--- description: Learn how AppsFlyer can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.co.nz/software/119911/appsflyer Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2) > AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.co.nz/directory/602/marketing-analytics/software) - [Mobile Analytics Software](https://www.getapp.co.nz/directory/1041/mobile-analytics/software) - [Marketing Attribution Software](https://www.getapp.co.nz/directory/1317/marketing-attribution/software) - [Click Fraud Software](https://www.getapp.co.nz/directory/1421/click-fraud/software) ## Alternatives 1. [CTM](https://www.getapp.co.nz/software/127363/calltrackingmetrics) — 4.7/5 (158 reviews) 2. [Dreamdata](https://www.getapp.co.nz/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 3. [Marketo Engage](https://www.getapp.co.nz/software/990/marketo-lead-management) — 4.3/5 (710 reviews) 4. [Adobe Analytics](https://www.getapp.co.nz/software/114094/adobe-analytics) — 4.5/5 (237 reviews) 5. [Looker](https://www.getapp.co.nz/software/91545/looker) — 4.5/5 (282 reviews) ## Reviews ### "AppsFlyer review" — 5.0/5 > **Keri** | *14 September 2024* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place > > **Cons**: There is literally nothing I don't like about this app ----- ### "Appsflyer never fails to amaze me\!" — 5.0/5 > **Dwight** | *1 August 2024* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher > > **Cons**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. > > I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 February 2020* | Computer Software | Recommendation rating: 3.0/10 > > **Pros**: You cannot get the pricing model for this software > > **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "AppsFlyer is a great app tracker solution" — 5.0/5 > **Amanda** | *2 August 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines. In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition. > > **Cons**: AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules. In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence. > > Overall, I really like the tool and it is without any doubt my favorite among the options available. In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it. We also have ongoing support from the account management team, so all our questions and needs are covered. ----- ### "Must have tool for advertising enthusiasts" — 5.0/5 > **Rajat** | *29 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. > > **Cons**: Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. > > Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data