---
description: Learn how AppsFlyer can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: AppsFlyer Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer)

# AppsFlyer

Canonical: https://www.getapp.co.nz/software/119911/appsflyer

Page: 1 / 7\
Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2)

> AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
> 
> Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 138 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: AppsFlyer
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Other (Free version available) (Free Trial)
- **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more

## Features

- A/B Testing
- API
- Account Alerts
- Activity Dashboard
- Activity Monitoring
- Attribution Modeling
- Audience Targeting
- Campaign Analytics
- Campaign Tracking
- Channel Management
- Cohort Analysis
- Compliance Management
- Contextual Targeting
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Dashboard
- Data Import/Export
- Email Marketing

## Integrations (9 total)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software)

## Related Categories

- [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software)
- [Marketing Analytics Software](https://www.getapp.co.nz/directory/602/marketing-analytics/software)
- [Mobile Analytics Software](https://www.getapp.co.nz/directory/1041/mobile-analytics/software)
- [Marketing Attribution Software](https://www.getapp.co.nz/directory/1317/marketing-attribution/software)
- [Click Fraud Software](https://www.getapp.co.nz/directory/1421/click-fraud/software)

## Alternatives

1. [SlickText](https://www.getapp.co.nz/software/111837/slicktext-com) — 4.8/5 (268 reviews)
2. [Wati](https://www.getapp.co.nz/software/2068239/wati) — 4.6/5 (204 reviews)
3. [Emma by Marigold](https://www.getapp.co.nz/software/571/emma) — 4.2/5 (156 reviews)
4. [Xtremepush](https://www.getapp.co.nz/software/104257/xtremepush) — 4.5/5 (55 reviews)
5. [ClickSend](https://www.getapp.co.nz/software/2057523/clicksend) — 4.3/5 (93 reviews)

## Reviews

### "AppsFlyer review" — 5.0/5

> **Keri** | *14 September 2024* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place
> 
> **Cons**: There is literally nothing I don't like about this app

-----

### "Best MMP to work with" — 4.0/5

> **Verified Reviewer** | *5 August 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies
> 
> **Cons**: Sometimes they tends to reply late and not disclose the actual reason for not recording a data.
> 
> It is very accurate and realiable tool to use. Very user friendly. Less fraud chances

-----

### "Pricing Model extremely opaque" — 3.0/5

> **Alfonso** | *1 February 2020* | Computer Software | Recommendation rating: 3.0/10
> 
> **Pros**: You cannot get the pricing model for this software
> 
> **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
> 
> Very opaque and cannot do anything by yourself easily.

-----

### "Apps Flyer Marketing Model Reviews" — 4.0/5

> **Verified Reviewer** | *29 July 2024* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.
> 
> **Cons**: Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.
> 
> It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to use features.

-----

### "Top of the line MMP" — 5.0/5

> **Verified Reviewer** | *25 July 2024* | Publishing | Recommendation rating: 9.0/10
> 
> **Pros**: What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies.
> 
> **Cons**: What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.
> 
> My overall experience with AppsFlyer has been positive. The platform is intuitive and comprehensive, making it easy to track and analyze mobile app performance effectively.

-----

Page: 1 / 7\
Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2)

## Links

- [View on GetApp](https://www.getapp.co.nz/software/119911/appsflyer)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/119911/appsflyer> |
| de-AT | <https://www.getapp.at/software/119911/appsflyer> |
| en | <https://www.getapp.com/marketing-software/a/appsflyer/> |
| en-AE | <https://www.getapp.ae/software/119911/appsflyer> |
| en-AU | <https://www.getapp.com.au/software/119911/appsflyer> |
| en-CA | <https://www.getapp.ca/software/119911/appsflyer> |
| en-GB | <https://www.getapp.co.uk/software/119911/appsflyer> |
| en-IE | <https://www.getapp.ie/software/119911/appsflyer> |
| en-NZ | <https://www.getapp.co.nz/software/119911/appsflyer> |
| en-SG | <https://www.getapp.sg/software/119911/appsflyer> |
| en-ZA | <https://www.getapp.za.com/software/119911/appsflyer> |
| es | <https://www.getapp.es/software/119911/appsflyer> |
| es-CL | <https://www.getapp.cl/software/119911/appsflyer> |
| es-CO | <https://www.getapp.com.co/software/119911/appsflyer> |
| es-MX | <https://www.getapp.com.mx/software/119911/appsflyer> |
| fr | <https://www.getapp.fr/software/119911/appsflyer> |
| fr-BE | <https://fr.getapp.be/software/119911/appsflyer> |
| fr-CA | <https://fr.getapp.ca/software/119911/appsflyer> |
| nl | <https://www.getapp.nl/software/119911/appsflyer> |
| nl-BE | <https://www.getapp.be/software/119911/appsflyer> |
| pt | <https://www.getapp.com.br/software/119911/appsflyer> |
| pt-PT | <https://www.getapp.pt/software/119911/appsflyer> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp New Zealand has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.co.nz","url":"https://www.getapp.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.co.nz/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"AppsFlyer","description":"AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. \n\nThe application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country. \n\nAppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/83459fce-983d-4223-8268-5154cfe15178.png","url":"https://www.getapp.co.nz/software/119911/appsflyer","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/119911/appsflyer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":138,"ratingValue":4.5},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.getapp.co.nz/software/119911/appsflyer#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Mobile Marketing Software","position":2,"item":"/directory/309/mobile-marketing/software","@type":"ListItem"},{"name":"AppsFlyer","position":3,"item":"/software/119911/appsflyer","@type":"ListItem"}]}]}
</script>
