--- description: Learn how Phrazor can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Phrazor Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/318/business-intelligence/software) > [Phrazor](/software/2053797/phrazor) # Phrazor Canonical: https://www.getapp.co.nz/software/2053797/phrazor > Phrazor is a double-patented BI product used by enterprises to create highly personalized language-based reports at scale, instantly. It allows non-technical users to conduct ad-hoc analyses all on their own. Phrazor’s automated language insights are also available as plugins on Tableau and Power BI > > Verdict: Rated **4.3/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Phrazor Phrazor benefits enterprises in the following ways: Optimal Decision-Making Language insertion in reports simplifies complex visuals and numbers. Hidden insights, when auto-presented in plain language, help understand data context and the future implications. This, combined with the NLQ capability (Ask Phrazor) allowing syntax-less (low-code) querying, provides a platform for decision-makers to make strategic, optimal decisions in a timely manner. Performance Tracking \& Evaluation Phrazor produces highly personalized reports, at scale, at machine speed. Managers can thus track employee performance and assess them accordingly. In some cases, like sales agents on fields, Phrazor allows the employees themselves to track their own performance, like incentive achievement till date. Greater ROI When any individual can independently interact with data through ‘Ask Phrazor’, the organizational buy-in of dashboards increases. Phrazor also improves the ROI of investments in technological solutions like Tableau and Power BI through language plugin/extension. The narratives weaved by Phrazor serve to simplify the visualizations appearing on dashboards. Sales Force Effectiveness Phrazor’s holistic data explanation, personalized reports, and actionable recommendations sent out to field sales forces in real-time play a direct role in improving sales force effectiveness. Top management has at their disposal, a holistic overview of the market, opportunities, sales progress + the option to conduct deep drill-down into any metric. Product Capabilities for Report Creators Report creators love Phrazor for multiple reasons. The Language Variation Generator uses deep-learning models to write a single sentence in multiple ways. Inbuilt language translation capabilities allow dashboards to be created in 80+ languages in a single click. Table customization by creating new columns while also applying conditional formatting as required, tagging on generated insights, where each generated insight is distinctly highlighted, building fully customized reports and connect it to the dashboards of other BI platforms, a secure live connection to major data warehouses like Snowflake that extracts only the necessary data on the Phrazor platform, are some of Phrazor’s capabilities. Achieving Independence in Interacting with Data Phrazor’s drill-down capabilities provide a platform where every user can drill down to any data level while receiving dynamic system-generated language-based insights in real-time. Users can thus explore data and obtain valuable information on the fly, without having to involve a data analyst/expert in the exploration process. Another manner in which Phrazor helps users achieve ‘data independence’ is through its NLQ functionality ‘Ask Phrazor’ which understands ‘human’ queries, for example, recognizing industry-specific jargon. Ask Phrazor also facilitates live drill-down during querying, so users can conduct root-cause analysis with virtually no effort. Ready-To-Use Reporting Templates Our solutions experts have built hundreds of report templates for multiple industries like Pharma, BFSI, CPG/FMCG, Retail, and functions like Sales, Marketing, HR, Operations, so relevant and actionable insights can be generated within minutes. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 4 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: vPhrase - **Founded**: 2015 ## Commercial Context - **Pricing model**: Per User (Free version available) (Free Trial) - **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) - **Supported Languages**: English, French, German, Hindi, Japanese, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - API - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Notifications - Collaboration Tools - Customisable Branding - Customisable Reports - Customisable Templates - Dashboard - Dashboard Creation - Data Connectors - Data Extraction - Data Import/Export - Data Integration - Data Synchronisation - Data Transformation - Data Visualisation - Drag & Drop ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Business Intelligence Tools](https://www.getapp.co.nz/directory/318/business-intelligence/software) ## Related Categories - [Business Intelligence Tools](https://www.getapp.co.nz/directory/318/business-intelligence/software) - [Predictive Analytics Software](https://www.getapp.co.nz/directory/628/predictive-analytics/software) - [Reporting Tools](https://www.getapp.co.nz/directory/931/analytics-reporting/software) - [Data Preparation Software](https://www.getapp.co.nz/directory/3127/data-preparation/software) - [Embedded Analytics Software](https://www.getapp.co.nz/directory/1771/embedded-analytics/software) ## Alternatives 1. 