About Tableau

Tableau is the world’s leading AI-powered analytics and business intelligence platform.

The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience.

Speed and Ease: Better contextualized insights for everyone to make faster decisions. In Tableau, users can leverage the latest in generative AI models, AI-powered predictions, natural language querying, recommendations, and flows to uncover trusted answers to business-critical questions. Automatically discover simple solutions to complex business questions across the data lifecycle from preparation to actionability in other systems.

Deeper Analytics: In Tableau, people can create any data vizzes from tree maps to cohort analyses with a few clicks. More advanced users can connect to R or Python to extend their analysis even further to easily visualize model results. Non-technical users can ask previously unapproachable questions, while data scientists can iterate and discover deeper insights faster, yielding more valuable findings. Tab provides users with the ability to dive deeper into data questions at all data skill levels.

Trust, Compliance, and Governance: Tableau provides efficiencies of scale with solutions for the entire lifecycle as the trusted environment for your data and analytics — from connection, prep and data source management, data quality assessments and exploration to insights, decision-making and action. With the Einstein Trust Layer in our platform an org’s internal data is safeguarded with security guardrails from the product to our policies so teams benefit from Generative AI without compromising safety.

Flexible Platform: Tableau is flexible and fits into your existing tech stacks, instead of dictating it: SaaS/on-prem/hybrid with extensibility via mobile and embedded capabilities. Tableau connects to a wide range of data sources with out-of-the-box connectors, WDCs, and APIs. For Salesforce users, Tableau offers deep integrations into the Lightning Platform, Data Cloud, Slack, and other popular Salesforce technologies for additional value.


Key benefits of Tableau

  • Ask Data: Use natural language to ask questions of any published data source and get a response in the form of a visualization.

  • Tableau Prep: Get to analysis faster by quickly and confidently combining, shaping, cleaning and operationalizing data flows.

  • VizQL Technology: Patented technology based on years of research at Stanford University. Create queries without writing code and transform these into queries graphical visualizations and dashboards.

  • Tableau Public: Allows users to publish interactive data stories on the web. Publish data on the business website and guide readers through a narrative of data.

  • Open, view and interact with dashboards built within the app. Users can filter and drill down into data, but cannot edit or interact without author permissions.

  • Metadata Management: Rename fields, modify number formats, combine fields into groups, create subsets of data by selecting groups of points, and build new hierarchies.

  • Images

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    Tableau Software - Interactive dashboard shared in Tableau Public
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    Tableau Software - Tableau insights and queries
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    Tableau Software - Tableau 8.2 New Features - New map designs
    Tableau Software - Interactive dashboard shared in Tableau Public
    Tableau Software - Tableau Online dashboard
    Tableau Software - Tableau Server dashboard
    Tableau Software - Permissions management
    Tableau Software - Interactive editing of dashboards

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    Reviews

    Overall rating

    4.5 /5
    (2,245)
    Value for Money
    4.2/5
    Features
    4.5/5
    Ease of Use
    4.1/5
    Customer Support
    4.2/5

    Already have Tableau?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,245
    Federico
    Federico
    Overall rating
    • Industry: Banking
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The best Visualization Solution

    Reviewed on 1/06/2022

    Really impressed on the way this tools works, as easy as drag and drop fields in an Excel pivot...

    Really impressed on the way this tools works, as easy as drag and drop fields in an Excel pivot table, in addition, Tableau won't allow yo to develop wrongful charts.

    Pros

    We really like the easiness to upload and prepare data visualizations, charts, graphics and dashboards. It works with the mains data files such as text crv, xls and google sheet documents. They have a free version which present the main functionalities, perfect for a small business, then if you need to upgrade to a paid version the process is very simple. Their forums and community really support, and help to improve, learn and develop great visualizations.

    Cons

    As any other solution, it takes some investigation and learning to understand the way it works and how to prepare robust presentations in Tableau. Some older versions do not allow roll back. Some sharing and analytic challenges are presented and really wish they develop additional features.

    Alternatives Considered

    Microsoft Power BI

    Reasons for Choosing Tableau

    Tableau is a better product for the easiness and the complete customer service experience.

    Reasons for Switching to Tableau

    Once we started working with Tableau, we would not change to another solution because the way we work with the tool fits our opertive needs.
    Caroline
    Caroline
    Overall rating
    • Industry: Computer Software
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    User-friendly dashboard/report Tool

    Reviewed on 7/08/2023

    Tableau is amazing software that has greatly aided our data analysis efforts. Tableau meets all of...

