ActiveCampaign

An all-in-one marketing platform for businesses, ActiveCampaign offers a suite of tools designed to help small to medium-sized organizations acquire, retain, and engage their customers. From obtaining new contacts to keeping tabs on post-sale processes, ActiveCampaign provides value to its users at every stage of the business lifecycle.

Although ActiveCampaign boasts a strong set of email and messaging features, the web-based solution does much more than a traditional email service provider. ActiveCampaign goes beyond competitors in the marketplace by tying its email and messaging features to a robust marketing automation platform, complete with build-in CRM and sales automation features. The company offers true marketing automation tools that enable businesses to create custom marketing workflows and automated follow-up sequences, while also tracking behavior multiple marketing channels.

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing platform that facilitates growth for small to mid-size businesses. ActiveCampaign provides tools that businesses can use for managing and nurturing existing contacts, keeping tabs on clients throughout the sales process, and even obtaining new customers.

Because it can be difficult to pinpoint the return that businesses achieve with traditional email marketing platforms, ActiveCampaign has chosen to include a bevy of advanced features that measure its value to clients. These real-time insights help businesses quickly see developing trends and determine the return on investment that they are achieving through email marketing and sales automation.

ActiveCampaign Main Features

Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.

ActiveCampaign Integrations

ActiveCampaign integrates with more than 150 apps and services. The apps and services that ActiveCampaign integrates with range from accounting, analytics, and CMS applications, all the way to services focused on sales, support, and lead generation. More information about specific integrations is available on the ActiveCampaign website.

ActiveCampaign Pricing

Pricing for ActiveCampaign starts at $9 per month. The cost of a monthly account is based on the number of contacts that a business has.

ActiveCampaign Bottom Line

• Strong set of email and messaging features
• Ties email marketing to marketing automation and CRM systems
• Designed to serve the needs of small and medium-sized businesses
• True marketing automation features for creating custom workflows
• Allows businesses to create automations based on contact and behavioral data