---
description: Learn how Optimove can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Optimove Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/3873/ai-marketing-tools/software) > [Optimove](/software/2067574/optimove)

# Optimove

Canonical: https://www.getapp.co.nz/software/2067574/optimove

> Optimove is a customer-led marketing platform that is AI-driven, real-time CDP, and includes tools like native messaging, CRM integration, predictive intelligence analysis and more.
> 
> Verdict: Rated **4.3/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 3 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Optimove
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$4,000.00
- **Pricing model**: Per User
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Israel

## Features

- AI/Machine Learning
- Behavioural Analytics
- CRM
- Campaign Management
- Channel Management
- Churn Management
- Communication Management
- Contact Database
- Customer Data Management
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Marketing
- Event Triggered Actions
- For Marketing and Advertising
- GDPR Compliance
- Gamification
- Marketing Management
- Messaging
- Multi-Campaign

## Support Options

- 24/7 (Live rep)

## Category

- [AI Marketing Tools](https://www.getapp.co.nz/directory/3873/ai-marketing-tools/software)

## Related Categories

- [AI Marketing Tools](https://www.getapp.co.nz/directory/3873/ai-marketing-tools/software)
- [Customer Data Platforms (CDP)](https://www.getapp.co.nz/directory/1425/customer-data-platform/software)
- [MLM Software](https://www.getapp.co.nz/directory/945/mlm/software)
- [Customer Engagement Software](https://www.getapp.co.nz/directory/650/customer-engagement/software)
- [Campaign Management Software](https://www.getapp.co.nz/directory/304/campaign-management/software)

## Alternatives

1. [WebEngage](https://www.getapp.co.nz/software/90653/webengage) — 4.5/5 (32 reviews)
2. [Salesforce Marketing Cloud](https://www.getapp.co.nz/software/607/salesforce-marketing-cloud) — 4.2/5 (529 reviews)
3. [BlueConic](https://www.getapp.co.nz/software/2083383/blueconic) — 4.4/5 (10 reviews)
4. [Jobin.cloud](https://www.getapp.co.nz/software/2052582/jobin-cloud) — 4.7/5 (172 reviews)
5. [Bloomreach](https://www.getapp.co.nz/software/2046593/bloomreach) — 4.8/5 (56 reviews)

## Reviews

### "Really good for conversions" — 4.0/5

> **Verified Reviewer** | *26 November 2019* | Insurance | Recommendation rating: 9.0/10
> 
> **Pros**: The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
> 
> **Cons**: Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
> 
> Overall pretty decent. Worth investing the time into it.

-----

### "Personalized Offers = Greater Conversions" — 5.0/5

> **Bryson** | *26 March 2018* | Consumer Electronics | Recommendation rating: 8.0/10
> 
> **Pros**: With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
> 
> **Cons**: I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
> 
> You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.

-----

### "Optimove campaign management" — 4.0/5

> **Niv** | *20 November 2021* | Gambling & Casinos | Recommendation rating: 8.0/10
> 
> **Pros**: Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
> 
> **Cons**: Make the reporting / exporting data more simpler.
> 
> Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.

## Links

- [View on GetApp](https://www.getapp.co.nz/software/2067574/optimove)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/optimove/> |
| en-AE | <https://www.getapp.ae/software/2067574/optimove> |
| en-AU | <https://www.getapp.com.au/software/2067574/optimove> |
| en-CA | <https://www.getapp.ca/software/2067574/optimove> |
| en-GB | <https://www.getapp.co.uk/software/2067574/optimove> |
| en-IE | <https://www.getapp.ie/software/2067574/optimove> |
| en-NZ | <https://www.getapp.co.nz/software/2067574/optimove> |
| en-SG | <https://www.getapp.sg/software/2067574/optimove> |
| en-ZA | <https://www.getapp.za.com/software/2067574/optimove> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp New Zealand has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.co.nz","url":"https://www.getapp.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.co.nz/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Optimove","description":"Optimize is a customer-led marketing platform that helps you plan and manage multichannel campaigns tailored to specific audiences. With Optimove, you can target based on interests, goals, or behaviors across channels such as email and in-app messaging - reaching them at the right time and place for maximum impact.","url":"https://www.getapp.co.nz/software/2067574/optimove","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2067574/optimove#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":3},"offers":{"price":"4000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.getapp.co.nz/software/2067574/optimove#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Marketing Tools","position":2,"item":"/directory/3873/ai-marketing-tools/software","@type":"ListItem"},{"name":"Optimove","position":3,"item":"/software/2067574/optimove","@type":"ListItem"}]}]}
</script>
