---
description: Learn how Maptitude can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Maptitude Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Route Planning Software](/directory/1363/route-planning/software) > [Maptitude](/software/2052013/maptitude)

# Maptitude

Canonical: https://www.getapp.co.nz/software/2052013/maptitude

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> Maptitude is a GIS solution that provides maps, tools, and customer demographic data for businesses. This mapping software enables users to visualize data and discover geographic patterns. It provides data related to customer location, sales opportunities, drive time, and more.
> 
> Verdict: Rated **4.8/5** by 88 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Maptitude

• Territory optimization, radius/
buffer, market area, density/heat
map, facility/site location, desire
line, market share,
statistical, and overlay tools
• Shortest/fastest paths, routes,
drive-time rings, distances
between/nearest locations, and
vehicle deliveries and pickups
• Travel-time tables
• Unlimited pin mapping (batch
geocoding/locating) by
address, postal code, and more
• Thematic Color, pattern, bar and
pie chart, size, dot-density, and
3D prism maps
• Demographic, site, and market
reports in PDF, Excel
• Fully customizable maps
• Easy-to-use and intuitive
MapWizard® driven interface
• Built-in database engine
• Feature/data selection/filtering/
geographic queries
• Formula/expression columns
• Upload maps to Maptitude
Online for sharing (separate
subscription required)
• Native support for popular files
including MapPoint PTM, Excel,
Google KML/KMZ, Esri Shapefiles and File Geodatabases, and
MapInfo TAB files
• Support for images layers/tiles/
backgrounds including Google
Earth, aerial/satellite imagery,
Open Street Map, USGS
topographic maps
• GPS interface
• GISDK programming language
and API
• Surface analysis and 3-D
mapping tools

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 88 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Caliper
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$695.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: It is also available at $995 per license with additional features.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: Chinese, English, Korean, Spanish
- **Available Countries**: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Finland, France, French Guiana and 44 more

## Features

- 3D Imaging
- API
- Ad hoc Reporting
- Behavioural Analytics
- Census Data Integration
- Collaboration Tools
- Colour Codes/Icons
- Customer Segmentation
- Customisable Reports
- Data Capture and Transfer
- Data Collection
- Data Import/Export
- Data Mapping
- Data Synchronisation
- Data Visualisation
- Database Support
- Delivery Tracking
- Demographic Data
- GPS
- Geocoding

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Route Planning Software](https://www.getapp.co.nz/directory/1363/route-planning/software)

## Related Categories

- [Route Planning Software](https://www.getapp.co.nz/directory/1363/route-planning/software)
- [GIS Software](https://www.getapp.co.nz/directory/947/gis/software)
- [Location Intelligence Software](https://www.getapp.co.nz/directory/1523/location-intelligence/software)

## Alternatives

1. [Samsara](https://www.getapp.co.nz/software/116079/samsara-for-fleets-0-00-6-23) — 4.5/5 (1018 reviews)
2. [Geocodio](https://www.getapp.co.nz/software/2080699/geocodio) — 5.0/5 (79 reviews)
3. [Motive](https://www.getapp.co.nz/software/122103/keeptruckin) — 4.5/5 (1688 reviews)
4. [smappen](https://www.getapp.co.nz/software/2068195/smappen) — 4.9/5 (32 reviews)
5. [PolicyMap](https://www.getapp.co.nz/software/128079/policymap) — 4.8/5 (53 reviews)

## Reviews

### "It is a great software for students with spatial interest." — 4.0/5

> **Heewon** | *18 August 2018* | Research | Recommendation rating: 9.0/10
> 
> **Pros**: The caliper provide tons of practical data with this program and continuously update the data up to date.
> 
> **Cons**: It's only available for one year. It would be better if customers can use the program and data continuously.
> 
> Maptitude is not only the easiest tool for spatial analysis, but also one of the greatest one for student and business, ether.

-----

### "Maptitude Satisfaction" — 5.0/5

> **Claudio** | *28 January 2025* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: The quality of the generated images and excellent resolution for use in PowerPoint presentations, for example.
> 
> **Cons**: Some jobs require greater study and understanding of the software.
> 
> I have known about Maptitude software for over 15 years, but I have never had the opportunity to explore its tools, data and potential in greater depth.
I hope to be able to extract the maximum possible results from this excellent tool.

-----

### "Helpful in assigning territories" — 4.0/5

> **James** | *28 September 2023* | Automotive | Recommendation rating: 8.0/10
> 
> **Pros**: The graphical colors it prints out on maps after I enter the data.
> 
> **Cons**: How extremely slow it is.  Please don't blame the computer or the internet connection as the program is painfully slow and extremely hard to understand how to use.  Entirely too complex to navigate.
> 
> So slow and non-intuitive that I get frustrated and usually just screen shot and cut/paste the data I need.

-----

### "Great addition to our medical practice" — 5.0/5

> **David** | *9 January 2025* | Hospital & Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: There is a ton of information and resources available in the app\! It is already proving to be a big asset for our company.
> 
> **Cons**: No real cons, only other than that there is sooo much information and a lot to learn\!

-----

### "Powerful, Versatile Mapping Tool" — 5.0/5

> **Leah** | *8 October 2024* | Hospital & Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: It's easy to use. Very versatile for different types of use cases.
> 
> **Cons**: I wish you could layer multiple zip code heat maps in one workspace/map.
> 
> I have been using Maptitude for the last 7 years for healthcare consulting projects. We have purchased many licenses for our team. Caliper customer service is fantastic. I receive quick responses and clear answers to my questions.

-----

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## Links

- [View on GetApp](https://www.getapp.co.nz/software/2052013/maptitude)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/maptitude/> |
| en-AE | <https://www.getapp.ae/software/2052013/maptitude> |
| en-AU | <https://www.getapp.com.au/software/2052013/maptitude> |
| en-CA | <https://www.getapp.ca/software/2052013/maptitude> |
| en-GB | <https://www.getapp.co.uk/software/2052013/maptitude> |
| en-IE | <https://www.getapp.ie/software/2052013/maptitude> |
| en-NZ | <https://www.getapp.co.nz/software/2052013/maptitude> |
| en-SG | <https://www.getapp.sg/software/2052013/maptitude> |
| en-ZA | <https://www.getapp.za.com/software/2052013/maptitude> |

-----

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