Criteo Overview
What is Criteo?
Criteo is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing. Using state-of-the-art machine learning algorithms, Criteo delivers highly targeted, real-time, predictive product recommendations. Individual consumer interests and purchase intent are analyzed by Intelligent algorithms. With personalized retargeting, Criteo then displays product ads tailored to potential customers.Criteo Overview
Pricing
Pricing options
Please contact Criteo for pricing information
Criteo Features
Screenshots
Criteo Reviews
Criteo Reviews
Powerful Retargeting, with a Few Downfalls
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
Convert Traffic to Customers Using Criteo
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
Converts customers and makes money!
If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.
Awesome tool for programmatic buying retargeting internationally
Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.
Best retargeting software in the market
They are my tool of choice for retargeting campaigns
Compare overall rating with alternatives
Compare with alternatives
Powerful Retargeting, with a Few Downfalls
Pros
The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
Cons
Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
Convert Traffic to Customers Using Criteo
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
Pros
One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
Cons
For an E-commerce website, it's not that easy to implement the Criteo script.
Response from Criteo
Thank you for your review Chitta.
Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.
Converts customers and makes money!
If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.
Pros
We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.
Cons
Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.
Awesome tool for programmatic buying retargeting internationally
Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.
Pros
Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.
Cons
Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.
Best retargeting software in the market
They are my tool of choice for retargeting campaigns
Pros
Great performance, ease of use and reliability of accounts
Cons
Lack of a detailed site list or whitelist options
Response from Criteo
Thanks for your review Paolini, we're delighted to be able to help you!
Compare user recommendation rating with alternatives
Compare with alternatives
Criteo Pricing
Criteo Pricing
Please contact Criteo for pricing information
Please contact Criteo for pricing information
Compare value for money rating with alternatives
Compare with alternatives
Criteo Features
Criteo Features
Compare features rating with alternatives
Compare with alternatives
Categories
Categories
Videos and Tutorials
Videos and Tutorials
Additional information for Criteo
Additional information for Criteo
Key features of Criteo
- Ads across desktop, mobile, social, and e-mail
- Bidding algorithms
- Cost-per-click pricing
- Criteo EngineTM
- Criteo performance optimization platform (CPOP)
- Customizable graphic display
- Display ads
- Highly personalized email marketing
- Next generation mobile banners
- Personalized ad targeting
- Personalized retargeting
- Prediction algorithms
- Real-time campaign performance tracking
- Recommendation algorithms
Benefits
Criteo FAQs
Criteo FAQs
Below are some frequently asked questions for Criteo.
Q. What type of pricing plans does Criteo offer?
Criteo offers the following pricing plans:
Starting from: US$1.00
Pricing model: Subscription
Free Trial: Available
Please contact Criteo for pricing information
Q. What are the main features of Criteo?
Criteo offers the following features:
- Ads across desktop, mobile, social, and e-mail
- Bidding algorithms
- Cost-per-click pricing
- Criteo EngineTM
- Criteo performance optimization platform (CPOP)
- Customizable graphic display
- Display ads
- Highly personalized email marketing
- Next generation mobile banners
- Personalized ad targeting
- Personalized retargeting
- Prediction algorithms
- Real-time campaign performance tracking
- Recommendation algorithms
Q. Who are the typical users of Criteo?
Criteo has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Criteo support?
Criteo supports the following languages:
English, French, German, Irish, Japanese, Spanish
Q. What type of pricing plans does Criteo offer?
Criteo has the following pricing plans:
Subscription
Q. Does Criteo support mobile devices?
We do not have any information about what devices Criteo supports
Q. What other apps does Criteo integrate with?
Criteo integrates with the following applications:
AT Internet Web Analytics, Adverity, AppsFlyer, Astronomer, CrunchMetrics, Improvado, LiveRamp IdentityLink, Panoply, QuanticMind, Shopping Feed
Q. What level of support does Criteo offer?
Criteo offers the following support options:
Forum, Online Support, Phone Support, Video Tutorials
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.