--- description: Learn how Maptitude can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Maptitude Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Route Planning Software](/directory/1363/route-planning/software) > [Maptitude](/software/2052013/maptitude) # Maptitude Canonical: https://www.getapp.co.nz/software/2052013/maptitude Page: 1 / 5\ Next: [Next page](https://www.getapp.co.nz/software/2052013/maptitude?page=2) > Maptitude is a GIS solution that provides maps, tools, and customer demographic data for businesses. This mapping software enables users to visualize data and discover geographic patterns. It provides data related to customer location, sales opportunities, drive time, and more. > > Verdict: Rated **4.8/5** by 88 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Maptitude • Territory optimization, radius/ buffer, market area, density/heat map, facility/site location, desire line, market share, statistical, and overlay tools • Shortest/fastest paths, routes, drive-time rings, distances between/nearest locations, and vehicle deliveries and pickups • Travel-time tables • Unlimited pin mapping (batch geocoding/locating) by address, postal code, and more • Thematic Color, pattern, bar and pie chart, size, dot-density, and 3D prism maps • Demographic, site, and market reports in PDF, Excel • Fully customizable maps • Easy-to-use and intuitive MapWizard® driven interface • Built-in database engine • Feature/data selection/filtering/ geographic queries • Formula/expression columns • Upload maps to Maptitude Online for sharing (separate subscription required) • Native support for popular files including MapPoint PTM, Excel, Google KML/KMZ, Esri Shapefiles and File Geodatabases, and MapInfo TAB files • Support for images layers/tiles/ backgrounds including Google Earth, aerial/satellite imagery, Open Street Map, USGS topographic maps • GPS interface • GISDK programming language and API • Surface analysis and 3-D mapping tools ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 88 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Caliper - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$695.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: It is also available at $995 per license with additional features. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: Chinese, English, Korean, Spanish - **Available Countries**: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Finland, France, French Guiana and 44 more ## Features - 3D Imaging - API - Ad hoc Reporting - Behavioural Analytics - Census Data Integration - Collaboration Tools - Colour Codes/Icons - Customer Segmentation - Customisable Reports - Data Capture and Transfer - Data Collection - Data Import/Export - Data Mapping - Data Synchronisation - Data Visualisation - Database Support - Delivery Tracking - Demographic Data - GPS - Geocoding ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Route Planning Software](https://www.getapp.co.nz/directory/1363/route-planning/software) ## Related Categories - [Route Planning Software](https://www.getapp.co.nz/directory/1363/route-planning/software) - [GIS Software](https://www.getapp.co.nz/directory/947/gis/software) - [Location Intelligence Software](https://www.getapp.co.nz/directory/1523/location-intelligence/software) ## Alternatives 1. [Samsara](https://www.getapp.co.nz/software/116079/samsara-for-fleets-0-00-6-23) — 4.5/5 (944 reviews) 2. [Geocodio](https://www.getapp.co.nz/software/2080699/geocodio) — 5.0/5 (70 reviews) 3. [Motive](https://www.getapp.co.nz/software/122103/keeptruckin) — 4.5/5 (1687 reviews) 4. [smappen](https://www.getapp.co.nz/software/2068195/smappen) — 4.9/5 (30 reviews) 5. [PolicyMap](https://www.getapp.co.nz/software/128079/policymap) — 4.8/5 (53 reviews) ## Reviews ### "Great GIS product" — 5.0/5 > **Bruce** | *3 August 2018* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Maptitude is easy to learn and use. It has a great deal of data that comes with it which make it easy to create maps showing different trends in specific areas. > > **Cons**: I have really have not found anything negative about the program. it has good documentation and the on-line learning videos are well thought out for learning. > > Maptitude is a great program. As a real estate appraiser who primarily values commercial properties, I have found the functions and data provided a great benefit in showing clients what going on in a specific area. Features such exporting data to MS Excel which can be put in my reports. ----- ### "Data Analyst" — 5.0/5 > **Teresa** | *8 August 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Easy following instruction when create multiple routes from 1 destination. > > **Cons**: Street names disappear on the map when zoom in. Do not show a full contents of Streets from Departure to Destination when print or export to Excel. > > It is an easy tool to work on. Staffings are wonderful; they are always going extra miles to provide supports as needed. Love it. ----- ### "Great value\!" — 4.0/5 > **Nick** | *10 February 2015* > > Maptitude comes with a wealth of data at an unbelievably inexpensive price. The Australian data, with which I'm most familiar, if bought separately from other sources, would run into the thousands of dollars and I am stunned at the value for money. Please don't think that value for money has compromised functionality or capability\! Maptitude has a wealth of analytical features that satisfy my ongoing needs in the area of demographic analysis. Regular in the business/demographic sphere include thematic mapping, route planning, territory design, trade area analysis and location/allocation modelling. A critical area is output and Maptitude has this covered with the ability to produce good quality maps of any size, a wide range of graphics formats and also Kmz/kml output for Google Earth. If there is one criticism, it's that the you can't produce a visual legend for Google Earth and if the exported geographic features have too many points, then they simply won't appear in Google Earth..a point reduction function would be very useful. On the negative side. It is a slightly dated looking package, reminding one of the Windows XP software and it's annoying that you only merge two geographic features at a time, a definite disadvantage if you need to merge data from a variety of sources into one geographic layer. It makes it a bit fiddly. This is not a package just for the professional, full time user. A newbie will find the package relatively easy to learn and the software site comes with a series of tutorials that will allow you to transition from newbie to effective novice relatively easily. That's given us the confidence to recommend Maptitude to non-GIS users such as sales managers, database analysts, franchise managers, advertising planners, retailers and merchandisers. All in all, value for money, good quality output, a wealth of data and functionality and easy to use. ----- ### "Powerful, Versatile Mapping Tool" — 5.0/5 > **Leah** | *8 October 2024* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: It's easy to use. Very versatile for different types of use cases. > > **Cons**: I wish you could layer multiple zip code heat maps in one workspace/map. > > I have been using Maptitude for the last 7 years for healthcare consulting projects. We have purchased many licenses for our team. Caliper customer service is fantastic. I receive quick responses and clear answers to my questions. ----- ### "Maptitude Satisfaction" — 5.0/5 > **Claudio** | *28 January 2025* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: The quality of the generated images and excellent resolution for use in PowerPoint presentations, for example. > > **Cons**: Some jobs require greater study and understanding of the software. > > I have known about Maptitude software for over 15 years, but I have never had the opportunity to explore its tools, data and potential in greater depth. I hope to be able to extract the maximum possible results from this excellent tool. ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.co.nz/software/2052013/maptitude?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/2052013/maptitude) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data