---
description: Learn how Phrase can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Phrase Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Localisation](/directory/2263/localization/software) > [Phrase](/software/2043287/memsource)

# Phrase

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> Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth.
> 
> Verdict: Rated **4.6/5** by 274 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Phrase

Core capabilities of the Phrase Platform include:&#10;- AI-powered translation workflows with secure large language model integrations and adaptive machine translation&#10;&#10;- A broad integration ecosystem connecting CMS platforms, marketing automation systems, customer support platforms, developer tools, and design environments&#10;&#10;- Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps&#10;&#10;- Over-the-air localization and SDKs for iOS and Android applications&#10;&#10;- Translation Memory and terminology management to maintain linguistic and brand consistency&#10;&#10;- Automated quality evaluation and quality performance scoring&#10;&#10;- In-context preview and visual review tools for faster review cycles&#10;&#10;- Advanced workflow automation and customizable approval processes&#10;&#10;- Vendor management for in-house teams, language service providers, and marketplace partners&#10;&#10;- Open API, CLI, and webhooks for extensibility and automation&#10;&#10;- Reporting and analytics to monitor quality, cost efficiency, and performance&#10;&#10;- Scalable architecture designed for enterprise content volumes

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 274 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Phrase
- **Location**: Hamburg, Germany
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$27.00
- **Pricing model**: Flat Rate
- **Pricing Details**: It is also available at $210/mo and $369/mo with additional features.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Afrikaans, Albanian, Amharic, Arabic, Armenian, Assamese, Azerbaijani, Bangla, Bashkir, Basque, Belarusian, Bosnian, Bulgarian, Burmese, Catalan, Cebuano, Chinese, Chuvash, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Fijian, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Haitian Creole, Hebrew, Hindi, Hungarian, Icelandic, Iloko, Indonesian, Iran, Irish, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Latin, Latvian, Lithuanian, Luxembourgish, Macedonian, Malagasy, Malay, Malayalam, Maltese, Marathi, Mongolian, Māori, Nepali, Newari, Norwegian, Odia, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Samoan, Sanskrit, Scottish Gaelic, Serbian, Sindhi, Sinhala, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Tatar, Telugu, Thai, Tibetan, Tongan, Traditional Chinese, Turkish, Turkmen, Ukrainian, Urdu, Uyghur, Uzbek, Vietnamese, Welsh, Xhosa, Yiddish, Yoruba, quz
- **Available Countries**: Afghanistan, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin and 191 more

## Features

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Content Management
- Content Publishing Options
- Customisable Templates
- Customizable User Interface
- Deadline Management
- Document Management
- For Software
- For Websites
- Language Detection
- Localisation Automation
- Machine Translation

## Integrations (20 total)

- Bitbucket
- Braze
- Contentful
- Contentstack
- Drupal
- Figma
- GitHub
- GitLab
- Google Drive
- HubSpot CRM
- Joomla
- Kontent.ai
- Paligo
- Salesforce Service Cloud
- Sanity

... and 5 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Localisation](https://www.getapp.co.nz/directory/2263/localization/software)

## Related Categories

- [Localisation](https://www.getapp.co.nz/directory/2263/localization/software)
- [Content Management Systems](https://www.getapp.co.nz/directory/276/content-management-system-cms/software)
- [Translation Software](https://www.getapp.co.nz/directory/656/localization-translation/software)

## Alternatives

1. [Crowdin](https://www.getapp.co.nz/software/109953/crowdin) — 4.7/5 (184 reviews)
2. [Localize](https://www.getapp.co.nz/software/102285/localize) — 4.7/5 (62 reviews)
3. [Perso Dubbing](https://www.getapp.co.nz/software/2089622/perso-ai) — 5.0/5 (10 reviews)
4. [LingoHub](https://www.getapp.co.nz/software/130831/lingohub) — 4.6/5 (78 reviews)
5. [memoQ TMS](https://www.getapp.co.nz/software/2079284/memoq-tms) — 4.6/5 (55 reviews)

## Reviews

### "The CAT tools that I feel safe to use for my translation projects" — 5.0/5

> **Aykut** | *10 September 2021* | Translation & Localisation | Recommendation rating: 9.0/10
> 
> **Pros**: I know that when I have a project that I can work with Memsource there is a smaller chance something might go wrong. It gives me more control over keeping track of the progress of the translators working on the projects and more freedom when setting up the projects.
> 
> **Cons**: Only thing is it might get slow if the document is too large but desktop editor saves the day in projects like that. What can be improved is the price can be more competitive thus we can utilise more project manager licenses and it would give us more translator license because sometimes we need to go in users and deactivate some of them to make way for new users that can work on new projects.
> 
> In overall, Memsource has been the go to tool for me among the other CAT tools since we started using it and I aim to utilise it as much as I can for running a project more smoothly with peace of mind without thinking of packages and compatibility or server errors etc.

