pricing

Google Analytics Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Value for Money
4.7/5
Based on 4,310 user ratings
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Google Analytics Features

Google Analytics Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customisable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualisation
Drag & Drop Interface
Monitoring
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4.6/5
Based on 4,310 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Google Analytics

Additional information for Google Analytics

Key features of Google Analytics

  • Advertising analytics
  • Alerts & intelligence
  • App event funnels
  • App security
  • Audience demographics
  • Audience reporting
  • Calculated metrics
  • Collaboration tools
  • Configuration APIs
  • Content analytics
  • Conversion analytics
  • Conversion reporting
  • Cross-device data
  • Custom channel groupings
  • Custom content groupings
  • Custom dimensions
  • Custom funnels
  • Custom metrics
  • Custom reporting
  • Custom variables
  • Customer journey tracking
  • Customizable dashboards
  • Data activation
  • Data analysis
  • Data collection & management
  • Data filtering
  • Data import
  • Data manipulation
  • Data reporting
  • Data visualization
  • Email notifications
  • Event tracking
  • Flow visualization reporting
  • Funnel analysis
  • Graphical data presentation
  • Intelligence & anomaly detection
  • Javascript libraries
  • Machine learning
  • Marketing analytics
  • Mobile analytics
  • Mobile app reporting
  • Multi-channel funnels
  • Multi-touch attribution
  • Native data onboarding integrations
  • Native iOS & Android mobile apps
  • Native remarketing integrations
  • Performance reporting
  • Predictive analytics
  • Proactive alerts
  • Product integrations
  • Real time data
  • Real time reporting
  • Receiving
  • Search functionality
  • Segmentation
  • Shopping & checkout funnels
  • Social analytics
  • Tag management
  • Third party integration
  • User access controls
  • User explorer functionality
  • Widgets
  • eCommerce reporting

Benefits

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Google Analytics FAQs

    Google Analytics FAQs

    Below are some frequently asked questions for Google Analytics.

    Q. What type of pricing plans does Google Analytics offer?

    Google Analytics offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Analytics Standard: Free Analytics for Mobile Apps: Free Analytics Premium: Contact Google Analytics If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

    Q. What are the main features of Google Analytics?

    Google Analytics offers the following features:

    • Advertising analytics
    • Alerts & intelligence
    • App event funnels
    • App security
    • Audience demographics
    • Audience reporting
    • Calculated metrics
    • Collaboration tools
    • Configuration APIs
    • Content analytics
    • Conversion analytics
    • Conversion reporting
    • Cross-device data
    • Custom channel groupings
    • Custom content groupings
    • Custom dimensions
    • Custom funnels
    • Custom metrics
    • Custom reporting
    • Custom variables
    • Customer journey tracking
    • Customizable dashboards
    • Data activation
    • Data analysis
    • Data collection & management
    • Data filtering
    • Data import
    • Data manipulation
    • Data reporting
    • Data visualization
    • Email notifications
    • Event tracking
    • Flow visualization reporting
    • Funnel analysis
    • Graphical data presentation
    • Intelligence & anomaly detection
    • Javascript libraries
    • Machine learning
    • Marketing analytics
    • Mobile analytics
    • Mobile app reporting
    • Multi-channel funnels
    • Multi-touch attribution
    • Native data onboarding integrations
    • Native iOS & Android mobile apps
    • Native remarketing integrations
    • Performance reporting
    • Predictive analytics
    • Proactive alerts
    • Product integrations
    • Real time data
    • Real time reporting
    • Receiving
    • Search functionality
    • Segmentation
    • Shopping & checkout funnels
    • Social analytics
    • Tag management
    • Third party integration
    • User access controls
    • User explorer functionality
    • Widgets
    • eCommerce reporting

    Q. Who are the typical users of Google Analytics?

    Google Analytics has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Google Analytics support?

    Google Analytics supports the following languages:

    Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

    Q. What type of pricing plans does Google Analytics offer?

    Google Analytics has the following pricing plans:

    Free, Subscription

    Q. Does Google Analytics support mobile devices?

    Google Analytics supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Google Analytics integrate with?

    Google Analytics integrates with the following applications:

    Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO Testing, Zendesk

    Q. What level of support does Google Analytics offer?

    Google Analytics offers the following support options:

    Forum, Knowledge Base, Video Tutorials