Everything you need to sell anywhere. Trusted by 160k stores

About Shopify

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.

Pricing starting from:


  • Free Trial
  • Subscription

Key benefits of Shopify

  • Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

  • Shopify handles everything from marketing and payments, to secure checkout and shipping.

  • Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

  • Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

  • All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.

  • Devices

    Business size

    S M L


    United States, Canada, United Kingdom, Australia, India, Mexico

    Supported Languages


    Pricing starting from:


    • Free Trial
    • Subscription


    Product page
    App - Orders page
    POS - Sell in-person, online or BOTH
    Performance Overview
    Main admin panel
    Mobile app - manage your store from your iPad or iPhone
    Mobile dashboard
    View 9 more
    Shopify video
    Shopify video
    Shopify screenshot: Product page Shopify screenshot: Orders Shopify screenshot: App - Orders page Shopify screenshot: POS - Sell in-person, online or BOTH Shopify screenshot: Performance Overview Shopify screenshot: Main admin panel Shopify screenshot: Mobile app - manage your store from your iPad or iPhone Shopify screenshot: Mobile dashboard


    Total features of Shopify: 52

    • API
    • Activity Dashboard
    • Advertising Management
    • Automated Sales
    • Content Library
    • Content Management
    • Customer Accounts
    • Customer Database
    • Customer Segmentation
    • Customisable Branding
    • Customisable Reporting
    • Customisable Templates
    • Data Import/Export
    • Data Synchronisation
    • Data Visualisation
    • Discount Management
    • Drip Marketing
    • Electronic Payments
    • Electronic Signature Capture
    • Email Alerts
    • Email Invitations & Reminders
    • Email Marketing Management
    • Email Templates
    • Gift Card System
    • Image Library
    • Inventory Management
    • Inventory Tracking
    • Label Printing
    • Mobile Integration
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Language
    • Multiple User Accounts
    • Order Management
    • Order Processing
    • PCI DSS Compliance
    • Product Catalog
    • Product Data Management
    • Ratings & Reviews
    • Retail Inventory Management
    • Returns Management
    • SEO Management
    • SSL Security
    • Sales Tax Management
    • Shipping Management
    • Shopping Cart
    • Third Party Integration
    • Visual Analytics
    • Website Integration
    • Website Management
    • eCommerce Management



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    Overall rating

    4.5 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have Shopify?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 3,566
    Scott C.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Don't Shop Around, Shop-ify!

    Reviewed on 8/09/2020

    Overall, Shopify has been good to me. They made me a Partner because of the – you know I can't...

    Overall, Shopify has been good to me. They made me a Partner because of the – you know I can't actually recall what the criteria was to become one – maybe you just apply to become one. But if you are a Partner, you can develop stores at no cost, and then get paid a referral fee and a residual for transferring it to a paying client. A very nice gesture towards us store-builders – I wish all creative software or SaaS platforms were as fiscally friendly. They also make it easy for devs looking to expand into Shopify App creation – so they can be on the receiving end of that sweet, month-to-month autocharged booty.


    Shopify is where it's at if you want to get involved in the whole Direct 2 Consumer craze! You could literally have a store, up and running and transactional in 10 minutes assuming you're computer / web literate, have a bank account, and a product to sell...For getting up and running with hundreds of attractive themes to choose from (not all on, there are online stores that sell themes...) you really can't beat the ease of Shopify – with just the right amount of freedom, and automation to make sure you can get your products and logo looking their best, and not accidentally break the whole thing. And if you know a little HTML/CSS, the sky is really the limit in terms of customizing the theme. Plus there's a Shopify "App Store" that offers every possible function you could imagine if you wanted something not natively offered such as pop-ups, rewards clubs, or wholesale pricing.


    In the beginning, I found it a bit cumbersome to deal with large catalogs with lots of variants (color / size) per sku. But Shopify and their lightning-fast chat support are nothing if not good listeners and they've made editing part of, or your whole catalog, much easier than ever before, with tons of filters for tailoring your product selection on the back end, to making almost any variable from Title, to Inventory, to Weight, easily bulk editable. So the thing I'll say that still stinks, is that all the apps charge subscription fees, which is super annoying, especially if you rely on a bunch of them. I would much rather pay a one and done license fee as opposed to $3 a month for my mailing list manager app, $16 a month for my Wholesale price tiering app, and $5 for my abandoned cart retrieval system. It adds up to a big, never-ending headache.

    Bart M.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Moving from woocommerce to Shopify: the right direction

    Reviewed on 16/02/2021

    We managed to set up a new website from scratch in a matter of days by modifying a paid theme and...

    We managed to set up a new website from scratch in a matter of days by modifying a paid theme and adding a set of key plugins.


    Shopify is a simple solution to get you started fast, without the need to code. The rare coding I had to do was also quite simple, allowing me to create the website from scratch in a matter of days (as opposed to weeks before).

    The visual approach of the many themes that you can simply buy, add and start adapting makes it a breeze. It is this community approach that makes it interesting as the web is filled with questions & answers, plugins and themes - both free and paying.

    The multitude of plugins make it easy to connect payment methods, delivery solutions or add additional features in no time. Not each plugin is equally well integrated, but that's rather the plugin's issue, not Shopify's.

    Comparing it with our previous webshop that we created in Woocommerce, it wins hands down.


