About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

US$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 7 others, Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, Spanish, pt-br

    Pricing starting from:

    US$10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - Use email templates and widgets to create fully customized emails
    Mailchimp Software - Automate business processes including follow-ups, email notifications, order confirmations and more
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
    Mailchimp Software - Create segmented subscriber lists to target with campaigns
    View 8 more
    Mailchimp video Mailchimp video Mailchimp video Mailchimp Software - Monitor click performance with reports on average open and click rates Mailchimp Software - Use email templates and widgets to create fully customized emails Mailchimp Software - Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp Software - Track performance with reports and summaries on any device Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp Software - Create segmented subscriber lists to target with campaigns

    Features

    Total features of Mailchimp: 121

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioural Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Content Management
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Segmentation
    • Customer Surveys
    • Customisable CTAs
    • Customisable Forms
    • Customisable Templates
    • Customizable Fields
    • Dashboard
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronisation
    • Delivery Tracking
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Nurturing
    • List Management
    • Live Chat
    • Location Tracking
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimised Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Offline Response Collection
    • Performance Metrics
    • Personalisation
    • Post Scheduling
    • Preview Functionality
    • Question Branching
    • Question Library
    • Question Piping
    • Randomisation
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management
    • Template Management
    • Third Party Integrations
    • URL Customisation
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4.5 /5
    (14,444)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 14,444
    Pedro B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed on 6/08/2021

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course,...

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

    But it is still an extraordinary and well-recognized tool.

    I know a lot of people who use it and don't give up.

    I still recommend it to many entrepreneurs who are starting out in online sales.

    Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance,

    And I chose to use it for my work.

    A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

    Pluses: It's totally intuitive and has a top-notch layout.

    It caught my attention when I created some Landing Pages and came across several models. Totally free.

    Totally accurate and timely email sequence.

    Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

    The tools are multi-channel, essential for any service.

    In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

    Whether consulting a plan or making a budget, support and service are accurate and attentive.

    intuitive tool;

    excellent usability;

    great cost / benefit;

    very good delivery rate;

    lots of free features (A/B testing, email automation and integrations)

    good educational content.

    Cons

    It really is great marketing software though, even
    there is automation,

    The features are basic;

    tool all in English and
    it is not possible to create landing pages optimized for a higher return.

    You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

    However, it is still useful for any service or company.

    Amanda E.
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    I miss the old (affordable) Mailchimp.

    Reviewed on 17/09/2021

    While I originally chose Mailchimp for the quality, I ended up leaving for MailerLite and feel I'm...

    While I originally chose Mailchimp for the quality, I ended up leaving for MailerLite and feel I'm getting a much better value and ROI with MailerLite.

    Pros

    I used Mailchimp for years and LOVED it, but moved away this last year when my subscriber list necessitated a higher-tiered plan. For many years it provided exactly what I needed (some of the time, at zero cost to me!). Their analytics are some of the very best, and since leaving I miss those. I also miss the quality of their features and overall design integrity. It felt very easy to send out a great-looking email.

    Cons

    Last year I started paying for my subscription list (which was fine) but as it grew quickly, I realized their plans (even the lowest tier paid plan) were jumping in price astronomically as my numbers increased. I was going to need to start paying around $80 a month for standard features and it just wasn't a good fit for me anymore. At the time of their rebrand, they changed their backend UI and it felt quite a bit LESS intuitive (it may be in part that I was so used to the old dashboard look). Though they have slick branded graphics, I don't think their icons or dashboard layout are very user-friendly. One of the only big integration fails I experienced was their Woocommerce integration (via Wordpress plugin) which didn't really work well at all during my time using it.

    Alternatives Considered

    AWeber and ConvertKit

    Reasons for Switching to Mailchimp

    Originally chose Mailchimp for the quality and ease of use.
    Wendy C.
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Not for a Beginner

    Reviewed on 13/01/2021

    I like how versatile to create your email templates with different designs but I really dislike the...

    I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
    Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

    Pros

    It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
    Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

    Cons

    Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
    I personally did not feel at ease in using the software as it is quite confusing at times.
    For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.

    It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.

    As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

    Jessie D.
    Overall rating
    • Industry: Computer Software
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Versatile email marketing platform

    Reviewed on 7/09/2021

    Keeping my customers up-to-date with useful information.

    Keeping my customers up-to-date with useful information.

    Pros

    The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

    Cons

    They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.

    Nitin S.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 10,000+ Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Amazing and result driven tool for startups to manage email campaigns

    Reviewed on 29/08/2021

    For creating, scheduling and tracking professional email marketing campaigns which I can send to...

    For creating, scheduling and tracking professional email marketing campaigns which I can send to thousands of receivers at once. Email templates are really a faster way to design emails on the go even on mobile app so that I can be able to create and send emails while travelling. I recommend mailchimp to one who do not want to spend money on testing emails for marketing purposes.

    Pros

    What I like about this tool is easy to use email campaign creator and then smoothly tracking of campaigns on dashboard. Mailchimp have lots of effective templated customized based on your industry interests. I love the way I can send personalized emails to each of my contacts with just using name, surname or salutations. The most prominent feature I figured out recently is location tracking of the person who opened email.

    Cons

    Even if this software is easy to use and affordable for startups its dashboard UI is not up to mark as sometimes it shows wrong results or errors. It happened with me lots of times. I am also using app of mailchimp but some features are still missing on app that present in desktop version. It will be helpful if they made it available on mobile app.

    Showing 5 reviews of 14,444 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Mailchimp supports the following languages:

    English, French, Spanish, pt-br

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Autopilot, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Facebook for Business, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, JotForm, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, Magento Commerce, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Microsoft 365, Microsoft Excel, Mindbody, Mojo Help Desk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Forms, Zyprr, amoCRM, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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