--- description: Learn how BrightLocal can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: BrightLocal Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [BrightLocal](/software/2049748/brightlocal) # BrightLocal Canonical: https://www.getapp.co.nz/software/2049748/brightlocal Page: 1 / 13\ Next: [Next page](https://www.getapp.co.nz/software/2049748/brightlocal?page=2) > BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled. > > Verdict: Rated **4.8/5** by 283 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 283 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: BrightLocal - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$39.00 - **Pricing model**: Other (Free Trial) - **Pricing Details**: Single Business: $35/mo (billed monthly) $29.17/mo (billed annually) Multi Business: $60/mo (billed monthly) $50/mo (billed annually) SEO Pro: $90/mo (billed monthly) $75/mo (billed annually) A 14-day free trial is available - no credit card needed. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, Germany, Ireland, Netherlands, New Zealand, Singapore, South Africa, United Kingdom, United States ## Features - API - Activity Dashboard - Alerts/Notifications - Audit Management - Backlink Monitoring - Competitive Analysis - Customisable Branding - Customisable Reports - Customisable Templates - Dashboard - Geo Rankings - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Listing Management - Localisation Automation - Mobile Keywords - Monitoring - Multi-Location ## Integrations (3 total) - AgencyAnalytics - Google Analytics 360 - Meta for Business ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [SEO Software](https://www.getapp.co.nz/directory/312/search-marketing/software) ## Related Categories - [SEO Software](https://www.getapp.co.nz/directory/312/search-marketing/software) - [Local SEO Tools](https://www.getapp.co.nz/directory/3843/local-seo-tools/software) ## Alternatives 1. [Paige](https://www.getapp.co.nz/software/2083351/paige-1) — 5.0/5 (40 reviews) 2. [AccuRanker](https://www.getapp.co.nz/software/2061445/accuranker) — 4.9/5 (330 reviews) 3. [Semrush](https://www.getapp.co.nz/software/91634/semrush) — 4.6/5 (2323 reviews) 4. [Localo](https://www.getapp.co.nz/software/2074292/localo) — 5.0/5 (13 reviews) 5. [SearchAtlas](https://www.getapp.co.nz/software/2068170/searchatlas) — 4.8/5 (82 reviews) ## Reviews ### "Fantastic experience" — 5.0/5 > **Mike** | *22 December 2025* | Professional Training & Coaching | Recommendation rating: 10.0/10 > > **Pros**: I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend\! > > **Cons**: Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. > > Fantastic experience overall and I would highly recommend this service to every business for their website. ----- ### "Simple yet robust. An excellent investment for any digital agency supporting local SEO." — 5.0/5 > **Carlos** | *11 December 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: While there are many pros, overall - for me, the Whitelabel features equip an agency like ours to utilize the tools/reporting to the benefit of the clients we serve. We have used many tools since our inception, and we are confident BrightLocal remains at the top. They are always working hard at improving their toolset, and I get excited every time they launch a new feature, like a kid going into the candy store. > > **Cons**: No cons, per say. Requesting more white-label tools to increase lead gen, over and about the site audit would be great. They are growing quickly, and in that come some issues here and there, but that is to be expected. I know they have the best interest of their clients in mind, so we roll through the issues together. > > When we first started with Brightlocal we worked directly with \[SENSITIVE CONTENT HIDDEN\]. I always appreciated his genuine character and hard work in supporting his clients. Today, they have a good support team, people like \[SENSITIVE CONTENT HIDDEN\] (customer success team) who are always timely and detailed in responding to our support requests. ----- ### "YOU HAVE BEEN WARNED" — 1.0/5 > **Rhen** | *16 November 2019* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: I don't have anything positive to say about my experience > > **Cons**: "Subscription Fees will not be refunded for early cancellation or any other reason" is their policy. This includes if you purchased the yearly plan and used their software for 1 minute, hour, or day... you will not get a refund, whether you are satisfied or likely not. We moved on from BrightLocal because we want our product to scale with us, and the only way to resolve inaccurate data displayed to our client-facing dashboard is to fix it manually. They only make sure the information displayed is accurate if you have an Enterprise plan. They claimed that I was misinterpreting the data (not true at all), but then went on to say no platform is 100% accurate, so which one is it...? > > Unsatisfied ----- ### "Agency use" — 5.0/5 > **Ian** | *1 August 2023* | Management Consulting | Recommendation rating: 10.0/10 > > **Pros**: Easy to use and ability to learn at the speed you are engaging either through the course or support team > > **Cons**: Still uncovering and evolving uses so to early to comment …. And it’s neatly a year \!\! > > Very good and the support are saviours ----- ### "Easy Onboarding and Navigating" — 5.0/5 > **Megan** | *27 April 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I can provide my clients with a simple dashboard to view their digital presence in one easy location. For that feature alone it was worth it for me. I also loved the pitch deck that was provided. As a Marketing agency, having a starting point when talking about these incredible features and their benefits to our customers, a pitch deck was crucial to the success of quickly launching these services. > > **Cons**: The backend is a little clunky. For instance, it would be great on the Clients and Locations dashboard to be able to easily view the agency dashboard and the white-label dashboard without all of the extra clicks. It's still a great product, so I don't mind the extra clicks, but streamlining some of the views would be a great bonus. > > From the multiple initial calls, where \[SENSITIVE CONTENT HIDDEN\] took the extra time to answer all of my questions during my free trial, to the success call I had with Ian, I have been thoroughly impressed with the professionalism, attention to detail, and focus on my success using their product. I'm thrilled with the experience so far, and excited to see how this product will elevate our business. ----- Page: 1 / 13\ Next: [Next page](https://www.getapp.co.nz/software/2049748/brightlocal?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/2049748/brightlocal) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data