    Tableau is amazing software that has greatly aided our data analysis efforts. Tableau meets all of our needs for data analysis and dashboard creation. The nicest element is that direct use of ad hoc data needs is possible, with no dependencies.

    Pros

    One of the most useful features of Tableau is the flexibility with which its dashboards may be filtered. Information that is simple to understand, demonstrate, and infer. Any group may quickly and simply extract useful data thanks to a drag-and-drop interface.

    Cons

    Data syncing problems can cause the dashboards to malfunction. Notifications about impending outages would be greatly appreciated. however, that shouldn't be a deal breaker.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51–200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Amazing for data analysis and exploration, not great for dashboards

    Reviewed on 14/09/2022

    At my team we use Tableau as a data exploration tool for data practitioners, and not for dashboards...

    At my team we use Tableau as a data exploration tool for data practitioners, and not for dashboards and data reporting to the company. This setup takes advantage of what Tableau does best and don't use it for what it doesn't.
    Tableau as a data reporting and dashboard tool may be suited for more traditional organizations, with a lot of experienced BI personnel who can take the time to build good dashboards with it.

    Pros

    Tableau allows for very good exploratory data analysis, and one can build amazing visualizations with it. Once you learn how to work with it, it becomes very easy to explore data and get insights from it.

    Cons

    Tableau is very expensive compared to its competitors, and if you want to get the whole company using it for dashboards, the pricing is certainly prohibitive for startups.
    I also don't Tableau for Dashboards, as the discovery and navigation interface is not very inviting to business users and dashboards are hard do discover. At the same time, building dashboards on Tableau is a lot less straightforward than in other tools. One can build very advanced dashboards, but that requires a lot of time and expertise, which not all Data users in a company will be.

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    Looker
    Verified Reviewer
    Overall rating
    • Industry: Philanthropy
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Very powerful tool

    Reviewed on 1/12/2023

    We use Tableau as our data vis and reporting tool organisation wide. We pool data into our data...

    We use Tableau as our data vis and reporting tool organisation wide. We pool data into our data lake from various sources and then pull into Tableau to create min-dashboards which track team level KPI's / objectives and then roll up into a organisation wide dashboard.

    Pros

    Very powerful tool. We implement organisation wide and that has created consistency in approach and understanding. Very little tech knowledge needed to create a dashboard and if data is not available we have a workflow to the team who can investigate/solve this.

    Cons

    I am not a tech person, however when we first adopted we had a real struggle pulling some of our existing data into the tool. We had to amend some of our organisational and system processes to ensure we were able to achieve the outputs we desired from the tool. This was teething pain however and therefore not a prolonged issue.

    Dhrumil
    Dhrumil
    Overall rating
    • Industry: Banking
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Excellent Product, great integration options!

    Reviewed on 13/07/2022

    It's got a whole lot of benefits and the look and feel of the software is better than any other...

    It's got a whole lot of benefits and the look and feel of the software is better than any other software.

    Pros

    I love amount of features they have as compared to it's competitors. It just makes it so easy to integrate data within the software.

    Cons

    I don't like the fact that it has lesser functionalities when I comes to coding, preferably Python.

    Alternatives Considered

    Qlik Sense

    Reasons for Choosing Tableau

    It's just a lot better when it comes to the features.

    Switched From

    Microsoft Power BI

    Reasons for Switching to Tableau

    Sheerly due to the features offered.
    Showing 5 reviews of 2,245 Read all reviews

    Tableau FAQs

    Below are some frequently asked questions for Tableau.

    Tableau offers the following pricing plans:

    • Starting from:
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    For Individuals Tableau Creator: $70 USD/user/month, billed annually For Teams & Organizations (On-premises or public cloud) Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $35 USD/user/month, billed annually Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required Fully hosted by Tableau Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $42 USD/user/month, billed annually Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required

    Tableau has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Tableau supports the following languages:

    Chinese, English, French, German, Japanese, Korean, Portuguese, Spanish

    Tableau supports the following devices:

    Tableau integrates with the following applications:

    Alteryx Designer, Anaplan, Attivio, ClickTale, CloverDX, Crimson Hexagon, Datameer, Google Analytics 360, Infor OS, Jedox, Khoros Marketing, Kognitio, Numerify, Panoply, Procore, RapidMiner, Salesforce Sales Cloud, ServiceNow, Simply Measured, SnapLogic, Splunk Cloud, Strategy & Research, TapClicks, Workable

    Tableau offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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