Shopify

Shopify

Everything you need to sell anywhere. Trusted by 160k stores

4.5/5 (3227 reviews)

Shopify Overview

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.

Shopify Overview

Pricing

Starting from
US$29.00/month

Pricing options

Free Trial
Subscription
Value for money

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢


Shopify Features

Devices
Business size
S M L
Markets
Asia, Australia, Canada, Europe, India and 4 others, Latin America, Mexico, United Kingdom, United States
Supported Languages
English

Screenshots

Shopify screenshot: Product page
Shopify screenshot: Product page Shopify screenshot: Orders Shopify screenshot: App - Orders page Shopify screenshot: POS - Sell in-person, online or BOTH Shopify screenshot: Performance Overview Shopify screenshot: Main admin panel Shopify screenshot: Mobile app - manage your store from your iPad or iPhone Shopify screenshot: Mobile dashboard

Shopify Reviews

Shopify Reviews

Overall rating
4.5
/
5
Excellent
1965

Very good
989

Average
198

Poor
42

Terrible
33

Value for Money
4.3
Features
4.4
Ease of Use
4.5
Customer Support
4.4
92% recommended this app
Lee'ann B.

Shopify is easy to launch and manage

My overall experience has been positive using Shopify as my shopping cart for my store. I felt the transition from Magento was pretty simple - although I did not do the migration that is an option, I ended up starting a brand new site.


Jeremiah P.

Hands down the easiest eCommerce platform

I resisted Shopify for a long time because I absolutely love WooCommerce and the concept of open source software. Over the years Shopify has won me over with it's ease-of-use.

If your site requires a very high level of complexity, i.e. dynamically generating ebooks, built-in queue technology, sophisticated subscriptions, etc. I'll usually recommend using something like WooCommerce. Or if you literally have zero budget for a website... Otherwise, it's Shopify all the way.

Shopify's prices are very fair, it's easy for admins and staff alike to use, and it integrates with all the most critical 3rd party tools. There are very rare cases in which you won't have access to a technology you want, and if that's the case the API is robust enough to allow for a custom developed solution to most of those problems.

Shopify is arguably the best overall eCommerce platform, with WooCommerce being the only other system that gives it a real run for its money.


Verified Reviewer

Consistent

We are happy to use Shopify and feel comfortable with what it has to offer for our business.


Heather T.

Why I chose Shopify (but also use other platforms, too)

I'm a fan - their customer service is excellent, and I've never had any issues with downtime or anything like that.


Mary garvey B.

Thought I was signing up for an Integrated POS System and Website

Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t do...they apologize and are very kind but not very helpful. There are a bunch of awkward apps you can buy to fix the problems but they don’t work very well. Wish someone would just make an easy functioning system that met business that sell inventory on line and in person.


Lee'ann B.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Shopify is easy to launch and manage

Used Daily for 2+ years
Reviewed on 30/10/2019
Review Source: Capterra

My overall experience has been positive using Shopify as my shopping cart for my store. I felt the transition from Magento was pretty simple - although I did not do the migration that is an option, I ended up starting a brand new site.

Pros

I currently use Shopify for my “side hustle” business - selling retro and vintage style dresses online - www.retrovintagedresses.com I previously used Magento for my shopping cart before switching over to Shopify. I like that it’s an easy platform to get set up on and deploy. Also, I love that you can easily create a catalog on business manager to sell products on Facebook and Instagram. Definitely easy to use.

Cons

I don’t have any cons that I can think of with Shopify. I’ve been using it for over 2 years and have not had any major issues or set backs.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Jeremiah P.
Industry: Marketing & Advertising
Company size: 13-50 Employees

Hands down the easiest eCommerce platform

Used Weekly for 2+ years
Reviewed on 7/01/2020
Review Source: Capterra

I resisted Shopify for a long time because I absolutely love WooCommerce and the concept of open source software. Over the years Shopify has won me over with it's ease-of-use.

If your site requires a very high level of complexity, i.e. dynamically generating ebooks, built-in queue technology, sophisticated subscriptions, etc. I'll usually recommend using something like WooCommerce. Or if you literally have zero budget for a website... Otherwise, it's Shopify all the way.

Shopify's prices are very fair, it's easy for admins and staff alike to use, and it integrates with all the most critical 3rd party tools. There are very rare cases in which you won't have access to a technology you want, and if that's the case the API is robust enough to allow for a custom developed solution to most of those problems.

