--- description: Learn how Mixpanel can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mixpanel Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Mixpanel](/software/90837/mixpanel) # Mixpanel Canonical: https://www.getapp.co.nz/software/90837/mixpanel Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/90837/mixpanel?page=2) > Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. > > Verdict: Rated **4.5/5** by 146 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Mixpanel Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks. Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 146 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Mixpanel - **Location**: San Francisco, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Mexico, Netherlands, Singapore, United Arab Emirates, United Kingdom, United States ## Features - AI Copilot - API - Activity Dashboard - Alerts/Notifications - Audience Targeting - Campaign Management - Campaign Tracking - Cohort Analysis - Collaboration Tools - Communication Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Dashboard - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualisation - Drag & Drop ## Integrations (37 total) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud - Google Cloud BigQuery ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Web Analytics Tools](https://www.getapp.co.nz/directory/109/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.getapp.co.nz/directory/109/web-analytics/software) - [Dashboard Software](https://www.getapp.co.nz/directory/586/reporting-dashboard/software) - [Mobile Analytics Software](https://www.getapp.co.nz/directory/1041/mobile-analytics/software) - [Data Analysis Software](https://www.getapp.co.nz/directory/1129/data-analysis/software) - [Machine Learning Software](https://www.getapp.co.nz/directory/1399/machine-learning/software) ## Alternatives 1. [Google Analytics 360](https://www.getapp.co.nz/software/90997/google-analytics) — 4.7/5 (8091 reviews) 2. [Microsoft Power BI](https://www.getapp.co.nz/software/102847/power-bi) — 4.6/5 (1879 reviews) 3. [Tableau](https://www.getapp.co.nz/software/90797/tableau-software) — 4.6/5 (2351 reviews) 4. [Reportei](https://www.getapp.co.nz/software/2063421/reportei) — 4.7/5 (241 reviews) 5. [Google Cloud](https://www.getapp.co.nz/software/122483/google-cloud-platform) — 4.7/5 (2282 reviews) ## Reviews ### "My Favorite Tool for Product Analytics" — 5.0/5 > **Cagri** | *12 June 2023* | Transportation/Trucking/Railroad | Recommendation rating: 8.0/10 > > **Pros**: Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database. > > **Cons**: It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months. > > Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes. ----- ### "I use Mixpanel every single hour a day, 7 days a week and 365 days a year \!" — 5.0/5 > **Fayssal** | *31 July 2018* | Recommendation rating: 10.0/10 > > **Pros**: Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps. > > **Cons**: Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app. > > It's the simplest way to track app usage. ----- ### "Either some issue with implementation or something else" — 3.0/5 > **Eri** | *14 October 2021* | Telecommunications | Recommendation rating: 6.0/10 > > **Pros**: I liked that it was very intuitive to use. For example creating dashboards, product analysis (both web and mobile) and making funnels is very easy. > > **Cons**: There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of Mixpanel (for example our data warehouse). We end up having events that are missing or that are not attributed back to our clients. ----- ### "Customer data management by Mixpanel" — 4.0/5 > **Mohammed** | *17 December 2022* | Construction | Recommendation rating: 7.0/10 > > **Pros**: We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software > > **Cons**: Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials > > Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve ----- ### "Mixpanel" — 5.0/5 > **Ngenge** | *7 July 2022* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective. Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap \& affordable and suitable for most beginners > > **Cons**: I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds. > > It's an awesome analytic tool for measuring web traffic and user interaction. Anyone can use it and thus, I will always recommend it. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/90837/mixpanel?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/90837/mixpanel) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data