    The downside of its more simplistic approach (in which you do no longer need to code), is that you give up on flexibility. Tweaking a theme is cumbersome, yet not impossible. Coming from Woocommerce (in combination with Wordpress), we had to switch our mindset: from creating what we wanted, we needed to comply with what was offered. Luckily, we found a great theme that made it easy to make that switch.

    For companies who require a very specific approach, it might take some more work, but it is definitely feasible.

    Technically speaking, it sometimes works strange, even counter intuitive or it's even hit or miss (with regards to saving, language switching etc). Luckily, it is a rare thing.

    The monthly fee could be a drawback for some, but when you see what you get, it is definitely worth the cost.

    Mary garvey B.
    Overall rating
    • Industry: Wholesale
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Thought I was signing up for an Integrated POS System and Website

    Reviewed on 16/01/2020

    Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t...

    Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t do...they apologize and are very kind but not very helpful. There are a bunch of awkward apps you can buy to fix the problems but they don’t work very well. Wish someone would just make an easy functioning system that met business that sell inventory on line and in person.


    It is easy to get a website up and running. Adding products is easy.


    -inventory records only go back three months...I was horrified to find out I lost 4 months of inventory records.
    -to print a need to buy and download an is awkward to use and takes a couple minutes for the receipt to upload before you can print it.
    -to have employees log in you need to download and app and pay monthly
    -you can not do a credit on someone’s account if they return something...You need to either return their money or give them a gift card it is awkward and difficult to use.
    -if you mark an order pending payment you cannot take payment on the POS system.
    -you cannot add any vender information that is not visible to your customers.
    -the duplicate feature when adding products doesn’t work hard to explain what should be duplicated and what shouldn’t but trust me it wasn’t created by someone that understands business

    Verified Reviewer
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Quick and Easy to Use

    Reviewed on 4/02/2021

    A few years ago we were having issues with the security implementation on our WooCommerce site. We...

    A few years ago we were having issues with the security implementation on our WooCommerce site. We switched to Shopify and to be honest, it is much easier for our customer service people to use. Although, editing the code may be a little more difficult, it is not anything that anyone should really be afraid of. There is a pretty active community forum for help as well as the help desk has answered my questions when I have had them as well.


    I find that it is pretty easy to create products and make them go live. Further, the fact that Shopify provides the hosting and therefore, the security for the site is quite amazing. I also like that Shopify is a major player in the marketplace. So many times I have had to go for knock offs and Shopify is not that.


    Having been a guy that had never edited liquid files before, that was new to me, but finding what I need to edit and adjust in the code is really not that difficult. There is a lot of help available for this too. I do find that there are not as many apps to connect to your site as there is with WooCommerce. That is also connected to the security aspect as well though as sometimes having too many apps allows for more opportunities for things to go wrong.

    Andrew W.
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Increase sales with Shopify

    Reviewed on 11/11/2020

    We have used Shopify to sell coffee online for over 5 years. After looking at other similar...

    We have used Shopify to sell coffee online for over 5 years. After looking at other similar platforms, Shopify had the best eCommerce and shipping integrations out there. In 5 years we've seen a lot of improvements in efficiency and ease of use. The Templates selections are awesome, and you can really easily make a website that represents your company, and increase your sales.


    I like how easy Shopify is to set up. We use Shopify for our online store, and the integration with shipping and the Shop Pay network is crucial! There are so many apps and features you can add, you can really get Shopify to work for your specific needs. We use Shopify every day to increase sales from our brick and mortar store.


    Sometimes the image quality gets compressed or the colors get messed up upon import. I wish Shopify had a better file system for product images that would help size them and make sure they're correct right inside the browser. You really have to have your product images perfect before import., which can be challenging sometimes.

    Showing 5 reviews of 3,566 Read all reviews

    Shopify FAQs

    Below are some frequently asked questions for Shopify.

    Shopify offers the following pricing plans:

    • Starting from: US$29.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    BASIC SHOPIFY: $29 per month Online rate: 2.9% + 30¢ In person rate: 2.7% + 0¢ SHOPIFY: $79 per month Online rate: 2.6% + 30¢ In person rate: 2.5% + 0¢ ADVANCED SHOPIFY: $299 per month Online rate: 2.4% + 30¢ In person rate: 2.4% + 0¢

    Shopify offers the following features:

    • 100+ professional themes
    • 70 payment gateways
    • Abandoned checkout recovery
    • Custom domain name
    • Full blogging platform
    • Gift Cards
    • Integrate with Dropshippers or Fulfillment Centers
    • Mobile commerce ready
    • Product reviews, Discount codes and coupons
    • Search engine optimized (SEO)
    • Secure shopping cart -256-bit SSL
    • Sell in store (POS)
    • Sell on Facebook
    • Shopify Mobile - update your store or inventory
    • Social Media Integration
    • Translate in 50+ languages
    • Unlimited bandwidth
    • Unlimited products
    • Use your own domain name

    Shopify has the following typical customers:

    Small Business, Large Enterprises, Non Profit, Freelancers, Mid Size Business

    Shopify supports the following languages:


    Shopify supports the following devices:

    Android, iPhone, iPad

    Shopify integrates with the following applications:

    Bookeo, LiveChat, Ordoro, Post Affiliate Pro, Sendloop, ShipStation, Stitch Labs, Storefront Social, Veeqo, Yotpo

    Shopify offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

    Related categories

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