Later

4.4 (384)
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Marketing and scheduling tool for Instagram

About Later

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

The visual Instagram planner within Later allows users to visualize their feed aesthetic and see how photos will look once published. The planner utilizes a drag and drop interface so that posts can be moved around until the user is happy with the look of the scheduled posts. Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.

Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user generated content management, performance analytics, and integration with Linkin.bio to monetize posts.


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Later Software - Later engagement tracking
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Later Software - Later Instagram post scheduling
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Later Software - Later engagement tracking
Later Software - Later comment management
Later Software - Later Instagram post scheduling
Later Software - Later Instagram analytics

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Starting Price

US$0.00
month
US$9.99
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

17
8

Integrations

3
No integrations found

Ease of Use

4.4 (384)
4.4 (40)

Value for Money

4.3 (384)
3.8 (40)

Customer Service

4.3 (384)
4.1 (40)
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Reviews

Overall rating

4.4 /5
(384)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.3/5

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Showing 5 reviews of 384
Lawrence
Lawrence
Overall rating
  • Industry: Furniture
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great for social media management

Reviewed on 11/08/2022

I've used Later almost daily to schedule and manage my organization's social media presence. It is...

I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Pros

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

Cons

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

Alternatives Considered

Sprout Social , Semrush and Hootsuite

Reasons for Switching to Later

Amazing value for what it offers.
Darien
Darien
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Reviewed on 21/01/2020

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pros

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Cons

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Alternatives Considered

Buffer

Reasons for Switching to Later

Originally chose Later over Buffer for the features available and the easier user-interface
yas
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

would be great, if only it worked flawlessly

Reviewed on 13/04/2023

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more...

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

Pros

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

Cons

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

Monique
Overall rating
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The best scheduler for instagram and twitter posts

Reviewed on 5/08/2021

I have to batch create content. I work for a photographer and I do one post a day for him. Later...

I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator.

Pros

I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time.

Cons

sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails.

Haley
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great 3rd Party Scheduling App Option

Reviewed on 14/05/2022

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other...

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other competitors. I also have loved the option of posting automatically or manually and the app on a mobile device is easy to use.

Pros

I loved the suggested hashtag feature, saves so much time when posting to Instagram! It's also a very easy-to-use software for scheduling feed posts and stories.

Cons

The price for multiple accounts is what has moved me to Facebook Business Suite. With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts.

Showing 5 reviews of 384 Read all reviews

Later FAQs

Below are some frequently asked questions for Later.

Later offers the following pricing plans:

  • Starting from: US$0.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Later offers a free plan, which includes 10 posts per month per profile, 1 social profile per platform, including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and TikTok, and 1 User. Starter: $15/month (or $12.50/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $25/month (or $20.83/month when billed annually) for 3 users, 3 Social Sets, and 150 posts per month per social platform. Advanced: $40/month (or $33.33/month when billed annually) for 6 users, 6 Social Sets, and unlimited posts across all social platforms.

Later has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Later supports the following languages:

English

Later supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Later integrates with the following applications:

Instagram, Meta for Business, Twitter/X

Later offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

See all software categories found for Later.