--- description: Learn how AppsFlyer can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.co.nz/software/119911/appsflyer Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2) > AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.07 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Contact AppsFlyer for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.getapp.co.nz/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.co.nz/directory/602/marketing-analytics/software) - [Mobile Analytics Software](https://www.getapp.co.nz/directory/1041/mobile-analytics/software) - [Marketing Attribution Software](https://www.getapp.co.nz/directory/1317/marketing-attribution/software) - [Click Fraud Software](https://www.getapp.co.nz/directory/1421/click-fraud/software) ## Alternatives 1. [CTM](https://www.getapp.co.nz/software/127363/calltrackingmetrics) — 4.6/5 (150 reviews) 2. [Marketo Engage](https://www.getapp.co.nz/software/990/marketo-lead-management) — 4.3/5 (709 reviews) 3. [Dreamdata](https://www.getapp.co.nz/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 4. [Looker](https://www.getapp.co.nz/software/91545/looker) — 4.5/5 (282 reviews) 5. [Adobe Analytics](https://www.getapp.co.nz/software/114094/adobe-analytics) — 4.5/5 (236 reviews) ## Reviews ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *5 April 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Cons**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Must have tool for advertising enthusiasts" — 5.0/5 > **Rajat** | *29 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. > > **Cons**: Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. > > Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 February 2020* | Computer Software | Recommendation rating: 3.0/10 > > **Pros**: You cannot get the pricing model for this software > > **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Performance metrix review of Appsflyer" — 5.0/5 > **Akash** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. > > **Cons**: There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. > > If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. ----- ### "Appsflyer never fails to amaze me\!" — 5.0/5 > **Dwight** | *1 August 2024* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher > > **Cons**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. > > I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.co.nz/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data