Later

About Later
Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.
The visual Instagram planner within Later allows users to visualize their feed aesthetic and see how photos will look once published. The planner utilizes a drag and drop interface so that posts can be moved around until the user is happy with the look of the scheduled posts. Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.
Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user generated content management, performance analytics, and integration with Linkin.bio to monetize posts.
Images




Not sure about Later?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Crowdfire

HeyOrca

Iconosquare


Reviews
Already have Later?
Software buyers need your help! Product reviews help the rest of us make great decisions.

- Industry: Professional Training & Coaching
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Overall good program
Reviewed on 2/12/2021
Overall I would recommend later for most small/medium businesses as it is easy to use and most...
Overall I would recommend later for most small/medium businesses as it is easy to use and most functionalities needed are in place.
Pros
The content scheduler works great and is easy in use. It makes your social media marketing less time consuming. Later has most important social media accounts in house which is a big plus compared to some other competitors. Price is oke
Cons
Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect.

- Industry: Religious Institutions
- Company size: 2–10 Employees
- Used for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 6.0 /10
Well designed Social Media Management platform with a fatal flaw
Reviewed on 21/01/2020
Overall, Later was an incredible platform that offers some incredible features at a price point...
Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.
Pros
Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.
Cons
While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.
With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.
As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.
Alternatives Considered
BufferReasons for Switching to Later
Originally chose Later over Buffer for the features available and the easier user-interface
- Industry: Broadcast Media
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Later has helped my Instagram become more dynamic.
Reviewed on 6/04/2023
The linkin.bio feature has become indispensable for my clients. It has even helped me get new...
The linkin.bio feature has become indispensable for my clients. It has even helped me get new clients for and online magazine.
Pros
The feature that I like the most about Later is the linkin.bio, I use it everyday. One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients.
Cons
The "post block" dynamic for scheduling is very confusing.
- Industry: Hospitality
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Necessary Tool
Reviewed on 27/05/2022
Good piece of software that does it's job.
Good piece of software that does it's job.
Pros
The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing.
The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key.
Cons
Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal.
- Industry: Design
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
See Ya LATER, Competing Apps!
Reviewed on 27/09/2019
Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience...
Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community.
Pros
How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.
Cons
The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.
Later FAQs
Below are some frequently asked questions for Later.Q. What type of pricing plans does Later offer?
Later offers the following pricing plans:
- Starting from: US$0.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Later offers a free plan, which includes 10 posts per month per profile, 1 social profile per platform, including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and TikTok, and 1 User. Starter: $15/month (or $12.50/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $25/month (or $20.83/month when billed annually) for 3 users, 3 Social Sets, and 150 posts per month per social platform. Advanced: $40/month (or $33.33/month when billed annually) for 6 users, 6 Social Sets, and unlimited posts across all social platforms.
Q. Who are the typical users of Later?
Later has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Later support?
Later supports the following languages:
English
Q. Does Later support mobile devices?
Later supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Later integrate with?
Later integrates with the following applications:
Instagram, Meta for Business, Twitter/X
Q. What level of support does Later offer?
Later offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
Related categories
See all software categories found for Later.