--- description: Learn how AppsFlyer can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.co.nz/software/119911/appsflyer Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2) > AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.co.nz/directory/602/marketing-analytics/software) - [Mobile Analytics Software](https://www.getapp.co.nz/directory/1041/mobile-analytics/software) - [Marketing Attribution Software](https://www.getapp.co.nz/directory/1317/marketing-attribution/software) - [Click Fraud Software](https://www.getapp.co.nz/directory/1421/click-fraud/software) ## Alternatives 1. [CTM](https://www.getapp.co.nz/software/127363/calltrackingmetrics) — 4.7/5 (159 reviews) 2. [Marketo Engage](https://www.getapp.co.nz/software/990/marketo-lead-management) — 4.3/5 (716 reviews) 3. [Dreamdata](https://www.getapp.co.nz/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 4. [Adobe Analytics](https://www.getapp.co.nz/software/114094/adobe-analytics) — 4.5/5 (237 reviews) 5. [Jira](https://www.getapp.co.nz/software/9953/jira) — 4.4/5 (15483 reviews) ## Reviews ### "A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels" — 5.0/5 > **Suandi Pratama** | *26 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support. > > **Cons**: Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free. ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *5 January 2026* | Computer Games | Recommendation rating: 10.0/10 > > **Pros**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **Cons**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 February 2020* | Computer Software | Recommendation rating: 3.0/10 > > **Pros**: You cannot get the pricing model for this software > > **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Great and reliable attribution tool" — 4.0/5 > **Avner** | *19 May 2022* | Retail | Recommendation rating: 9.0/10 > > **Pros**: If you take the tools existing today, Appsflyer win in most of the parameters The tracking and integration level are good. Link creation and UX is easy to understand and work with. > > **Cons**: Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one. ----- ### "Most complete MMP solution in the app market" — 4.0/5 > **Rafael** | *3 August 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more. > > **Cons**: Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform. > > Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data