Brightcove

Online video platform

4.2 /5 (12 reviews) Write a Review!

Brightcove Overview

What is Brightcove?

Brightcove marketing suite is a video content management solution designed to maximize the engagement and conversion rates of your videos, improving the ROI of your video campaigns with a range of tools. The solution gives you a video library, on-demand publishing, SEO-optimized video portals, live video streaming, social media sharing, lead capture analytics, and results tracking and reporting.

Other products include Video Cloud for video hosting and publishing. You can use this solution to deliver engaging videos to any device and to easily manage your online videos. Brightcove Once allows you to place ads within your videos. You can insert pre-, mid- and post-roll ads that are targeted on a per-user basis. Zencoder provides both file and live transcoding to easily integrate with your application. Brightcove Gallery allows you to create video portals with built-in lead capture tools and analytics, SEO optimized pages and user-friendly layouts with social sharing. Choose from more than 100 page templates that can be customized to suit your brand. You can also import videos and playlists directly from Brightcove Video Cloud.

Brightcove Overview

Pricing

Starting from
US$99.00/month

Pricing options

Free Trial
Subscription
Value for money

Brightcove Features

Devices
Business size
S M L
Markets
United States, United Kingdom, Australia
Supported Languages
English

Media

Brightcove video Brightcove screenshot: Brightcove screenshot: Brightcove screenshot: Brightcove screenshot: Brightcove screenshot:

Brightcove Reviews

Brightcove Reviews

Overall rating
4.2
/
5
Excellent
5

Very good
4

Average
3

Poor
0

Terrible
0

Value for Money
3.7
Features
4.2
Ease of Use
3.9
Customer Support
3.7
75% recommended this app
Verified Reviewer

Easiest video platform ever


Verified Reviewer

It's no YouTube

I would much rather convince our organization to swap over to exclusively use YouTube for all of our video needs, but there is still some value to be had from using Brightcove if you aren't ready/willing to go all in on YouTube.


Verified Reviewer

It handles the traffic and looks great


Verified Reviewer

Brightcove gives all of our video content a good home


Julien C.
Company size: 51-200 Employees

Rating only

Used Daily for 2+ years
Reviewed on 23/08/2017
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Events Services
Company size: 501-1,000 Employees

Easiest video platform ever

Used Daily for 2+ years
Reviewed on 20/12/2018
Review Source: Capterra

Pros

I use Brightcove daily as a Digital Production Manager. The entire interface is intuitive and user-friendly, from uploading videos to creating playlists to manipulating players. Their gallery players are my favorite aspect because it layouts playlists in a clean, modern player and easy to integrate into landing pages. Also their customer support is top-notch. When I have trouble with customizing a player or troubleshooting why a set of them weren't working on my webpages, their engineers provided quick, thorough support.

Cons

What I like least is the limited analytics available. Most often than not, our clients want to know how many unique views they received or how many people viewed the video at specific time markers. Brightcove, unfortunately, doesn't supply this data.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Religious Institutions
Company size: 10,000+ Employees

It's no YouTube

Used Weekly for 2+ years
Reviewed on 30/09/2019
Review Source: Capterra

I would much rather convince our organization to swap over to exclusively use YouTube for all of our video needs, but there is still some value to be had from using Brightcove if you aren't ready/willing to go all in on YouTube.

Pros

It does a decent job at getting the analytics you need, if you're patient enough to wait for who knows how long to get the information back. You're not going to forget about YouTube, but there is still some value to be had from Brightcove.

Cons

The reporting isn't super flexible, robust, or timely. It could definitely be because of the way our organization has implemented Brightcove, but it's not uncommon to wait 10+ minutes for a simple report to see how many views a couple videos have received.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Verified Reviewer
Industry: Professional Training & Coaching
Company size: 201-500 Employees

It handles the traffic and looks great

Used Daily for 2+ years
Reviewed on 17/07/2019
Review Source: Capterra

Pros

I love how easy it is to embed video hosted on Brightcove in our website or resource center. We pull video directly from brightcove into streams in uberflip, and it requires no work beyond the initial setup. I really appreciate all of the options in players as well, from adding logos, skins, playback options, etc., it's easy to customize. Video is such an important part of our business, Brightcove is also by extension!

Cons

This is totally on my organization and not on Brightcove, but we have a lot of users in our instance. These users have caused issues by changing things in Brightcove, which cause issues on our website or on our resource center. I have not figured out how to, or if it is possible to, approve/deny changes made to videos before they are published.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Verified Reviewer
Company size: 501-1,000 Employees

Brightcove gives all of our video content a good home

Used Weekly for 1+ year
Reviewed on 10/04/2018
Review Source: Capterra

Pros

My favorite thing about Brightcove is the social functionality that allows me to publish videos to Youtube, Twitter, and other platforms. I don't have to export video and import it elsewhere. It makes sharing simple.

