---
description: Learn how BigSpy can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: BigSpy Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/1091/social-media-monitoring/software) > [BigSpy](/software/2050741/bigspy)

# BigSpy

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> BigSpy is a web-based advertisement spy tool designed to help businesses and individuals draw creative inspirations for marketing campaigns. The platform comprises a database of a variety of ads, allowing teams to search ads using various filters.
> 
> Verdict: Rated **4.8/5** by 2484 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 2484 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: BigSpy

## Commercial Context

- **Starting Price**: US$9.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Free - $0/month for 5 queries daily; 1 seat&#10;Basic - $9/month for 20 queries daily; 1 seat&#10;Pro - $99/month for unlimited queries daily; 1 seat&#10;VIP Enterprise - $199~$499/month for new intelligences; price x seats
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Tracking
- Competitive Analysis
- Content Library
- Dashboard
- Filtering
- Sentiment Analysis
- Social Listening

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Social Media Monitoring Software](https://www.getapp.co.nz/directory/1091/social-media-monitoring/software)

## Alternatives

1. [Brand24](https://www.getapp.co.nz/software/101485/brand24) — 4.7/5 (254 reviews)
2. [Hootsuite](https://www.getapp.co.nz/software/20432/hootsuite) — 4.4/5 (3796 reviews)
3. [Agorapulse](https://www.getapp.co.nz/software/91082/agorapulse) — 4.6/5 (713 reviews)
4. [YouScan](https://www.getapp.co.nz/software/114583/youscan) — 4.9/5 (111 reviews)
5. [Lyfpit](https://www.getapp.co.nz/software/2043883/lyfpit) — 4.6/5 (138 reviews)

## Reviews

### "Great solution" — 5.0/5

> **Jeremie** | *30 December 2025* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library
> 
> **Cons**: pricing a bit expensive, but they give the possibility to try the solution for free, for a few days so you can see if it is worth it for your business or not
> 
> Good for now\! i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library

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### "Powerful ad spy tool, but paid plans are necessary." — 5.0/5

> **Verified Reviewer** | *3 August 2025* | International Trade & Development | Recommendation rating: 6.0/10
> 
> **Pros**: What impresses me the most about BigSpy is its enormous and diverse ad database. With access to millions of ad creatives from 9 major platforms like Facebook, Instagram, TikTok, and Google, this tool is truly a "gold mine" for competitor research and finding creative inspiration. The detailed filtering capabilities by country, industry, ad type, and even campaign objective help me quickly find exactly what I need. Being able to see the top-performing ads in my industry saves a tremendous amount of time and effort during the brainstorming and design phase.
> 
> **Cons**: The biggest drawback of BigSpy is the limitations of its free and basic plans. The free plan essentially only lets you "trial" the tool with a very limited number of searches, which isn't enough to conduct in-depth research. To truly unlock the tool's power, you are almost forced to upgrade to the Pro paid plans, which come at a considerable cost for individual users or small businesses. Occasionally, there is also a slight delay in the data updates for the newest ads.
> 
> My overall experience with BigSpy is positive, with a few caveats. It is an extremely useful tool for anyone working in digital marketing and advertising. It helps solve the problem of creative blocks and allows you to learn directly from the strategies of major competitors. The user interface is intuitive and easy to use, making searching and analysis simpler.&#10;&#10;However, to get the best experience, you must be prepared to invest in the paid plans. If you are serious about competitive analysis and optimizing your ad campaigns, the cost is reasonable for the value it provides. BigSpy works best when used as a strategic research tool, helping you capture market trends and make data-driven decisions rather than relying on guesswork. It is a worthwhile investment for professional marketers and businesses looking to gain a competitive edge.

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### "An essential tool for marketers\!" — 3.0/5

> **Boris** | *19 December 2024* | E-Learning | Recommendation rating: 5.0/10
> 
> **Pros**: I love that BigSpy combines all the essential tools for ad research in one place, making my work easier and faster
> 
> **Cons**: Sometimes the platform can be slightly slow to load, especially when handling large datasets, but it’s manageable.
> 
> My experience with BigSpy has been fantastic\! The platform is user-friendly and incredibly effective for ad analysis.

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### "highly recommend" — 4.0/5

> **Verified Reviewer** | *9 February 2026* | Accounting | Recommendation rating: 8.0/10
> 
> **Pros**: HELP ME WITH MY BRAND in every apect specialy marketing , HAS EVERYTHING BUT GOOD CUSTOMER SERVICE and anszering in time

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### "A great tool for analyzing ads and spotting trends" — 5.0/5

> **Milagros** | *24 November 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: What I liked the most about BigSpy is the huge variety of ads it shows and how easy it is to filter by platform, country, or product type. It helped me find real inspiration from ads that are currently performing well, especially for digital products. The interface is simple and fast.
> 
> **Cons**: What I liked least is that some advanced features require a paid plan, and sometimes the number of daily searches is limited. A few ads also take a bit longer to load.
> 
> Overall, my experience with BigSpy has been very positive. It allowed me to analyze competitors, discover trends, and better understand what types of creatives are currently working. For someone creating content or selling digital products, it’s a very helpful tool. Even though the free version has some limitations, it’s still a great option to start without investing.

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## Links

- [View on GetApp](https://www.getapp.co.nz/software/2050741/bigspy)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/2050741/bigspy> |
| de-AT | <https://www.getapp.at/software/2050741/bigspy> |
| en | <https://www.getapp.com/marketing-software/a/bigspy/> |
| en-AE | <https://www.getapp.ae/software/2050741/bigspy> |
| en-AU | <https://www.getapp.com.au/software/2050741/bigspy> |
| en-CA | <https://www.getapp.ca/software/2050741/bigspy> |
| en-GB | <https://www.getapp.co.uk/software/2050741/bigspy> |
| en-IE | <https://www.getapp.ie/software/2050741/bigspy> |
| en-NZ | <https://www.getapp.co.nz/software/2050741/bigspy> |
| en-SG | <https://www.getapp.sg/software/2050741/bigspy> |
| en-ZA | <https://www.getapp.za.com/software/2050741/bigspy> |
| es | <https://www.getapp.es/software/2050741/bigspy> |
| es-CL | <https://www.getapp.cl/software/2050741/bigspy> |
| es-CO | <https://www.getapp.com.co/software/2050741/bigspy> |
| es-MX | <https://www.getapp.com.mx/software/2050741/bigspy> |

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