Shopify is arguably the best overall eCommerce platform, with WooCommerce being the only other system that gives it a real run for its money.

Pros

Shopify is the easiest eCommerce platform and offers an excellent combination of ease-of-use and power. I love WooCommerce (have used it for site builds since 2012), but Shopify has become my new go-to for basic eCommerce builds in recent years. If you know what you're doing you can literally get a simple Shopify site up and running in less than 2 hours.

The plugin and theme marketplaces on Shopify are phenomenal. They're not as extensive as the WP plugin marketplaces, but the overall quality is better, making up for the quantity gap. There are still a few holes compared to something like WooCommerce, but Shopify will do 95% of what you could imagine doing on an eCommerce site, and do it easier than anyone else.

Stability may be the biggest selling point of Shopify. Because you don't control the server, database, or mid-tier code, the hard maintenance is all done by Shopify automatically. Most serious eCommerce businesses make back their subscription just in the maintenance cost savings.

Cons

Shopify is not nearly as flexible as something like WooCommerce or Magento because you don't have access to the server's backend code or the database. This makes it harder (and sometimes even impossible) to build out really sophisticated solutions to difficult data oriented problems. That said, those kinds of problems are rare and most businesses will be able to find alternative solutions.

Shopify is going to run you $30/month+. Compared to a lot of the open source options out there this can feel expensive. Apps can drive that price higher very quickly. For most small businesses they're going to find themselves paying $50-$100/month for the features they need to drive their online sales. If you're willing to go without some functionality (or find a free alternative) you can keep that cost in the $30-$50/month range.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Apparel & Fashion
Company size: 2-10 Employees

Consistent

Used Daily for 2+ years
Reviewed on 11/02/2020
Review Source: Capterra

We are happy to use Shopify and feel comfortable with what it has to offer for our business.

Pros

Shopify has maintained a fairly constant and consistent set up for a while now and while that can feel frustrating, they have done a good job at keeping what they do have functional and helpful. Apps allow further customization and allow for some unique options and they are good at helping out when there are issues with my store, fairly rare, but when needed it's important. Customers are used to using Shopify as it has become a standard for online shopping.

Cons

I wish they would rely less on Apps sometimes as that can quickly increase the fees my shops ends up paying every month.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Heather T.
Industry: E-Learning
Company size: Self Employed

Why I chose Shopify (but also use other platforms, too)

Used Daily for 2+ years
Reviewed on 10/01/2020
Review Source: Capterra

I'm a fan - their customer service is excellent, and I've never had any issues with downtime or anything like that.

Pros

I have an online shop to support my podcast on Tudor history. I originally set up my shop thinking I'd sell some fun leggings using print on demand vendors. And it's grown into a bit of a behemoth. Which is great! Here's the thing - lots of creators use Redbubble and Spreadshirt and other places like that, which is fine, but the difference is that when you do that, they handle the entire sales process. This is fine if you don't want to know your customers, but if you're running an online business, then being able to capture that sales information, and get mailing list sign ups, is crucial .

You can still use print on demand vendors, only this time you control the entire sales process. Everything is branded for your business. The tags in the leggings are branded for you. The mailing address is your company. It's all yours.

Of course, the downside is that you also have to handle the customer service questions that would normally go to the Zazzle equivalent. But if you are really wanting to build a business around your customers, you want that touch point. And you get to keep all the profits.

With all the apps, you can have a store that really expresses who you are, and lets you control the entire sales process.

Cons

I'm not a fan of how much is only included in the more expensive options, and how much is only available through paid apps. Of course it's great to have the options at all, but it's very easy to start to run up high bills. At one point I was paying close to $100/mo for all my various apps!

I also still use other marketplaces like Etsy because it's the distinction between selling at a church craft fair and setting up your own shop. At the church craft fair you're pretty much guaranteed some kind of traffic. With setting up on your own you have more control over the feel, and ownership of the shop, but it's up to you to go out and get all the traffic.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Mary garvey B.
Industry: Wholesale
Company size: 2-10 Employees

Thought I was signing up for an Integrated POS System and Website

Used Daily for 6-12 months
Reviewed on 16/01/2020
Review Source: SoftwareAdvice

Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t do...they apologize and are very kind but not very helpful. There are a bunch of awkward apps you can buy to fix the problems but they don’t work very well. Wish someone would just make an easy functioning system that met business that sell inventory on line and in person.

