--- description: Learn how MassTer can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: MassTer Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [MassTer](/software/2067779/masster-predictive-marketing-analytics) # MassTer Canonical: https://www.getapp.co.nz/software/2067779/masster-predictive-marketing-analytics Page: 1 / 2\ Next: [Next page](https://www.getapp.co.nz/software/2067779/masster-predictive-marketing-analytics?page=2) > MassTer is a marketing mix modeling and optimization platform that offers a comprehensive solution to maximize your marketing performance. With MassTer, you gain valuable insights into your key sales drivers, accurately measure Return on Investment (ROI), and discover the optimal way to allocate your marketing budget. > > Verdict: Rated **4.5/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 22 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: MassAnalytics - **Founded**: 2016 ## Commercial Context - **Starting Price**: £12,000.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Depends on the Package - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Mac (Desktop), Windows (Desktop) - **Supported Languages**: English - **Available Countries**: American Samoa, Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Cook Islands, Croatia, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Fiji, Finland, France and 63 more ## Features - Customer Segmentation - Customisable Reports - Customizable Fields - Dashboard - Data Import/Export - Data Source Connectors - Data Visualisation - KPI Monitoring - Multi-Campaign - Multi-Channel Attribution - Performance Metrics - Predictive Analytics - ROI Tracking - Reporting & Statistics - Search/Filter - Third-Party Integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Marketing Analytics Software](https://www.getapp.co.nz/directory/602/marketing-analytics/software) ## Alternatives 1. 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[AppsFlyer](https://www.getapp.co.nz/software/119911/appsflyer) — 4.5/5 (138 reviews) ## Reviews ### "Updated software that provides accurate metrics to improve our online marketing" — 5.0/5 > **steven** | *24 September 2018* | Internet | Recommendation rating: 9.0/10 > > **Pros**: has a nice and easy to use interface from the desktop or mobile device, its tools allow us to massively examine all the data that allows us to predict results that improve our ROI. > > **Cons**: it is updated and for me it is better than other web analysis programs, I have no complaints with this software. > > fundamental tool that helps me analyze and automate intelligently to obtain a positive return on our marketing efforts. ----- ### "No fuss marketing mix tool" — 4.0/5 > **Alexander** | *5 July 2022* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like how easy it is to generate and transform loads of variables to use in the model. I like how straightforward the tool is. The support team is great at getting up and running with the tool. > > **Cons**: I wish it had some more built-in features like holiday calendar variables. Looks very plain, missing some quality of life features such as easy access to ROI curves and marginal ROIs. Can be unintuitive at times and needs a better self-help documentation built in or a in a nice wiki. > > It's a no fuss marketing tool. Gets the job done, but could be better with some more features and documentation. ----- ### "Has a lot of potential" — 3.0/5 > **Chris** | *5 November 2019* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: It's clearly been designed for advanced work, with log-linear modelling and SEM modelling built-in as standard a particular plus. It's also well-equipped for pooled regression, something that other suppliers are less capable of. > > **Cons**: The issue for MassTer is the user experience / interface. There's just way too much clicking to get things done, you tick what you want on/off then you have to press run, or go to another screen and then press OK or save. Then if you want to change your model, that's another couple of buttons. Remove some variables? There's a few more screens to go through... ----- ### "Great Features: it takes a while to unlock the full potential" — 5.0/5 > **Simone** | *5 October 2018* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I would say there are many layers in MassTer. The top ones are easy to use/user-friendly/straightforward: creating new variables, running models, testing variables outside of the model, extract data, diagnostics, quantify. From day one you will see an efficiency gain from using MassTer (it's faster and you can pick more media channels). But there are other features that are even more powerful and it takes a while to master. Pool models, Log-Linear models (with their different setting options), and optimization. This is not to say that are hidden or cumbersome. But rather are sophisticated in nature and, despite MassTer is doing a great deal of work to make them accessible to you, you still need to make conscious decisions. In other words, MassTer makes you more efficient, but a skilled analyst still will extract more value from the tool. The sales team and the support team are top notches. They are available, quick to respond, and they really know your job and the challenges you are facing every day (data, models, insights, client relationship, costs, business opportunities etc.). They are young and talented and they speak excellent English. The software is evolving every day and what you get is not something off the shelf. It's being tailored around your business. > > **Cons**: You need to pay attention to the file size (aka: the number of variables you create): over 30k it slows down performance. You need to save often both the model and the workfile. The ambition is to have a 1 stop shop for analytics. We might get there but, unless you really know the tool, you would still need to do some excel work on the back of it (a lot less than what you think). Price > > The first Modelling Software specifically developed with MMM in mind. It stands head and shoulders above the crowd. User-friendly but with a depth of features and a great support team. A premium product with a consistent price tag. Buy if: you want to bring your analytics capabilities to the next level, or punching above your weight. ----- ### "Mass Analytics Review" — 4.0/5 > **Nupur** | *23 June 2022* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: - Easy and bulk variable transformation, including log transformations for log-linear models - Easy to use optimize and predict modules - All important metrics for validation available to check fit, auto-correlation, multi-collinearity - Manual testing of variables available > > **Cons**: - No cross-validation techniques leads to overfitting -- this is a huge problem as the predictive ability of the model is highly lacking and the estimated coefficients can be biased. > > \- Helping my clients decide their optimal media mix has become possible because of MassTer - Additionally, the customer support and additional consulting hours available through my contract are highly beneficial. The team is a pleasure to work with. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.co.nz/software/2067779/masster-predictive-marketing-analytics?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/2067779/masster-predictive-marketing-analytics) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data