Salesforce Marketing Cloud
About Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.
The platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty.
Salesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.
Key benefits of Salesforce Marketing Cloud
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Reviews
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- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
SFMC is a robust system great for dynamic development
Reviewed on 19/02/2024
Pros
The ability to test emails with different dev ops test files
Cons
Cumbersome and a lot of repetitive tasks
- Industry: Luxury Goods & Jewelry
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
My Remarkable Experience with Salesforce Marketing Cloud
Reviewed on 30/09/2024
Sales and marketing teams in my organization connect in one place with the help of Salesforce...
Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.
Pros
With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.
Cons
I face zero flaws when utilizing Salesforce Marketing Cloud.
- Industry: Computer & Network Security
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
My Salesforce Marketing Cloud review 2023
Reviewed on 3/05/2023
Pros
For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.
Cons
For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.
- Industry: Machinery
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Salesforce Marketing Tool
Reviewed on 20/09/2024
Using this program to keep track of pending sales and track completed orders, also able to set...
Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors
Pros
it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.
Cons
Nothing is wrong with this service, I would recommend it.
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Salesforce Insight
Reviewed on 25/09/2024
I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to...
I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.
Pros
I like how user-friendly it is and how I am able to create reports easily.
Cons
I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.
Salesforce Marketing Cloud FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud.Q. What type of pricing plans does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following pricing plans:
- Starting from: US$25.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month
Q. Who are the typical users of Salesforce Marketing Cloud?
Salesforce Marketing Cloud has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud integrates with the following applications:
Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Twitter/X, Vidyard
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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