Pros

It is easy to get a website up and running. Adding products is easy.

Cons

WHERE DO I BEGIN:
-inventory records only go back three months...I was horrified to find out I lost 4 months of inventory records.
-to print a receipt...you need to buy and download an app...it is awkward to use and takes a couple minutes for the receipt to upload before you can print it.
-to have employees log in you need to download and app and pay monthly
-you can not do a credit on someone’s account if they return something...You need to either return their money or give them a gift card it is awkward and difficult to use.
-if you mark an order pending payment you cannot take payment on the POS system.
-you cannot add any vender information that is not visible to your customers.
-the duplicate feature when adding products doesn’t work properly....to hard to explain what should be duplicated and what shouldn’t but trust me it wasn’t created by someone that understands business

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 2.0/10

User recommendation
8.5/10
Based on 3,227 user ratings
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Shopify Pricing

Shopify Pricing

Starting from
US$29.00/month
Free Trial
Subscription
Value for money

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

Value for Money
4.3/5
Based on 3,227 user ratings
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Shopify Features

Shopify Features

API
Access Control
Activity Dashboard
Automatic Notifications
Content Management
Custom Forms
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Electronic Payments
Product Catalog
Reporting & Statistics
SEO Management
Search Functionality
Social Media Integration
Template Management
Third Party Integration
Website Management
eCommerce Management
Features
4.4/5
Based on 3,227 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Shopify

Additional information for Shopify

Key features of Shopify

  • 100+ professional themes
  • 100+ professional themes
  • 70 payment gateways
  • Abandoned checkout recovery
  • Custom domain name
  • Full blogging platform
  • Gift Cards
  • Integrate with Dropshippers or Fulfillment Centers
  • Mobile commerce ready
  • Product reviews, Discount codes and coupons
  • Search engine optimized (SEO)
  • Secure shopping cart -256-bit SSL
  • Sell in store (POS)
  • Sell on Facebook
  • Shopify Mobile - update your store or inventory
  • Social Media Integration
  • Translate in 50+ languages
  • Unlimited bandwidth
  • Unlimited products
  • Use your own domain name
  • https://www.linkedin.com/company/shopify/

Benefits

  • Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

  • Shopify handles everything from marketing and payments, to secure checkout and shipping.

  • Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

  • Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

  • All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.

  • Shopify FAQs

    Shopify FAQs

    Below are some frequently asked questions for Shopify.

    Q. What type of pricing plans does Shopify offer?

    Shopify offers the following pricing plans:

    Starting from: US$29.00/month

    Pricing model: Subscription

    Free Trial: Available

    BASIC SHOPIFY: $29 per month Online rate: 2.9% + 30¢ In person rate: 2.7% + 0¢ SHOPIFY: $79 per month Online rate: 2.6% + 30¢ In person rate: 2.5% + 0¢ ADVANCED SHOPIFY: $299 per month Online rate: 2.4% + 30¢ In person rate: 2.4% + 0¢

    Q. What are the main features of Shopify?

    Shopify offers the following features:

    • 100+ professional themes
    • 100+ professional themes
    • 70 payment gateways
    • Abandoned checkout recovery
    • Custom domain name
    • Full blogging platform
    • Gift Cards
    • Integrate with Dropshippers or Fulfillment Centers
    • Mobile commerce ready
    • Product reviews, Discount codes and coupons
    • Search engine optimized (SEO)
    • Secure shopping cart -256-bit SSL
    • Sell in store (POS)
    • Sell on Facebook
    • Shopify Mobile - update your store or inventory
    • Social Media Integration
    • Translate in 50+ languages
    • Unlimited bandwidth
    • Unlimited products
    • Use your own domain name
    • https://www.linkedin.com/company/shopify/

    Q. Who are the typical users of Shopify?

    Shopify has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

    Q. What languages does Shopify support?

    Shopify supports the following languages:

    English

    Q. What type of pricing plans does Shopify offer?

    Shopify has the following pricing plans:

    Subscription

    Q. Does Shopify support mobile devices?

    Shopify supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Shopify integrate with?

    Shopify integrates with the following applications:

    Bookeo, OrderHarmony, Ordoro, Post Affiliate Pro, Sendloop, ShipStation, Stitch Labs, Storefront Social, Veeqo, Yotpo

    Q. What level of support does Shopify offer?

    Shopify offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials