WordStream Advisor

WordStream Advisor

Online Advertising Software for SMBs

4.6/5 (289 reviews)

WordStream Advisor Overview

What is WordStream Advisor?

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute Work Week, make the suggested changes, and get on with running your business. WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you. In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.

WordStream Advisor Overview

Pricing

Starting from
US$229.00/month

Pricing options

Free Trial
Subscription
Value for money

Starting at $229/ month.


WordStream Advisor Features

Devices
Business size
S M L
Markets
Australia, Canada, Europe, United Kingdom, United States
Supported Languages
English

Screenshots

WordStream Advisor screenshot: The 20-Minute Work Week
WordStream Advisor screenshot: The 20-Minute Work Week WordStream Advisor screenshot: Performance Dashboard WordStream Advisor screenshot: WordStream Advisor screenshot: WordStream Advisor screenshot: Call Tracking WordStream Advisor screenshot: Reporting

WordStream Advisor Reviews

WordStream Advisor Reviews

Overall rating
4.6
/
5 289 reviews
Excellent
199

Very good
69

Average
10

Poor
3

Terrible
8

Value for Money
4.2
Features
4.4
Ease of Use
4.5
Customer Support
4.6
93% recommended this app
Brian F.

One of the best experiences I have ever had. I am truly grateful for everything that I have...

Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!


Dennis S.

Easy to use software to streamline the search ads efforts

A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.


Kate G.

Essentail software for my independent digital marketing consultancy

I am I one person shop for digital marketing services. A major part of my business is digital media planning, setup and management. Wordstream makes the management and reporting of my client's Google, Bing, and Facebook ads campaigns much easier.


Sara J.

Thank You for FINALLY making my AdWords account work for my business!

I started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.


Subash B.

Perfect For Managing PPC Campaigns at Scale

One stop shop for managing PPC to save time & make more money.


Brian F.
Industry: Security & Investigations
Company size: 13-50 Employees

One of the best experiences I have ever had. I am truly grateful for everything that I have learned

Used Daily for 1-5 months
Reviewed on 21/06/2017
Review Source: Capterra

Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!

Pros

I new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.

Cons

Gotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Dennis S.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Easy to use software to streamline the search ads efforts

Used Weekly for 6-12 months
Reviewed on 14/11/2017
Review Source: Capterra

A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.

Pros

The 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!

Cons

The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Kate G.
Industry: Marketing & Advertising
Company size: Self Employed

Essentail software for my independent digital marketing consultancy

Used Daily for 2+ years
Reviewed on 21/08/2018
Review Source: Capterra

I am I one person shop for digital marketing services. A major part of my business is digital media planning, setup and management. Wordstream makes the management and reporting of my client's Google, Bing, and Facebook ads campaigns much easier.

Pros

I really like the 20 minute week feature. It's not telling you anything you couldn't already do in Adwords pretty easily but the interface, process, and routine of the tool ensures that I never skip over the weekly basics needed for management of a paid search campaign.

Cons

The reporting feature use to have some more predictive narrative text that they've done away with and I really miss that - even though the copy wasn't always super informative, it was always a quick cut/copy/paste into a client report when introducing some data. There are some inconsistencies with the reporting when you create a certain FB or Google campaign type in FB or Google (rather than creating them IN Wordstream) - which can be frustrating because there isn't any warning on the WS end that the data might be inconsistent.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Sara J.
Industry: Retail
Company size: 2-10 Employees

Thank You for FINALLY making my AdWords account work for my business!

Used Weekly for 1-5 months
Reviewed on 6/04/2017
Review Source: Capterra

I started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.

Pros

How simple it makes Google Adwords. For a system that should be easy for a business owner to use, Adwords is overwhelming. Wordstream's software is easy to navigate, changes are simple to make, improvements to your ads are done, step-by-step, often better and quicker than ever possible through Google itself.

Cons

There a lot of great functions within the system, however, without someone helping you find them, they can be lost on the average user. That said, with counselling, you will find these tools invaluable, once they are explained.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Subash B.

Perfect For Managing PPC Campaigns at Scale

Used Daily for 6-12 months
Reviewed on 28/04/2018
Review Source: Capterra

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons

It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8.9/10
Based on 289 user ratings
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WordStream Advisor Pricing

WordStream Advisor Pricing

Starting from
US$229.00/month
Free Trial
Subscription
Value for money

Starting at $229/ month.

Starting at $229/ month.

Value for Money
4.2/5
Based on 289 user ratings
Compare value for money rating with alternatives
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WordStream Advisor Features

WordStream Advisor Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
4.4/5
Based on 289 user ratings
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Categories

Additional information for WordStream Advisor

Additional information for WordStream Advisor

Key features of WordStream Advisor

  • 20-Minute Work Week Alerts
  • Call Tracking
  • Facebook Advertising
  • PPC Landing Pages and Leads
  • Performance Dashboard
  • Reporting

Benefits

WordStream does the difficult work of PPC optimization so you don’t have to.

Having analyzed over $9B of AdWords spending – more than any company except Google – our data-driven, automated recommendations reduce the time and money you'll spend and increase the results you'll see.

Millions of advertisers trust Wordstream to help them grow their businesses with digital advertising.

WordStream Advisor FAQs

WordStream Advisor FAQs

Below are some frequently asked questions for WordStream Advisor.

Q. What type of pricing plans does WordStream Advisor offer?

WordStream Advisor offers the following pricing plans:

Starting from: US$229.00/month

Pricing model: Subscription

Free Trial: Available

Starting at $229/ month.

Q. What are the main features of WordStream Advisor?

WordStream Advisor offers the following features:

  • 20-Minute Work Week Alerts
  • Call Tracking
  • Facebook Advertising
  • PPC Landing Pages and Leads
  • Performance Dashboard
  • Reporting

Q. Who are the typical users of WordStream Advisor?

WordStream Advisor has the following typical customers:

Freelancers, Mid Size Business, Non Profit, Small Business

Q. What languages does WordStream Advisor support?

WordStream Advisor supports the following languages:

English

Q. What type of pricing plans does WordStream Advisor offer?

WordStream Advisor has the following pricing plans:

Subscription

Q. Does WordStream Advisor support mobile devices?

WordStream Advisor supports the following devices:

iPhone

Q. What other apps does WordStream Advisor integrate with?

WordStream Advisor integrates with the following applications:

Facebook, Google AdWords

Q. What level of support does WordStream Advisor offer?

WordStream Advisor offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials