---
description: Learn how SYMSON can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: SYMSON Reviews, Pricing & Ratings | GetApp NZ 2026
---

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# SYMSON

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> At SYMSON, we are big believers in bringing human expertise and machine learning together to make the pricing process smart and efficient. We integrate people's knowledge with the power of AI and ML into what we call Hyperlearning. Humans work with smart data, giving the algorithm feedback.
> 
> Verdict: Rated **4.9/5** by 11 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of SYMSON

AI-driven, explainable recommendations to make optimal pricing decisions. Combination of innovative pricing strategies based on scientific algorithms. Flexible pricing rules to be in control of automation. A simple interface to understand \& use AI-driven price recommendations. Ability to run simulations on possible future scenarios and predict expected outcomes. Data quality tools to assess and improve your data to be ready for smart AI. Ability to generate the best possible price for each customer in real-time. Competitor data for accurate market positioning.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 11 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: SYMSON
- **Location**: Rotterdam, Netherlands
- **Founded**: 2017

## Commercial Context

- **Starting Price**: €997.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Our mission is to make machine learning \& artificial intelligence affordable for every company.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: Dutch, English
- **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bosnia & Herzegovina, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Cook Islands and 91 more

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Behaviour Tracking
- Benchmarking
- Competitive Analysis
- Competitor Price Tracking
- Cost Analysis
- Custom Pricing Rules
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Dashboard
- Data Import/Export
- Data Visualisation
- Demand Forecasting
- Discount Management
- Drag & Drop
- Dynamic Pricing
- Elasticity-based pricing

## Integrations (3 total)

- ERPCloud
- Microsoft Azure
- Shopware

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Price Optimization Software](https://www.getapp.co.nz/directory/723/pricing-optimization/software)

## Related Categories

- [Price Optimization Software](https://www.getapp.co.nz/directory/723/pricing-optimization/software)
- [Revenue Management Software](https://www.getapp.co.nz/directory/1231/revenue-management/software)
- [Competitive Intelligence Software](https://www.getapp.co.nz/directory/305/competitive-intelligence/software)

## Alternatives

1. [Smartpricing](https://www.getapp.co.nz/software/2081799/smartpricing) — 4.6/5 (44 reviews)
2. [PriceLabs](https://www.getapp.co.nz/software/111835/pricelabs) — 4.9/5 (245 reviews)
3. [PriceShape](https://www.getapp.co.nz/software/2051312/priceshape) — 4.7/5 (53 reviews)
4. [Multiply](https://www.getapp.co.nz/software/2048040/multiply) — 4.9/5 (41 reviews)
5. [Quicklizard](https://www.getapp.co.nz/software/129883/quicklizard) — 4.8/5 (28 reviews)

## Reviews

### "Purchase Controller" — 5.0/5

> **Marcelo** | *26 August 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: It's easy to get started and the GUI it user friendly. It's not complicated to create price strategies or to assigning products or product categories to different strategies. Symson offers a great overview of pricing, margins and profitability.
> 
> **Cons**: In some cases when getting price updates the information could be better of what is triggering the update.
> 
> Symson offers an effective way of managing prices for products and categories  that requires different strategies. 

My overall experience is nothing but positive. The support from the Symson Team has made it easy to get started and also making it more efficient to manage prices.

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### "A flexible and reliable pricing solution" — 5.0/5

> **Jonathan** | *12 December 2022* | Consumer Electronics | Recommendation rating: 10.0/10
> 
> **Pros**: The most significant advantage is the flexibility of the tool.  Every pricing strategy is possible,  it gives me reliable scraping of information and offers transparency over market trends and justifications for the recommended strategy.
> 
> **Cons**: No standardization across portals makes working in multiple portals somewhat complicated.
> 
> A fully automated pricing process, the latest marker dynamics reflected in the recommended prices, works across all markets, with no human intervention necessary

-----

### "symson" — 4.0/5

> **Chritina** | *26 February 2023* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: One big advantage and the biggest functionality of SW is artificial intelligence. I'm a big fan of this process and all the algorithms and strategies the app includes for computation are unreal. Individual rules can be flexibly modified to control automation. The interface is user friendly and simple. Most of all, I liked the ability to run simulations and view the evolution of future situations that can be defined to predict possible outcomes. This can ensure the best possible price for customers over time. Of course there is competitor data to show exact market positioning. The solution is cloud-based, so there was no problem with deployment. It helps to understand more about the price elasticity of your products just because of AI and Machine learning algorithms.
> 
> **Cons**: Some rules may take some time to adjust and deploy, but they will get set up. If we insert already cleaned data, we can start using it from the first moment. We had to use the app support where their team helped us clean our data and we could work after the tear. As such, we were very happy with the app and it suited us in every way.

-----

### "A great balance between human expertise and AI functionality" — 5.0/5

> **Nico** | *2 May 2023* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The Pricing rules offer a lot of customizability in our pricing. I can also set up notifications about price changes or market fluctuations that could affect our pricing strategy.
> 
> **Cons**: There is a learning curve to understanding all the possible options and rules you can apply. You may not make use of the full functionality right away.
> 
> I was concerned at first about AI and ML being involved in our pricing process. However, the great part about SYMSON is that it allows for human intervention and modification where necessary.

-----

### "Streamlining our Price Management with SYMSON" — 5.0/5

> **Loek** | *15 March 2023* | Mechanical or Industrial Engineering | Recommendation rating: 10.0/10
> 
> **Pros**: The competitor tracking helped us visualise the pricing process of our competitors. By monitoring this data we were able to better adapt to the changing environment. The price updates also worked fast and responded to changes so that our prices stayed at our desired level.
> 
> **Cons**: Sometimes there are large updates that cause slowness in the platform, but that is usually brief.
> 
> We struggled with price positioning because our competitors were reacting faster to market volatility and our product portfolio was growing faster than ever. We were running against the limits of what we could do in terms of pricing with our current solution. However, with the implementation of SYMSON, we can now in principle expand infinitely further and our pricing process is very scalable. Thanks to the software we were able to automate the pricing process and even include a model for reacting to competition, so we could price our products more aggressively in the market.

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## Links

- [View on GetApp](https://www.getapp.co.nz/software/2062673/symson)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/sales-software/a/symson/> |
| en-AE | <https://www.getapp.ae/software/2062673/symson> |
| en-AU | <https://www.getapp.com.au/software/2062673/symson> |
| en-CA | <https://www.getapp.ca/software/2062673/symson> |
| en-GB | <https://www.getapp.co.uk/software/2062673/symson> |
| en-IE | <https://www.getapp.ie/software/2062673/symson> |
| en-NZ | <https://www.getapp.co.nz/software/2062673/symson> |
| en-SG | <https://www.getapp.sg/software/2062673/symson> |
| en-ZA | <https://www.getapp.za.com/software/2062673/symson> |
| fr | <https://www.getapp.fr/software/2062673/symson> |
| fr-BE | <https://fr.getapp.be/software/2062673/symson> |
| fr-CA | <https://fr.getapp.ca/software/2062673/symson> |
| nl | <https://www.getapp.nl/software/2062673/symson> |
| nl-BE | <https://www.getapp.be/software/2062673/symson> |

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