---
description: Learn how FoundIt! can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: FoundIt! Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/609/personalization-behavioral-targeting/software) > [FoundIt\!](/software/2062976/foundit)

# FoundIt\!

Canonical: https://www.getapp.co.nz/software/2062976/foundit

Page: 1 / 2\
Next: [Next page](https://www.getapp.co.nz/software/2062976/foundit?page=2)

> FoundIt\! is used by leading retailers to ensure their sites are aligned to customer intent, including Marks \&amp; Spencer, Selfridges, Ironmongery Direct, Farnell / CPC, Net-A-Porter, Secret Sales and many more.
> 
> Verdict: Rated **4.9/5** by 7 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 7 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: FoundIt\!

## Commercial Context

- **Target Audience**: 51–200, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Behaviour Tracking
- Behavioural Targeting
- Content Analytics
- Contextual Targeting
- Customer Profiles
- Drag & Drop
- Engagement Tracking
- Experience Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Website Analytics
- Website Personalisation

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Personalization Software](https://www.getapp.co.nz/directory/609/personalization-behavioral-targeting/software)

## Alternatives

1. [GMass](https://www.getapp.co.nz/software/1993575/gmass) — 4.8/5 (1366 reviews)
2. [Mailchimp](https://www.getapp.co.nz/software/8268/mailchimp) — 4.5/5 (17572 reviews)
3. [Marketo Engage](https://www.getapp.co.nz/software/990/marketo-lead-management) — 4.3/5 (710 reviews)
4. [Luigi's Box](https://www.getapp.co.nz/software/2057733/luigi-s-box) — 4.9/5 (110 reviews)
5. [Insider One](https://www.getapp.co.nz/software/2082295/insider) — 4.8/5 (17 reviews)

## Reviews

### "Customer intent is king\!" — 5.0/5

> **Kaylie** | *26 July 2025* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: Fantastic partnership - really understand the heart of customer challenges and works collaboratively to test innovative ideas. Really embrace test and learn.
> 
> **Cons**: These guys are fast - so make sure you’re able to work at their pace to maximise benefit. It can be difficult to do in large organisations that aren’t structured for quick innovation
> 
> FoundIt aren’t like any other tech partner, they become an extension of your team, collaborating together to understand customer and business problems. Their enthusiasm and innate need to design effortless, customer intent led journeys is infectious - building excitement in the business to think multidimensional. I have also had some great chats with \[sensitive content hidden\], chatting about what we could do - boundless ambition is an understatement. These guys know what they’re on about and can help to bring immediate value

-----

### "You're Never Lost With FoundIt" — 5.0/5

> **Matt** | *18 July 2025* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: 1) A best-in-class, ever-evolving offering of solutions to our universal business needs&#10;2) The ability to adapt to both the technological and political challenges that come with make changes to any large ecommerce site.&#10;3) Brilliant client engagement that made our regular meetups both insightful and enjoyable
> 
> **Cons**: None come to mind, though there would be scope for them to be more vocal about some of the cool stuff their tools can do to allow us to circulate those learnings more widely in the business.
> 
> Extremely amenable, even against some initial reticence from certain teams with the business - thankfully the results tend to speak for themselves\! While I originally contacted them purely from an SEO perspective, they've been able to add value across all the business areas interested in on-site navigation and user intent.

-----

### "Intuitive navigation that's focused on the customer" — 4.0/5

> **Tom** | *2 February 2023* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: FoundIt are a great company to work with and are always on the front foot with the development of the tool. They're also great at aligning to business objectives and how the tool can solve customer problems. The team and dependable, approachable, reliable but also honest and up front which makes for a great partnership.
> 
> **Cons**: No major cons of using the software so far.

-----

### "Provides effortless customer navigation" — 5.0/5

> **Ellis** | *9 January 2023* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Time to deploy on-site was a breeze, a very easy integration process. The ongoing maintenance required from our side has been minimal which is good, the FoundIt\! team is constantly making improvements on their side which allows us to focus on some other areas with our development resources. We've A/B tested multiple design variations for the 'search assistance' (as we call it) functionality alongside the FoundIt\! team and have seen great ROI from doing so - overall, a great tool\!
> 
> **Cons**: No major cons to using the FoundIt\! software, we've only seen performance go up since integrating\!
> 
> Working with the FoundIt\! team has always been a pleasure. We have regular check-in sessions to go over what's going on behind the scenes and gain some insight into what's 'new' in the personalisation area, and, see what we could possibly adopt into our websites. The team is dependable and can be relied on to ensure our solution is running at its best without fault, if there are any issues that pop up we have easy communication channels to ensure everything is back up and running as soon as possible.Overall, a great partner to work with over the last few years.

-----

### "Great product, great team" — 5.0/5

> **Mike** | *24 July 2023* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Recommendations are relevant and optimised. Contextual links add something none of our other partners can offer (in an age where everyone does EVERYTHING). Support is exemplary - constantly over delivering. Customers use it and, when they do, it performs: increased cvr and aov vs non-FoundIt\! users. It plugs some serious gaps we have in product data -  allowing users to get further into our site despite not being able to filter manually. The team want to understand our objectives and challenges and pretty much always have a solution in mind.
> 
> **Cons**: No problems with the product or the team
> 
> Customer success team is first class - through a re-platform project, leading the way on readiness and providing insights that we shared with other third parties around how to migrate. With last minute trading opportunities - staying on calls into the evening to ensure correct optimisations... the team are reactive when we come calling and driven in the pursuit to stand out as our premier partner.

-----

Page: 1 / 2\
Next: [Next page](https://www.getapp.co.nz/software/2062976/foundit?page=2)

## Links

- [View on GetApp](https://www.getapp.co.nz/software/2062976/foundit)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/foundit/> |
| en-AE | <https://www.getapp.ae/software/2062976/foundit> |
| en-AU | <https://www.getapp.com.au/software/2062976/foundit> |
| en-CA | <https://www.getapp.ca/software/2062976/foundit> |
| en-GB | <https://www.getapp.co.uk/software/2062976/foundit> |
| en-IE | <https://www.getapp.ie/software/2062976/foundit> |
| en-NZ | <https://www.getapp.co.nz/software/2062976/foundit> |
| en-SG | <https://www.getapp.sg/software/2062976/foundit> |
| en-ZA | <https://www.getapp.za.com/software/2062976/foundit> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp New Zealand has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.co.nz","url":"https://www.getapp.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.co.nz/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"FoundIt!","description":"Predict intent, simplify journeys, grow sales\n\nCloud-based personalization tool that helps businesses map user journey to generate automated product recommendations.","url":"https://www.getapp.co.nz/software/2062976/foundit","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2062976/foundit#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":7},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalization Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"FoundIt!","position":3,"item":"/software/2062976/foundit","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/software/2062976/foundit#breadcrumblist"}]}
</script>
