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description: Learn how lemlist can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: lemlist Reviews, Pricing & Ratings | GetApp NZ 2026
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Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [lemlist](/software/2072010/lemlist)

# lemlist

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> lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.
> 
> Verdict: Rated **4.6/5** by 387 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 387 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: lempire
- **Founded**: 2018

## Commercial Context

- **Starting Price**: US$55.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: lemlist offers a flexible pricing model designed to scale with teams of all sizes. Our pricing is structured per user, with each plan including a set number of sending emails per user. Additional sending emails can be purchased for 9€/month per email, allowing teams to scale their outreach based on their needs.&#10;&#10;We provide three main plans:&#10;- Email Pro: Focused on email-only outreach.&#10;- Multichannel Expert: Includes LinkedIn automation and call integrations.&#10;- Enterprise: Custom pricing for large teams with advanced security and management features.&#10;&#10;All paid plans come with a 14-day free trial, and discounts are available for annual subscriptions.&#10;&#10;For more details, visit lemlist.com.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands, Brunei, Cambodia, Canada and 80 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Click Tracking
- Communication Management
- Contact Database
- Content Management
- Customer Segmentation
- Customisable Branding
- Customisable CTAs
- Customisable Templates
- Customizable Fields
- Drip Campaigns

## Integrations (20 total)

- Aircall
- Albacross
- Asana
- Axonaut
- Bouncer
- ClickFunnels
- DeBounce
- Dropcontact
- Google Drive
- HubSpot CRM
- LeadFuze
- Leadcamp
- Meta for Business
- Pabbly Connect
- PhantomBuster

... and 5 more integrations

## Support Options

- FAQs/Forum
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.getapp.co.nz/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.co.nz/directory/307/email-marketing/software)
- [Lead Generation Software](https://www.getapp.co.nz/directory/1047/lead-generation/software)
- [Marketing Automation Software](https://www.getapp.co.nz/directory/308/marketing-automation/software)
- [Sales Engagement Platforms](https://www.getapp.co.nz/directory/2791/sales-engagement-platform/software)

## Alternatives

1. [Brevo](https://www.getapp.co.nz/software/91466/brevo) — 4.6/5 (3492 reviews)
2. [Gmail](https://www.getapp.co.nz/software/91602/gmail) — 4.8/5 (13483 reviews)
3. [Mailchimp](https://www.getapp.co.nz/software/8268/mailchimp) — 4.5/5 (17644 reviews)
4. [MailerLite](https://www.getapp.co.nz/software/10156/mailerlite) — 4.7/5 (2318 reviews)
5. [ActiveCampaign](https://www.getapp.co.nz/software/2348/activecampaign) — 4.6/5 (2566 reviews)

## Reviews

### "Lemlist makes cold emailing into a personal and fluid experience" — 5.0/5

> **Brent** | *3 April 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: I love the simplicity. The "dashboard" is broken down into sections, and each section isn't littered with menus and filters. It's just organized easy from the beginning so the need for the extra complexities is eliminated. That doesn't mean Lemlist is basic in functionality. It just means they have thought it through so you don't have to "figure out" how to use it. &#10;&#10;The support has also been very responsive, and features have been added regularly since I have been using Lemlist. You can tell that Lemlist is a love for them, which is awesome. &#10;&#10;I love that you can personalize your emails, and they even let you personalize meme images to include. Though this isn't a feature I'll be using much, it's a great new way of interacting with certain types of contacts. And it adds some personality to cold emails, which are usually, well, pretty cold feeling. &#10;&#10;Ultimately, Lemlist simplifies and personalizes the cold email process, and doesn't bog you down with the process. It's the easiest cold email outreach tool I've seen, and while it doesn't have every feature in the book, it benefits from having the specifically targeted and streamlined features it does contain.
> 
> **Cons**: I would like to see the ability to connect to an SMTP server instead of just Gmail, but with Gmail aliases, I can use any email I want. So I can get around it. But would love to see direct support for SMTP&#10;&#10;My only wish would be that I wish there were more options for sending followup drip emails. Right now, you can choose a time period to lapse between emails, and you can select whether to end a campaign if somebody clicks. But I would like the ability to send a different email if they click on a  link, and a different email if they do nothing. So some branching would be good to see. Or only end a campaign if they click a specific link, or visit a specific page on my site, etc. But other than that, Lemlist does exactly what it is supposed to.
> 
> I have been able to save time on my cold email outreach because of the streamlined process that Lemlist offers. It does everything needed for cold emails, and doesn't try to be everything to everyone. Instead of finding a "jack of all trades" tool, Lemlist has been my "Master of cold email" tool.

