About Moz Pro

<strong>Weekly crawls of your website</strong>
Our web app crawls your site each week, notifying you about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. Less busy work, more time spent optimizing (and tanning).

<strong>On-Page Optimization</strong>
Our web app makes a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry but gives you clear instructions on what to fix to see immediate results.

<strong>Competitive Analysis</strong>
Keep an eye on your competitors without breaking into their office. Utilizing Open Site Explorer, our popular crawl of the web, the Moz PRO web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page.

<strong>Continual Improvement</strong>
We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month.

<strong>Keyword Difficulty Tool</strong>
We provide you with a detailed analysis of the top ranking pages of your site—perfect for guiding your content strategy and prioritizing your keyword optimization.

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Moz Pro

Key benefits of Moz Pro

Moz provides you with dozens of tools & valuable SEO resources. Get access to the largest SEO community on the web

Devices

Business size

S M L

Markets

Australia, Canada, Germany, United Kingdom, India, United States

Supported Languages

English

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Moz Pro

Images

Moz Pro Software - Keyword difficulty can be analyzed and scored
Moz Pro Software - Users can analyze the difficulty of multiple keywords simultaneously and compare them
Moz Pro Software - The site crawler identifies website issues
Moz Pro Software - Users can track critical issues, warnings, redirects, content issues, and metadata issues
Moz Pro Software - Redirect issues can be filtered by URL
Moz Pro Software - Keyword rankings can be tracked over time
Moz Pro Software - Users can view their and their competitors' search visibility
Moz Pro Software - Search visibility can be tracked across a range of search engines
Moz Pro Software - Tracked keyword rankings and movements can be tracked
View 10 more
Moz Pro video
Moz Pro Software - Keyword difficulty can be analyzed and scored Moz Pro Software - Users can analyze the difficulty of multiple keywords simultaneously and compare them Moz Pro Software - The site crawler identifies website issues Moz Pro Software - Users can track critical issues, warnings, redirects, content issues, and metadata issues Moz Pro Software - Redirect issues can be filtered by URL Moz Pro Software - Keyword rankings can be tracked over time Moz Pro Software - Users can view their and their competitors' search visibility Moz Pro Software - Search visibility can be tracked across a range of search engines Moz Pro Software - Tracked keyword rankings and movements can be tracked

Features

Total features of Moz Pro: 38

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Broken Link Discovery
  • Campaign Management
  • Campaign Tracking
  • Categorisation/Grouping
  • Competitive Analysis
  • Content Management
  • Customisable Reports
  • Dashboard
  • Data Import/Export
  • Digital Asset Management
  • For Websites
  • Issue Management
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Prioritisation
  • Problem Area Alerts
  • Rank Tracking
  • Reporting & Statistics
  • SEO Management
  • Site Search Tracking
  • Social Media Integration
  • Visitor Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Workflow Management

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Reviews

Overall rating

4.5 /5
(291)
Value for Money
4.1/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 291
Joshua T.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Moz Local is a MUST for any small business owner

Reviewed on 4/05/2019

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their...

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Response from Moz

Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use!

Amy S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

A great high-level SEO platform for Marketing Executives

Reviewed on 30/07/2019

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my...

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Response from Moz

Thanks for the great review Amy, that was very insightful. It's great to know that you really enjoy using the tools and find so much value in them.

Verified Reviewer
Overall rating
  • Industry: Civil Engineering
  • Company size: 201-500 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great functionality, could improve visual aspect and UX

Reviewed on 25/07/2021

Overall, it's been a great tool to supplement and lead over Google Keywords. It's been useful for...

Overall, it's been a great tool to supplement and lead over Google Keywords. It's been useful for discovering new keywords and help our organization understand its ranking online and understand the keyword ranking system. It does take a bit of learning and testing to see all of Moz Pro's capabilities, but once you work on it, you can expand and use it to your advantage.

Pros

Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO. It's also quite inexpensive. It also does some great auditing and reporting by reporting anything that can be improved within the website. I also enjoy the backlinks tool in Moz.

Cons

Again, the interface could use some work. For visual learners, it is not the best for laying out all the information. Navigation could be improved in this sense as well. You definitely need to work a bit to learn all of its capabilities.

Response from Moz

Thanks for the great review! We're happy to know you enjoy so many of the features in Moz Pro. We appreciate the feedback on the interface and navigation and have shared that with our team.

David h. D.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Search Engine Optimization (SEO) tool with basic features

Reviewed on 28/05/2018

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Phil P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best SEO and analytics tool for marketers

Reviewed on 8/04/2021

By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us...

By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us drive more and more qualified leads. We couldn't be happier with our investment in Moz!

Pros

Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our keyword research and organic listings. By utilizing Moz, we are now ranking near the top for our most important keyword terms.

Cons

Like any new software platform, it takes time to become efficient and effective using the tools. We have no complaints.

Response from Moz

Thanks for leaving this great review, Phil! We appreciate it & hope you continue to see some great success using Moz Pro.

Showing 5 reviews of 291 Read all reviews

Moz Pro FAQs

Below are some frequently asked questions for Moz Pro.

Moz Pro offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Moz Pro has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Moz Pro supports the following languages:

English

Moz Pro supports the following devices:

Moz Pro integrates with the following applications:

Google Analytics

Moz Pro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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