Kissmetrics

Kissmetrics

Web analytics solution

4.3/5 (14 reviews)

Kissmetrics Overview

What is Kissmetrics?

Kissmetrics is an analytics and conversion platform built to optimize marketing. Kissmetrics analyzes users' interaction with a website over time. Kissmetrics provides insights to businesses, helping them to make decisions and better understand their web-users.

Kissmetrics connects sessions of activity across devices as well as time. These insights help identify important patterns within audience segments. Kissmetrics empowers marketers to measure their impact, improve their campaigns, and clearly demonstrate how to tie their choices to overall business success. Kissmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer.

Kissmetrics Overview

Pricing

Starting from
US$250.00/month

Pricing options

Free Trial
Subscription
Value for money

Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support
Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.


Kissmetrics Features

Devices
Business size
S M L
Markets
Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa
Supported Languages
English

Screenshots

Kissmetrics screenshot: See revenue overview with Kissmetrics
Kissmetrics screenshot: See revenue overview with Kissmetrics Kissmetrics screenshot: Generate Kissmetrics reports Kissmetrics screenshot: Supports marketing features funnel Kissmetrics screenshot: Supports visitor data reporting Kissmetrics screenshot: See how campaigns impact customer engagement Kissmetrics screenshot: Generate and edit funnel reports

Kissmetrics Reviews

Kissmetrics Reviews

Overall rating
4.3
/
5 14 reviews
Excellent
7

Very good
5

Average
1

Poor
1

Terrible
0

Value for Money
3.8
Features
4.2
Ease of Use
3.3
Customer Support
4.2
86% recommended this app
Shawn H.

Kissmetrics makes sure I can hit the curve balls out of the park

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.


Verified Reviewer

Amazingly helpful, but really hard to implement and maintain


Verified Reviewer

This Software is a Game Changer

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!


Josh G.

Quality analytics tool

It was a rocky start, but things have been fine since. I have been using on a weekly and monthly basis to provide conversion funnel metrics.


Verified Reviewer

When used correctly can give great insights, though it is hard to get there

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.


Shawn H.
Industry: Computer Software
Company size: 51-200 Employees

Kissmetrics makes sure I can hit the curve balls out of the park

Used Daily for 2+ years
Reviewed on 24/10/2019
Review Source: Capterra

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Pros

Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Cons

I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Medical Devices
Company size: 51-200 Employees

Amazingly helpful, but really hard to implement and maintain

Used Daily for 1+ year
Reviewed on 15/08/2017
Review Source: GetApp

Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.

All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Accounting
Company size: 501-1,000 Employees

This Software is a Game Changer

Used Daily for 2+ years
Reviewed on 1/10/2019
Review Source: Capterra

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Pros

The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Cons

Some of the data isn't easy to summarize but that is really the lease of our concerns.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Josh G.
Industry: Hospital & Health Care
Company size: 501-1,000 Employees

Quality analytics tool

Used Weekly for 2+ years
Reviewed on 9/12/2019
Review Source: Capterra

It was a rocky start, but things have been fine since. I have been using on a weekly and monthly basis to provide conversion funnel metrics.

Pros

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience. Conversion funnel tracking has been solid.

Cons

It took a few training sessions to understand how to fully use the tool. Online training videos would help.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Verified Reviewer
Industry: Financial Services
Company size: 2-10 Employees

When used correctly can give great insights, though it is hard to get there

Used Daily for 1-5 months
Reviewed on 4/07/2016
Review Source: GetApp

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Pros

Interesting insights

Cons

- difficult to install and require a lot of work
- integration with other tools isn't complete

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 2.0/10

User recommendation
7.2/10
Based on 14 user ratings
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Kissmetrics Pricing

Kissmetrics Pricing

Starting from
US$250.00/month
Free Trial
Subscription
Value for money

Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support
Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.

Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support
Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.

Value for Money
3.8/5
Based on 14 user ratings
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Kissmetrics Features

Kissmetrics Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customisable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualisation
Drag & Drop Interface
Filtered Views
Monitoring
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4.2/5
Based on 14 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Kissmetrics

Additional information for Kissmetrics

Key features of Kissmetrics

  • 5 goal-based design templates
  • A/B testing
  • Activity reports
  • Audience segmentation
  • Behavioral analytics
  • Behavioural campaigns
  • Behavioural comparison
  • Campaign segmentation
  • Cohort reports
  • Curated data
  • Customer engagement automation
  • Design editor
  • Email & Facebook campaign management
  • Facebook & instagram integration
  • Funnel reports
  • Key customer segment tracking
  • Metrics reports
  • People reports
  • People search
  • Real time tracking
  • Reporting & analytics
  • Revenue reports
  • Shopify & WooCommerce integration
  • Slack integration
  • Software integrations
  • Targeted emails

Benefits

  • Gain valuable insight into revenue data with Kissmetrics' revenue reports. It'll show all the channels that are bringing money, lined up next to each other for comparison.

  • Learn what works well with users and what doesn't, with A/B testing.

  • Identify drains on growth with Kissmetrics Funnel Reporting. Segment traffic to see who converts best and then grow that ideal audience. Contact individual segments with a tailored message by exporting lists.

  • Set up reports to know how audiences interact online, from anonymity to churn.

  • Track feature use & retention with Kissmetrics Cohort Reporting. See how groups behave over time as markets, competitors & customer needs change.

  • Kissmetrics FAQs

    Kissmetrics FAQs

    Below are some frequently asked questions for Kissmetrics.

    Q. What type of pricing plans does Kissmetrics offer?

    Kissmetrics offers the following pricing plans:

    Starting from: US$250.00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support. Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.

    Q. What are the main features of Kissmetrics?

    Kissmetrics offers the following features:

    • 5 goal-based design templates
    • A/B testing
    • Activity reports
    • Audience segmentation
    • Behavioral analytics
    • Behavioural campaigns
    • Behavioural comparison
    • Campaign segmentation
    • Cohort reports
    • Curated data
    • Customer engagement automation
    • Design editor
    • Email & Facebook campaign management
    • Facebook & instagram integration
    • Funnel reports
    • Key customer segment tracking
    • Metrics reports
    • People reports
    • People search
    • Real time tracking
    • Reporting & analytics
    • Revenue reports
    • Shopify & WooCommerce integration
    • Slack integration
    • Software integrations
    • Targeted emails

    Q. Who are the typical users of Kissmetrics?

    Kissmetrics has the following typical customers:

    Freelancers, Mid Size Business, Small Business

    Q. What languages does Kissmetrics support?

    Kissmetrics supports the following languages:

    English

    Q. What type of pricing plans does Kissmetrics offer?

    Kissmetrics has the following pricing plans:

    Subscription

    Q. Does Kissmetrics support mobile devices?

    We do not have any information about what devices Kissmetrics supports

    Q. What other apps does Kissmetrics integrate with?

    Kissmetrics integrates with the following applications:

    Bitium, ChurnSpotter, Help Scout, Klipfolio, LoginRadius, Mailchimp, Optimizely, Recurly, Shopify, VWO Testing

    Q. What level of support does Kissmetrics offer?

    Kissmetrics offers the following support options:

    Knowledge Base, Online Support, Phone Support