---
description: Learn how Focal can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Focal Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Creative Management Software](/directory/1827/creative-management/software) > [Focal](/software/2095243/focal-1)

# Focal

Canonical: https://www.getapp.co.nz/software/2095243/focal-1

> Focal is a digital asset management platform designed for performance advertising teams. The software features AI-powered tagging that automatically categorizes creative assets by format, themes, visual elements, and text content, along with automated workflow tools for briefing, review, approvals, and channel delivery. Focal connects performance data directly to creative assets and integrates with Meta, TikTok, and YouTube for automated asset naming and publishing.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of Focal

Automates creative asset tagging and organization with AI, making files easy to find and eliminating manual spreadsheets&#10;Connects performance data directly to creative assets, providing clear visibility into what works without switching between platforms&#10;Streamlines creative workflows by automating naming conventions and approvals, reducing time from brief to live&#10;Consolidates creative operations into one platform, minimizing tool switching and administrative tasks&#10;Enables creative teams to build a searchable library of high-performing assets, supporting data-driven decision making for future campaigns

## About the vendor

- **Company**: Focal

## Commercial Context

- **Starting Price**: €599.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Add-on quota available on all plans. Visit our pricing page for further details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- @mentions
- AI Copilot
- API
- Access Controls/Permissions
- Activity Tracking
- Asset Categorisation
- Asset Library
- Asset Sharing
- Automatic Transcription
- Collaboration Tools
- Commenting/Notes
- Configurable Workflow
- Content Management
- Customisable Reports
- Customisable Templates
- Deadline Management
- Digital Asset Management
- Document Management
- Document Storage
- Drag & Drop

## Integrations (6 total)

- Dropbox Business
- Facebook Business Suite
- Figma
- Google Drive
- TikTok
- YouTube

## Support Options

- Email/Help Desk
- Chat

## Category

- [Creative Management Software](https://www.getapp.co.nz/directory/1827/creative-management/software)

## Related Categories

- [Creative Management Software](https://www.getapp.co.nz/directory/1827/creative-management/software)
- [Digital Asset Management Software](https://www.getapp.co.nz/directory/280/digital-asset-management/software)

## Links

- [View on GetApp](https://www.getapp.co.nz/software/2095243/focal-1)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/focal-1/> |
| en-AE | <https://www.getapp.ae/software/2095243/focal-1> |
| en-AU | <https://www.getapp.com.au/software/2095243/focal-1> |
| en-CA | <https://www.getapp.ca/software/2095243/focal-1> |
| en-GB | <https://www.getapp.co.uk/software/2095243/focal-1> |
| en-IE | <https://www.getapp.ie/software/2095243/focal-1> |
| en-NZ | <https://www.getapp.co.nz/software/2095243/focal-1> |
| en-SG | <https://www.getapp.sg/software/2095243/focal-1> |
| en-ZA | <https://www.getapp.za.com/software/2095243/focal-1> |

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