---
description: Learn how Braze can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Braze Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/650/customer-engagement/software) > [Braze](/software/2052401/appboy)

# Braze

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> Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love.
> 
> Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 168 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Braze
- **Founded**: 2011

## Commercial Context

- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Please contact Braze directly for pricing details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, English, French, Japanese, Korean, Spanish
- **Available Countries**: Australia, Germany, Hong Kong SAR China, Indonesia, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Thailand, United Arab Emirates, United Kingdom, United States

## Features

- A/B Testing
- App Notifications
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Communication Management
- Contact Management
- Content Management
- Contextual Targeting
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customisable CTAs
- Customisable Reports
- Customisable Templates
- Drip Campaigns

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Customer Engagement Software](https://www.getapp.co.nz/directory/650/customer-engagement/software)

## Related Categories

- [Customer Engagement Software](https://www.getapp.co.nz/directory/650/customer-engagement/software)
- [Marketing Automation Software](https://www.getapp.co.nz/directory/308/marketing-automation/software)
- [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software)
- [Push Notifications Software](https://www.getapp.co.nz/directory/1297/push-notifications/software)
- [Email Marketing Software](https://www.getapp.co.nz/directory/307/email-marketing/software)

## Alternatives

1. [Constant Contact](https://www.getapp.co.nz/software/90578/constant-contact) — 4.3/5 (2912 reviews)
2. [Brevo](https://www.getapp.co.nz/software/91466/brevo) — 4.6/5 (3408 reviews)
3. [Gmail](https://www.getapp.co.nz/software/91602/gmail) — 4.8/5 (13327 reviews)
4. [Mailchimp](https://www.getapp.co.nz/software/8268/mailchimp) — 4.5/5 (17572 reviews)
5. [ActiveCampaign](https://www.getapp.co.nz/software/2348/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Braze Is a Super Reliable Email Marketing Software" — 5.0/5

> **Ruth** | *20 November 2023* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: I like the amazing reliability of Braze.&#10;It is a friendly email marketing solution that helps us reach our target market.&#10;Moreover, Braze is highly affordable.
> 
> **Cons**: I am impressed by all the features of Braze.&#10;Braze never disappoint.
> 
> The experience I have with Braze has been sensational.

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### "Braze | Six-month user" — 4.0/5

> **Tyson** | *1 March 2025* | Entertainment | Recommendation rating: 8.0/10
> 
> **Pros**: The ability of automation and segmentation compared to their competitors.
> 
> **Cons**: I find it hard to delegate work to more junior colleagues as the interface is a bit more advanced than some people are used to.
> 
> So far, so good. It's only been six months and I'm looking forward to new features rolling out and seeing how I can implement them into my marketing campaigns.

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### "Horrible Custom SAML SSO integration for Google Workspace companies" — 2.0/5

> **Love** | *8 May 2023* | Entertainment | Recommendation rating: 1.0/10
> 
> **Pros**: Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.
> 
> **Cons**: If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.
> 
> I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.

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### "Works well for SMS, push, email & in-apps" — 5.0/5

> **Lindsey** | *24 January 2025* | Insurance | Recommendation rating: 8.0/10
> 
> **Pros**: The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email \&amp; in-apps.
> 
> **Cons**: There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice.
> 
> We've been with braze for a few years now, and it's met all of our needs.

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### "Top CRM tool in the market" — 5.0/5

> **Belén** | *27 December 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase.&#10;You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. &#10;Allows a high level of personalization, with programatic set up.
> 
> **Cons**: I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me.

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## Links

- [View on GetApp](https://www.getapp.co.nz/software/2052401/appboy)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/2052401/appboy> |
| de-AT | <https://www.getapp.at/software/2052401/appboy> |
| en | <https://www.getapp.com/marketing-software/a/appboy/> |
| en-AE | <https://www.getapp.ae/software/2052401/appboy> |
| en-AU | <https://www.getapp.com.au/software/2052401/appboy> |
| en-CA | <https://www.getapp.ca/software/2052401/appboy> |
| en-GB | <https://www.getapp.co.uk/software/2052401/appboy> |
| en-IE | <https://www.getapp.ie/software/2052401/appboy> |
| en-NZ | <https://www.getapp.co.nz/software/2052401/appboy> |
| en-SG | <https://www.getapp.sg/software/2052401/appboy> |
| en-ZA | <https://www.getapp.za.com/software/2052401/appboy> |
| fr | <https://www.getapp.fr/software/2052401/appboy> |
| fr-BE | <https://fr.getapp.be/software/2052401/appboy> |
| fr-CA | <https://fr.getapp.ca/software/2052401/appboy> |
| pt | <https://www.getapp.com.br/software/2052401/appboy> |
| pt-PT | <https://www.getapp.pt/software/2052401/appboy> |

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