-----

### "Ok but there are better alternatives" — 4.0/5

> **Verified Reviewer** | *11 December 2025* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: It's a really good translation management platform but prices are a bit high for what they offer....
> 
> **Cons**: I don't like that I have to contact them to see a demo of the product, and btw I switched to other alternatives

-----

### "Horrible software" — 1.0/5

> **Faye** | *11 August 2022* | Translation & Localisation | Recommendation rating: 0.0/10
> 
> **Pros**: User friendly and nothing else. Trying to get me to say smg nice?
> 
> **Cons**: When i try to correct my work pages go up and down uncontrollably and i gotta find where the hell i was last time
> 
> Mediocre software&#10;Needs improvement

-----

### "Perfect tool to manage your translations for a multilingual website" — 5.0/5

> **Eva** | *26 February 2018* | Events Services | Recommendation rating: 10.0/10
> 
> **Pros**: As UX Writer in our company, I am using PhraseApp daily to change translations, fill in new ones and keep a look on changes that happen in the different projects. I love the simple and easy-to-understand interface, which enables everyone to immediately start using this tool. The search is really good to find all text resources containing a certain word, in order to adapt them for example. I always directly see if a wording has been changed and needs my verification. I also really appreciate all the little helpful features, like for example marking a wording change as minimal, so translators of other languages know they don't have to recheck their translations of this text.
> 
> **Cons**: It would be great if it was easier to add screenshots/images to the different text resources, so the writers know better where in the product the text will be and what the context is.

-----

### "Great for app internationalisation" — 5.0/5

> **João** | *3 May 2019* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: Being able to apply custom tags to the items allows me to specify which tags to synchronise on my mobile applications. As an example, I can say that a translation has the tags "Android" and "Home", and then I can create a rule on my Android app that creates a resource file for translations with that same tags. It makes my projects really organised.
> 
> **Cons**: I would love to see enforced mechanisms for better naming conventions. There are a lot of "fights" between different platform teams (Android, iOS) regarding naming, and it would be cool to have a convention suggested by the PhraseApp platform.
> 
> When I learned about it, it became the preferred way to handle localisation on my mobile apps. It makes it easier when you're working with multi-platform teams to have to do the work of translating something only once. Then the other teams can just synchronise their projects and use the newly created translations.

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## Links

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| de-AT | <https://www.getapp.at/software/2043287/memsource> |
| en | <https://www.getapp.com/website-ecommerce-software/a/phrase/> |
| en-AE | <https://www.getapp.ae/software/2043287/memsource> |
| en-AU | <https://www.getapp.com.au/software/2043287/memsource> |
| en-CA | <https://www.getapp.ca/software/2043287/memsource> |
| en-GB | <https://www.getapp.co.uk/software/2043287/memsource> |
| en-IE | <https://www.getapp.ie/software/2043287/memsource> |
| en-NZ | <https://www.getapp.co.nz/software/2043287/memsource> |
| en-SG | <https://www.getapp.sg/software/2043287/memsource> |
| en-ZA | <https://www.getapp.za.com/software/2043287/memsource> |
| es | <https://www.getapp.es/software/2043287/memsource> |
| es-CL | <https://www.getapp.cl/software/2043287/memsource> |
| es-CO | <https://www.getapp.com.co/software/2043287/memsource> |
| es-MX | <https://www.getapp.com.mx/software/2043287/memsource> |
| fr | <https://www.getapp.fr/software/2043287/memsource> |
| fr-BE | <https://fr.getapp.be/software/2043287/memsource> |
| fr-CA | <https://fr.getapp.ca/software/2043287/memsource> |
| nl | <https://www.getapp.nl/software/2043287/memsource> |
| nl-BE | <https://www.getapp.be/software/2043287/memsource> |
| pt | <https://www.getapp.com.br/software/2043287/memsource> |
| pt-PT | <https://www.getapp.pt/software/2043287/memsource> |

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