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### "Best tool for Outbound Email" — 5.0/5

> **Pedro** | *14 October 2023* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: This is my main tool to send Outbound emails at scale. You can build powerful sequences combining Linkedin, emails and APIs (That you can send an SMS f.e).They are always improving the product and always building new features.Using the API really unblocks the next level of this and you can do cool stuff when you know someone clicked an email f.e.
> 
> **Cons**: The integration with Hubspot could be better. It's constantly disconnecting leads that we import for a campaign through a hubspot list

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### "LemList - Making Cold Mail Outreach Fun" — 3.0/5

> **Chris** | *17 May 2021* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Lemlist has a lot going for it as far as an Email Outreach platform is concerned. As far as outreach automation platforms are concerned, they are one of the better ones out there and some of the features such as reporting are better than their competitors, Woodpecker.co and Reply.io&#10;&#10;One of the most outstanding features that LemList has that we have not found in any other platform is the use of Liquid Syntax. Liquid Syntax allows you to build multiple version of an outgoing message by adding snippets that express what you are saying in slightly different ways. The Liquid Syntax then randomizes those snippets for each outgoing message, thus creating a new variant of the message so that no two outreach prospects receive the same message.&#10;&#10;In a world where spam filters eagerly search for copy-cat messaging, this is a game changer.
> 
> **Cons**: We did find some of the features of the software a little gimmicky. The use of emojis and stuff is a bit "juvenile" and we didn't really see any benefit in using these emoji in our messaging sequences.
> 
> Overall, we had a great experience with LemList, albeit that for some inexplicable reason, our deliverability stats were lower using the same messaging and prospect targeting as we do with some of the other platforms we are using.

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### "Perfect tool to make a personalized drip campaign that is sent from your own e-mail address" — 5.0/5

> **Thomas** | *27 July 2021* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: The creation of a personalized drip campaign is super easy. I use it to send my proposals and to make automatic follow-ups. I have never used it as cold-mail outreach, but if I need to ... Lemlist would be perfectly capable of. The integrated lemwarm feature that warms up your newly created e-mail address works perfect\!
> 
> **Cons**: Sometimes there is an issue with my SMTP settings despite me not having changed anything. But that's probably a ZOHO issue.
> 
> Automatic follow-up campaign after having sent a proposal. To keep in touch with clients.

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### "Great product with a VERY dedicated team" — 4.0/5

> **Jug** | *14 October 2022* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: First of all, the product does everything it says on the box and does it without any hiccups. It is also very clear that the team is working hard on it, improving it every day. &#10;I also have to mention the customer support which is the best I've seen in my life, personable, helpful.
> 
> **Cons**: There are some minor improvements that could be made (and a major one (in my opinion)). I've shared this with their product manager so I'm sure they're on top of it. I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :)).
> 
> It is refreshing to have a tool which is not a burden but an actual tool that helps me do my job.

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## Links

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## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/lemlist/> |
| en-AE | <https://www.getapp.ae/software/2072010/lemlist> |
| en-AU | <https://www.getapp.com.au/software/2072010/lemlist> |
| en-CA | <https://www.getapp.ca/software/2072010/lemlist> |
| en-GB | <https://www.getapp.co.uk/software/2072010/lemlist> |
| en-IE | <https://www.getapp.ie/software/2072010/lemlist> |
| en-NZ | <https://www.getapp.co.nz/software/2072010/lemlist> |
| en-SG | <https://www.getapp.sg/software/2072010/lemlist> |
| en-ZA | <https://www.getapp.za.com/software/2072010/lemlist> |

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