---
description: Learn how Adobe Firefly can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Adobe Firefly Reviews, Pricing & Ratings | GetApp NZ 2026
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# Adobe Firefly

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> Cloud-based generative AI creative studio for individuals, teams, and enterprises to produce images, vectors, and text effects.
> 
> Verdict: Rated **4.5/5** by 19 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Adobe Firefly

\* Produces commercially safe AI-generated content by training models on licensed Adobe Stock assets and public domain content, with IP indemnification available for enterprise customers, reducing legal exposure for commercial use.
\* Consolidates ideation, creation, and production into a single workspace with 30+ generative AI models from Adobe and partners including Google, OpenAI, ElevenLabs, Luma AI, and Runway, reducing dependence on multiple separate tools.
\* Provides over 20 precision controls for style, lighting, color, and composition, giving creators fine-grained influence over generated image outputs before and after generation.
\* Supports text prompts in 100+ languages and audio/video translation into 20+ languages with original speaker voice and pitch preserved, supporting localized content production across global markets.
\* Integrates directly into Photoshop, Illustrator, Premiere Pro, Lightroom, and Adobe Express, allowing generative AI capabilities within existing Creative Cloud desktop workflows without switching applications.
\* Custom Models allow teams and enterprises to fine-tune generative AI on proprietary asset libraries, producing on-brand images, characters, and photographic styles at scale.
\* Batch production processes thousands of image assets simultaneously for background replacement, color grading, and cropping without requiring code, accelerating high-volume creative operations.
\* Content Credentials automatically attach provenance metadata to all generated and downloaded assets, providing verifiable transparency about AI involvement in asset creation.
\* Firefly Boards offers a multiplayer infinite canvas for mood boarding, storyboarding, and collaborative concept development with generative AI, supporting distributed creative teams.
\* Firefly AI Assistant uses a conversational interface to plan and execute multi-step creative workflows across Adobe Creative Cloud applications, reducing manual task coordination.
\* Adobe Brand Intelligence validates and assembles assets against brand rules and guidelines across workflows, supporting brand consistency at the enterprise level.
\* Semantic Search locates assets from generation history using natural language descriptions, reducing time spent manually browsing prior outputs.
\* Responsible AI training practices ensure Adobe does not use user-generated or enterprise content to train foundational models, protecting proprietary creative assets and data.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 19 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Adobe
- **Founded**: 1982

## Commercial Context

- **Starting Price**: US$9.99
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Firefly is free to use, but you can unlock the full power of creative AI for images, video, audio, and vector graphics with a Firefly plan or Creative Cloud Pro.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Dutch, English, French, German, Hindi, Italian, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda and 171 more

## Features

- 2D Drawing
- 3D Imaging
- AI/Machine Learning
- API
- Animations & Transitions
- Aspect Ratios
- Automated Image & Video Editing
- Background Removal
- Content Generation
- Content Import/Export
- Content Policy
- Creative Design
- Customisable Branding
- File Management
- File Sharing
- Generative AI
- Generative Fill
- Image Editing
- Image Variations
- Inpainting

## Integrations (9 total)

- Adobe Acrobat
- Adobe After Effects
- Adobe Express
- Adobe Illustrator
- Adobe Photoshop
- ChatGPT
- GE Vernova APM
- ObjectBox
- Sora

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Artificial Intelligence (AI) Software](https://www.getapp.co.nz/directory/1397/artificial-intelligence/software)

## Related Categories

- [Artificial Intelligence (AI) Software](https://www.getapp.co.nz/directory/1397/artificial-intelligence/software)
- [Photo Editing Software](https://www.getapp.co.nz/directory/3775/photo-editing/software)
- [AI Image Generator Software](https://www.getapp.co.nz/directory/3881/ai-image-generator/software)
- [Photography Studio Software](https://www.getapp.co.nz/directory/211/photography-studio/software)
- [Generative AI Tools](https://www.getapp.co.nz/directory/3874/generative-ai/software)

## Alternatives

1. [Artistly](https://www.getapp.co.nz/software/2074892/artistly) — 4.8/5 (497 reviews)
2. [1min.AI](https://www.getapp.co.nz/software/2075267/1min-ai) — 4.7/5 (496 reviews)
3. [Gemini](https://www.getapp.co.nz/software/2075246/gemini-1) — 4.6/5 (90 reviews)
4. [Adobe Creative Cloud](https://www.getapp.co.nz/software/125055/adobe-creative-cloud) — 4.7/5 (7346 reviews)
5. [DALL-E 3](https://www.getapp.co.nz/software/2071579/dall-e-2) — 4.4/5 (21 reviews)

## Reviews

### "Very user friendly and intuitive\!" — 5.0/5

> **Verified Reviewer** | *25 March 2026* | Design | Recommendation rating: 7.0/10
> 
> **Pros**: Very user friendly and intuitive making it easy to use and work on your projects. The images generated are commercially safe and as part of the Adobe Suite it fully integrated into programs like Illustrator, Express and Photoshop.
> 
> **Cons**: Sometimes struggles with rendering text - always double check\! And not as realistic when compared to some other more specialised programs

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### "Top quality A.i Image Generator & merge of Creative Cloud" — 5.0/5

> **Verified Reviewer** | *10 August 2025* | Design | Recommendation rating: 9.0/10
> 
> **Pros**: The quality and accuracy, as well as the integration with Adobe Creative Cloud features are the game changer in Design + A.I generators mergers
> 
> **Cons**: It's very expensive for video generators, in fact the whole Creative Cloud is very expensive. I only took the photography package of Photoshop  \& Lightroom, which gives me some credits on the image creations in Firefly \& expand features in Photoshop as well
> 
> The tool itself is next level on the quality part, and as we all know quality goes hand in hand with price tags, so it's no surprise that it's expensive, yet...the Firefly package is well worth the money, when used for business purposes

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### "A bit over priced ." — 3.0/5

> **Afsheen** | *28 December 2024* | Design | Recommendation rating: 5.0/10
> 
> **Pros**: I like it's free credit for AI text to image generation
> 
> **Cons**: It's images quality is not as good like other AI text to image creator and it's expensive
> 
> My overall experience with Adobe Firefly is satisfactory. Being a t-shirt designer its an average platform with expensive monthly payment. The quality and variation needs to be improved.

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### "Stunning Realistic AI Generator" — 4.0/5

> **Miriam** | *27 May 2025* | Graphic Design | Recommendation rating: 10.0/10
> 
> **Pros**: Its creativity is really impressive. I was amazed by the beautiful photos that firefly can generate.
> 
> **Cons**: It can sometimes produce distorted results, especially with photos of people. Or when brainstorming ideas that dont really match.
> 
> It is a powerful ai image generator that can generate high quality photos comparable to an expensive stock library.

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### "Best Image Creator" — 5.0/5

> **Natalie** | *8 May 2025* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: I love the image-to-text creation.  Fabulous images result from a lot of variety in style
> 
> **Cons**: Selecting the styles would be great if they were in alphabetical order.  Video creation does need improvement
> 
> Love the image creation part of the product and it is a must for fabulous designs.

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