Hootsuite

Social media management & scheduling

4.3 /5 (2484 reviews) Write a Review!

Hootsuite Overview

What is Hootsuite?

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.

Hootsuite Overview

Pricing

Starting from
US$29.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)


Hootsuite Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
Dutch, English, French, German, Italian and 5 others, Japanese, Polish, Portuguese, Spanish, Turkish

Screenshots

Hootsuite screenshot: Track and prove social ROI
Hootsuite screenshot: Track and prove social ROI Hootsuite screenshot: Schedule posts automatically Hootsuite screenshot: See a social content schedule at a glance Hootsuite screenshot: Search by keyword or location Hootsuite screenshot: Get an overview of key metrics Hootsuite screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Hootsuite screenshot: Set custom permission levels

Hootsuite Reviews

Hootsuite Reviews

Overall rating
4.3
/
5
Excellent
1255

Very good
915

Average
257

Poor
40

Terrible
17

Value for Money
4.2
Features
4.2
Ease of Use
4.3
Customer Support
4.2
87% recommended this app
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Luis M.

Good, but could be better

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.


Kelsey C.

Hootsuite

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.


Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Thomas C.

A Good Option for Social Publishing and Monitoring

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.


Charity R.
Industry: Entertainment
Company size: Self Employed

Impressive free plan

Used Weekly for 1+ year
Reviewed on 12/12/2019
Review Source: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

Luis M.
Industry: Marketing & Advertising
Company size: Self Employed

Good, but could be better

Used Other for 2+ years
Reviewed on 5/05/2020
Review Source: Capterra

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.

Pros

Hootsuite lets you track and schedule posts across a variety of social media accounts, although it's mainly used for Facebook. It's indispensable to have a tool like this if you manage a lot of accounts, and it has a free plan.

Cons

I ended up switching to Buffer because you couldn't post pictures and video natively through Twitter, instead it posted as "owl.ly" links

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

Kelsey C.
Industry: Nonprofit Organisation Management
Company size: 51-200 Employees

Hootsuite

Used Daily for 1+ year
Reviewed on 9/06/2020
Review Source: Capterra

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Pros

Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Cons

I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Brie S.
Industry: Entertainment
Company size: 2-10 Employees

Mediocre at best

Used Daily for 6-12 months
Reviewed on 19/03/2019
Review Source: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Pros

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Thomas C.
Industry: Marketing & Advertising
Company size: 13-50 Employees

A Good Option for Social Publishing and Monitoring

Used Daily for 2+ years
Reviewed on 16/03/2020
Review Source: Capterra

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Pros

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Cons

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
8.2/10
Based on 2,484 user ratings
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Hootsuite Pricing

Hootsuite Pricing

Starting from
US$29.00/month
Free Trial
Free
Subscription
Value for money

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Value for Money
4.2/5
Based on 2,484 user ratings
Compare value for money rating with alternatives
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Hootsuite Features

Hootsuite Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
4.2/5
Based on 2,484 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Hootsuite

Additional information for Hootsuite

Key features of Hootsuite

  • @mentions
  • API
  • Access control
  • Activity dashboard
  • Activity monitoring
  • Approval process control
  • Assignment management
  • Automated scheduling
  • Automatic content scheduling
  • Behavior tracking
  • Bulk scheduling
  • Calendar management
  • Campaign analysis
  • Campaign scheduling
  • Channels performance
  • Cloud content management
  • Collaboration tools
  • Communications calendar
  • Compliance management
  • Contact history
  • Content filtering
  • Content library
  • Content management
  • Content repository
  • Custom analytics reports
  • Custom fields
  • Custom forms
  • Customizable branding
  • Dashboard creation
  • Data visualization
  • Demographic data
  • Employee advocacy
  • Engagement analytics
  • Gather intelligence by tracking mentions of your brand
  • HIPAA compliance
  • Image library
  • Import/export data
  • Interactive reporting
  • Keyword tracking
  • Location tracking
  • Manage multiple contributors
  • Mobile alerts
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Optimize delivery
  • Performance appraisal
  • Permission management
  • ROI analytics
  • RSS feeds
  • Real time analytics
  • Real time reporting
  • Reporting & statistics
  • Reputational risk
  • Risk alerts
  • Search functionality
  • Search stream creation
  • Security notifications
  • Social analytics reports
  • Social media integration
  • Social media metrics
  • Social network marketing
  • Tagging
  • Tags & keywords
  • Task management
  • Team performance analytics
  • Third party integration
  • Trend tracking
  • Two-factor authentication
  • Update multiple networks in one step
  • Usage tracking
  • User access controls
  • User management
  • Visual analytics
  • Web analytics
  • Web forms
  • Web traffic reporting
  • Workflow management

Benefits

  • Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

  • Manage multiple contributors and share data and access without sharing passwords.

  • Work efficiently with social streams, tabs, and columns.

  • Fine-tune team collaboration by delegating messages and monitoring responses and progress.

  • Optimize delivery by choosing the best time and date to reach audiences.

  • Gather intelligence by tracking mentions of brands, industries, or search terms.

  • Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

  • Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

  • Build custom Social Analytics reports, or choose from a variety of pre-made templates.

  • Hootsuite FAQs

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite offers the following pricing plans:

    Starting from: US$29.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Professional: $29/mo Team: $129/mo Business: starting at $599/mo Enterprise: contact for pricing (custom solutions)

    Q. What are the main features of Hootsuite?

    Hootsuite offers the following features:

    • @mentions
    • API
    • Access control
    • Activity dashboard
    • Activity monitoring
    • Approval process control
    • Assignment management
    • Automated scheduling
    • Automatic content scheduling
    • Behavior tracking
    • Bulk scheduling
    • Calendar management
    • Campaign analysis
    • Campaign scheduling
    • Channels performance
    • Cloud content management
    • Collaboration tools
    • Communications calendar
    • Compliance management
    • Contact history
    • Content filtering
    • Content library
    • Content management
    • Content repository
    • Custom analytics reports
    • Custom fields
    • Custom forms
    • Customizable branding
    • Dashboard creation
    • Data visualization
    • Demographic data
    • Employee advocacy
    • Engagement analytics
    • Gather intelligence by tracking mentions of your brand
    • HIPAA compliance
    • Image library
    • Import/export data
    • Interactive reporting
    • Keyword tracking
    • Location tracking
    • Manage multiple contributors
    • Mobile alerts
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Optimize delivery
    • Performance appraisal
    • Permission management
    • ROI analytics
    • RSS feeds
    • Real time analytics
    • Real time reporting
    • Reporting & statistics
    • Reputational risk
    • Risk alerts
    • Search functionality
    • Search stream creation
    • Security notifications
    • Social analytics reports
    • Social media integration
    • Social media metrics
    • Social network marketing
    • Tagging
    • Tags & keywords
    • Task management
    • Team performance analytics
    • Third party integration
    • Trend tracking
    • Two-factor authentication
    • Update multiple networks in one step
    • Usage tracking
    • User access controls
    • User management
    • Visual analytics
    • Web analytics
    • Web forms
    • Web traffic reporting
    • Workflow management

    Q. Who are the typical users of Hootsuite?

    Hootsuite has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Hootsuite support?

    Hootsuite supports the following languages:

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite has the following pricing plans:

    Free, Subscription

    Q. Does Hootsuite support mobile devices?

    Hootsuite supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Hootsuite integrate with?

    Hootsuite integrates with the following applications:

    Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

    Q. What level of support does Hootsuite offer?

    Hootsuite offers the following support options:

    Online Support, Knowledge Base, FAQs, Phone Support, Video Tutorials