---
description: Learn how Smaly can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Smaly Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Smaly](/software/2143190/smaly)

# Smaly

Canonical: https://www.getapp.co.nz/software/2143190/smaly

> Loyalty cards in Apple \& Google Wallet for local shops. Customers scan a QR code, no app needed. From €32.99/month.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Key benefits of Smaly

The loyalty card can be added directly to Apple Wallet or Google Wallet, so customers always have it on their phones and never forget or lose it.
Each visit is tracked with a quick scan at checkout, eliminating manual stamps, fraud, and confusion over rewards.
Real-time analytics provide clear insights into customer visits, frequency, and top performing days, supporting better decision-making.
Targeted notifications reach customers on their lock screen, encouraging return visits without the cost of SMS marketing.
Built-in gamification features, such as a prize wheel, help collect online reviews and increase customer engagement with minimal effort.

## About the vendor

- **Company**: Smaly

## Commercial Context

- **Starting Price**: €39.99
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: 39,99 € HT/month with no commitment, cancellable in two clicks. 32,99 € HT/month equivalent with the annual plan (395,88 € billed once, after the free month). No setup fee, no hardware to buy. One-month free trial.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English, French, Spanish
- **Available Countries**: France

## Features

- API
- Activity Dashboard
- CRM
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customisable Branding
- Gamification
- Loyalty Cards
- Loyalty Program
- Rewards Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Customer Loyalty Software](https://www.getapp.co.nz/directory/204/customer-loyalty/software)

## Links

- [View on GetApp](https://www.getapp.co.nz/software/2143190/smaly)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/smaly/> |
| en-AE | <https://www.getapp.ae/software/2143190/smaly> |
| en-AU | <https://www.getapp.com.au/software/2143190/smaly> |
| en-CA | <https://www.getapp.ca/software/2143190/smaly> |
| en-GB | <https://www.getapp.co.uk/software/2143190/smaly> |
| en-IE | <https://www.getapp.ie/software/2143190/smaly> |
| en-NZ | <https://www.getapp.co.nz/software/2143190/smaly> |
| en-SG | <https://www.getapp.sg/software/2143190/smaly> |
| en-ZA | <https://www.getapp.za.com/software/2143190/smaly> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp New Zealand has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.co.nz","url":"https://www.getapp.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.co.nz/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Smaly","description":"Smaly is a digital loyalty card management software that enables businesses to create and distribute mobile wallet based loyalty programs. It allows merchants to replace paper punch cards with digital loyalty cards in Apple Wallet and Google Wallet. It targets small to medium sized retail businesses such as cafés, bakeries, restaurants, hair salons and other service oriented establishments reliant on repeat customer traffic. The software provides centralized tools for tracking consumer behavior, managing reward schemes and executing marketing initiatives while ensuring RGPD compliance and hosting data within France.\nThe platform features an editor that permits businesses to customize loyalty cards with brand colors, logos and reward rules in real time. Merchants can configure a points accumulation system that credits customer accounts through in-store visits, with rewards tracked automatically via QR code scans at checkout. The integrated customer relationship management module captures data on visit frequency, average basket size, preferred shopping days and engagement trends. The software enables push notifications to customer lock screens without incurring SMS costs. An analytics module delivers real time insights on customer passages, reward redemptions and peak business periods. A prize wheel function prompts customers to submit Google reviews or follow social media channels in exchange for spinning a digital wheel to win incentives designed to support repeat visits. The platform supports multiple storefronts under a unified loyalty card framework and management interface. Card editor updates propagate instantly across all customer wallets when merchants modify branding or reward parameters.\nSmaly offers an application programming interface for integration with existing point of sale systems to facilitate automatic point crediting. The system accommodates unlimited customer enrollments and scales as the customer base expands. Third party integrations include payment processing connectors for subscription management. Wallet provisioning relies on native mobile operating system APIs to ensure seamless card distribution on both iOS and Android devices. The architecture eliminates the need for separate mobile applications by leveraging built in wallet features. This approach reduces adoption friction and encourages program engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1266594c-1fea-44c7-9f77-3981061d6674.png","url":"https://www.getapp.co.nz/software/2143190/smaly","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2143190/smaly#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"offers":{"price":"39.99","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/204/customer-loyalty/software","@type":"ListItem"},{"name":"Smaly","position":3,"item":"/software/2143190/smaly","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/software/2143190/smaly#breadcrumblist"}]}
</script>