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The fact that we wasted no time in onboarding the Phrazor solution and having it deliver results to us right away was a great value addition. We integrated our database with Phrazor through multiple connectors compatible with it in no time. The software helped us move from mass-dumping large excel reports to automated reports for each and every unit (over 4000). It also helped us save manual hours by automating the entire process. Their solution is versatile to adapt and quick to deploy. It helped amplify our existing work and outputs were well appreciated. > > **Cons**: One can only expect that vPhrase continues to upgrade its product in accordance with market expectations. Right now, I observe no issues. Have not had the need to think about what’s missing. There is enough to do within the current shape. > > We are now able to identify, track, and evaluate the performance of various branches, and tracking metrics that confirm whether a branch is eligible to be ‘gold’ certified or not. In this way, we zoom out to cover geographical clusters, and pin areas qualitatively. Phrazor also provides custom recommendations as to the courses of action we need to take to consistently improve upon the quality of each Axis branch. It also details the reasoning behind the decision it arrived at. A versatile solution is driven by a nimble team. The team at vPhrase has been highly proactive to ensure the right solutions are tested, validated and well presented. While their control over the report is great, I was also impressed by the attention to aesthetics to ensure reports looked like how we wanted them to. The team at vPhrase is always up for a challenge and ready with possible options. I appreciate their knowledge and experience and wish them the best\! ----- ### "Disruptive content automation technology by Phrazor creating personalized stories for us" — 5.0/5 > **Omkar** | *3 January 2022* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: We produce error-free content on an automated basis, at scale, through Phrazor’s AI \& ML capabilities. It generates category texts and product descriptions which provide multiple key advantages for us, including speed of posting, unique descriptions, and lower costs of content production. Our customers are now able to make more informed decisions based on the correct product attributes for our e-commerce stores. The rate of product returns has dropped significantly as well. Phrazor’s internal and external impact has been outstanding. > > **Cons**: I would recommend additional customization options to be added. They could improve the UI to deliver automatic suggestions that facilitate easier flow of the content. > > Phrazor has been instrumental in generating automated content solutions for our clients. We have lowered the costs of creating content, and having the correct product attributes for mostly all our products has led to a boost in online sales. We hit upon the Phrazor solution and it has most certainly proved to be disruptive in its content automation capabilities. ----- ### "Highly personalized reports demystifying reports that were previously coded in complex visual format" — 4.0/5 > **Tryden** | *6 September 2021* | Real Estate | Recommendation rating: 9.0/10 > > **Pros**: Phrazor produces highly easy-to-understand reports through its language-based narratives that make visual and complex data presentations extremely easy to understand. Phrazor automatically presents hidden data trends and patterns from the dataset that it analyzes, so we have all the more information on our desk to make decisions on the basis of. It is highly scalable; I produce as many reports needed instantly. Communication in every direction is seamless now; every report is shareable in daily formats like PPTs, PDFs, docs, etc. > > **Cons**: I am highly impressed with their readymade reporting templates for sales. I would like them to develop more around the real estate sector. > > Being a business user, I can use my business acumen to focus on decision making instead of spending time on trying to decoding the data. Language helps me understand everything instantly; auto-generated hidden insights improve the quality of my analysis. Speed and quality passes down the chain to my Channel Partner team, who are able to better explain projects to agents. Number crunching is an important part of my role in the real estate sector here, and typical reports presented these numerical analyses in complex visual formats. Language proved to be helpful here too, and the Ask Phrazor functionality lets me ask framed questions around territory, sales, team performance, etc. In summary, I am understanding data much easier, better, and faster through Phrazor and using it and the readymade reporting templates to make the best decisions and drive continuous sales. ----- ### "Creating in-depth market share performance reports for our products through Phrazor" — 4.0/5 > **Shriya** | *3 January 2022* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Phrazor has been instrumental in its ability to help us create brand reports for particular geographies where we operate. Not just the brand report, we created category reports too in similar fashion. Its drill-down is powerful. Surfacing insights that we never previously viewed. All reports were highly personalized and customized team-wise, or according to any different cut of the data we wanted. This made the job of the upper management that much easier when observing from a macro level, yet at the same time being able to drill down into indicators that mattered. > > **Cons**: Currently not facing any major issue with the product > > Phrazor can be described as an ideal tool for creating customized and personalized reports carrying deep data drill-down options ideal for top management to get an overview as well a granular-level analysis wherever needed. ## Links - [View on GetApp](https://www.getapp.co.nz/software/2053797/phrazor) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data