Improvado

Marketing data aggregation tool

4.4 /5 (15 reviews) Write a Review!

Improvado Overview

What is Improvado?

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.

Improvado Overview

Pricing

Starting from
US$1,000.00/month

Pricing options

Free Trial
Subscription
Value for money

Contact Improvado for a custom price quote.


Improvado Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Screenshots

Improvado screenshot:
Improvado screenshot: Improvado screenshot: Improvado screenshot: Improvado screenshot: Improvado screenshot: Improvado screenshot:

Improvado Reviews

Improvado Reviews

Overall rating
4.4
/
5
Excellent
9

Very good
5

Average
0

Poor
0

Terrible
1

Value for Money
4.4
Features
4.2
Ease of Use
4.3
Customer Support
4.7
93% recommended this app
Terry W.

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We...


Stephen M.

Easy To Pick Up

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.


Laurie R.

Tried to Get Info But Rep Did Not Call as Scheduled

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.


Scott H.

Great Time Saving Client Pleasing Partner

The entire team from start to finish has been great to work with and they address problems quickly and effectively.


Brian C.

With Improvado we save huge amounts of people time and have standardized our reporting

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.


Terry W.

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Used Daily for 2+ years
Reviewed on 13/03/2018
Review Source: Capterra

Pros

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Stephen M.
Industry: Marketing & Advertising
Company size: 201-500 Employees

Easy To Pick Up

Used Daily for 6-12 months
Reviewed on 7/04/2020
Review Source: Capterra

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.
One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Laurie R.
Industry: Health, Wellness & Fitness
Company size: 2-10 Employees

Tried to Get Info But Rep Did Not Call as Scheduled

Used Other for Free Trial
Reviewed on 28/11/2019
Review Source: Capterra

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Scott H.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Great Time Saving Client Pleasing Partner

Used Daily for 1+ year
Reviewed on 29/03/2019
Review Source: Capterra

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Brian C.
Industry: Marketing & Advertising
Company size: 13-50 Employees

With Improvado we save huge amounts of people time and have standardized our reporting

Used Weekly for 2+ years
Reviewed on 7/03/2019
Review Source: Capterra

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9.1/10
Based on 15 user ratings
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Improvado Pricing

Improvado Pricing

Starting from
US$1,000.00/month
Free Trial
Subscription
Value for money

Contact Improvado for a custom price quote.

Contact Improvado for a custom price quote.

Value for Money
4.4/5
Based on 15 user ratings
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Improvado Features

Improvado Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.2/5
Based on 15 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Improvado

Additional information for Improvado

Key features of Improvado

  • API
  • Ad channels report
  • Attribution modeling
  • Attribution models
  • Automated marketing data pipeline
  • Automatic performance metric calculation
  • Client portal
  • Cross-channel alerts
  • Cross-channel attribution
  • Cross-channel metric comparisons
  • Custom dashboard
  • Customer journey mapping
  • Customizable branding
  • Data mapping
  • Data transformation
  • Data visualization
  • ETL - Extract / Transfer / Load
  • Multi-touch attribution
  • ROI tracking
  • Reporting & statistics
  • Website analytics

Benefits

  • Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Improvado FAQs

    Improvado FAQs

    Below are some frequently asked questions for Improvado.

    Q. What type of pricing plans does Improvado offer?

    Improvado offers the following pricing plans:

    Starting from: US$1,000.00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Improvado for a custom price quote.

    Q. What are the main features of Improvado?

    Improvado offers the following features:

    • API
    • Ad channels report
    • Attribution modeling
    • Attribution models
    • Automated marketing data pipeline
    • Automatic performance metric calculation
    • Client portal
    • Cross-channel alerts
    • Cross-channel attribution
    • Cross-channel metric comparisons
    • Custom dashboard
    • Customer journey mapping
    • Customizable branding
    • Data mapping
    • Data transformation
    • Data visualization
    • ETL - Extract / Transfer / Load
    • Multi-touch attribution
    • ROI tracking
    • Reporting & statistics
    • Website analytics

    Q. Who are the typical users of Improvado?

    Improvado has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Improvado support?

    Improvado supports the following languages:

    English

    Q. What type of pricing plans does Improvado offer?

    Improvado has the following pricing plans:

    Subscription

    Q. Does Improvado support mobile devices?

    We do not have any information about what devices Improvado supports

    Q. What other apps does Improvado integrate with?

    Improvado integrates with the following applications:

    AdRoll, Authoritas, Criteo, HubSpot Marketing, Mailchimp, Marketo, Salesforce Sales Cloud, Shopify, Tableau, Twitter

    Q. What level of support does Improvado offer?

    Improvado offers the following support options:

    Phone Support, Online Support, Knowledge Base, FAQs, Video Tutorials