Cons

My least favorite thing about Brightcove has to do with our users who upload duplicate content, or who don't use proper tags. We have thousands of videos, one video can be in 20+ languages, and when users aren't adding them in a uniform manner, searching them can be a real hassle.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
7.8/10
Based on 12 user ratings
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Brightcove Pricing

Brightcove Pricing

Starting from
US$99.00/month
Free Trial
Subscription
Value for money
Value for Money
3.7/5
Based on 12 user ratings
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Brightcove Features

Brightcove Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.2/5
Based on 12 user ratings
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Categories

Additional information for Brightcove

Additional information for Brightcove

Key features of Brightcove

  • Brightcove Gallery
  • Brightcove Once VOD
  • Closed Captions for Online Video
  • Deliver live video events
  • Integrated analytics
  • Interactive ad capabilities
  • Lead capture features and analytics
  • Live Video Content on Mobile and OTT Devices
  • Live and File Cloud Encoding
  • Multi-screen video distribution
  • Over 100 templates styles, Import videos and playlists
  • Social media sharing
  • Strategic ad placement
  • Third party integrations
  • Video SEO page design for SaaS hosting
  • Video analytics
  • Video library
  • Video management
  • Video marketing
  • Zencoder for transcoding

Benefits

Brightcove Once includes both a VOD and Live solution. Once LIVE gives you real-time analytics on video and ad performance, along with business intelligence that ensures optimal ad placement and supports FCC compliant multi-screen closed captions.

Brightcove Video Cloud offers multi-channel upload, automatically propagating of encoded content to the Brightcove content delivery service system or directly to your own CDN.

Schedule video launch time based on geographies and schedule roll-outs of global launches.

Style and brand your video players based on templates, with Flash and HTML5 delivert and in-player social sharing.

Brightcove offers HD video streaming with at least 6 different renditions for each video you upload. It automatically detects user bandwidth switching between renditions mid-stream to ensure the highest quality playback.

Brightcove Video Cloud provides mobile-ready video encoding to reach mobile audiences. Use intelligent device detection and powerful mobile web player templates to deliver content to mobiles. The Universal Delivery Service allows you to upload your video once and have it be delivered across both desktop browsers and iOS devices.

You can automatically sync your videos with your YouTube channel and create rules to automatically push your Brightcove videos to YouTube based on pre-defined metadata criteria.

Video Cloud supports VAST 1.0, VAST 2.0, and VPAID.

Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX.

Insert in-player calls to action with point-and-click tools and a visual cue point editor.

Brightcove Video Cloud offers real-time performance monitoring that can give hourly snapshots and detailed content performance reports. These reports include video impressions, video views and play rates, viewed minute, drop-off rates and Brightcove's proprietary engagement score as well as engagement analytics.

Monitor traffic and referrals including top referring domains, traffic sources and most popular search terms and keywords for both organic and paid campaigns.

ideo Cloud analytics offer analytics for both Flash and HTML5-based devices. You can compare how the same content has performed in different site locations, such as on your homepage, or on your mobile Web player and your video library player.

Brightcove's Web Analytics SDK integrates with Omniture and Google Analytics.

Brightcove FAQs

Brightcove FAQs

Below are some frequently asked questions for Brightcove.

Q. What type of pricing plans does Brightcove offer?

Brightcove offers the following pricing plans:

Starting from: US$99.00/month

Pricing model: Subscription

Free Trial: Available

Q. What are the main features of Brightcove?

Brightcove offers the following features:

  • Brightcove Gallery
  • Brightcove Once VOD
  • Closed Captions for Online Video
  • Deliver live video events
  • Integrated analytics
  • Interactive ad capabilities
  • Lead capture features and analytics
  • Live Video Content on Mobile and OTT Devices
  • Live and File Cloud Encoding
  • Multi-screen video distribution
  • Over 100 templates styles, Import videos and playlists
  • Social media sharing
  • Strategic ad placement
  • Third party integrations
  • Video SEO page design for SaaS hosting
  • Video analytics
  • Video library
  • Video management
  • Video marketing
  • Zencoder for transcoding

Q. Who are the typical users of Brightcove?

Brightcove has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Brightcove support?

Brightcove supports the following languages:

English

Q. What type of pricing plans does Brightcove offer?

Brightcove has the following pricing plans:

Subscription

Q. Does Brightcove support mobile devices?

Brightcove supports the following devices:

iPhone

Q. What other apps does Brightcove integrate with?

Brightcove integrates with the following applications:

Beckon, Bitium, Chartbeat, Kapost, MediaBeacon, Rocketium, SnapApp, Uberflip, dotCMS, ion interactive

Q. What level of support does Brightcove offer?

Brightcove offers the following support options:

Knowledge Base, Online Support, Phone Support, Video Tutorials