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description: Learn how Kit can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Kit Reviews, Pricing & Ratings | GetApp NZ 2026
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Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Kit](/software/106143/convertkit)

# Kit

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> Kit, formerly ConvertKit, is a marketing \&amp; lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more
> 
> Verdict: Rated **4.6/5** by 239 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Kit

 Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.&#10;&#10; Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.&#10;&#10; Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.&#10;&#10; Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.&#10;&#10; Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 239 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: ConvertKit
- **Location**: Boise, US
- **Founded**: 2013

## Commercial Context

- **Starting Price**: US$29.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Pricing is based on the number of email subscribers.&#10;&#10;Some example pricing tiers:&#10;- Up to 1000 subscribers: $29 per month&#10;- Up to 5000 subscribers: $79 per month&#10;- Up to 10000 subscribers: $119 per month&#10;- Up to 25000 subscribers: $199 per month&#10;- Up to 55000 subscribers: $379 per month&#10;- Up to 105000 subscribers: $679 per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- A/B Testing
- API
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Campaign Management
- Click Tracking
- Contact Management
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customizable Fields
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Marketing
- Email Sequences
- Email Templates

## Integrations (18 total)

- Acuity Scheduling
- Gravity Forms
- Leadpages
- MailMunch
- MemberMouse
- OptimizePress
- RainMaker
- Shopify
- Sumo
- Teachable
- Thinkific
- Unbounce
- Wistia
- WooCommerce
- WordPress

... and 3 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.getapp.co.nz/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.co.nz/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.co.nz/directory/308/marketing-automation/software)
- [Email Management Software](https://www.getapp.co.nz/directory/306/email-management/software)

## Alternatives

1. [Constant Contact](https://www.getapp.co.nz/software/90578/constant-contact) — 4.3/5 (2912 reviews)
2. [Brevo](https://www.getapp.co.nz/software/91466/brevo) — 4.6/5 (3408 reviews)
3. [Gmail](https://www.getapp.co.nz/software/91602/gmail) — 4.8/5 (13327 reviews)
4. [Mailchimp](https://www.getapp.co.nz/software/8268/mailchimp) — 4.5/5 (17572 reviews)
5. [MailerLite](https://www.getapp.co.nz/software/10156/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Convert to ConvertKIt" — 5.0/5

> **Laura** | *3 April 2022* | Professional Training & Coaching | Recommendation rating: 10.0/10
> 
> **Pros**: I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem\!\!\! The response time is very quick, often in a few hours - I think this is super responsive.&#10;&#10;Also, when you change to ConvertKit from another platform they migrate all your contacts with tags\! So you don't have to be super tech proficient and concentrate on the content of your message, not the tech behind your message\!&#10;&#10;I changed platforms because I wanted to create a 30-day email series that was evergreen, meaning any time someone signs up, they start at the beginning of the series. My old platform could not do this without a substantial cost upgrade. I had this up and running the day after my contacts were transferred\!
> 
> **Cons**: I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.
> 
> I'm a convert\! And, I recommend it to everyone who wants to grow a list.

-----

### "Best UX and easiest to use EMS" — 5.0/5

> **Dustin** | *9 September 2022* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.
> 
> **Cons**: What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.
> 
> Overall, the product is solid, reliable, and support is friendly and responsive.

-----

### "Lots of quirks, customer service is awful" — 3.0/5

> **Amy** | *4 February 2021* | E-Learning | Recommendation rating: 0.0/10
> 
> **Pros**: I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.
> 
> **Cons**: The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.&#10;&#10;If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.&#10;&#10;I also don't like that there's very little you can do to customize emails. You really can't design them in any way.
> 
> Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. &#10;&#10;Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. &#10;&#10;I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

-----

### "Best Email Marketing Software" — 5.0/5

> **Amber Rose** | *30 November 2020* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: My favorite feature of ConvertKit is how thorough everything is.  For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful.  The metrics feature is amazing - you always know if your emails were received well from your subscribers.  I love the ability to have a series, to test your headlines, and to understand the analytics.  The BEST feature is the tagging feature.  You can have multiple businesses, lists, and passions but still use ONE product.  Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them.  &#10;&#10;I have used Aweber and Mailchimp - ConvertKit is best.
> 
> **Cons**: Sometimes the software can have a learning curve.  There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging .  There is a lot to remember.  Yes, they have templates and guides and support, but it's still a bit to learn.
> 
> ConvertKit has been the best email marketing software I've used.  Even though there are free products, start with ConvertKit.  You'll make the switch eventually so just start here.

-----

### "I have two ConvertKit accounts, because they work so well\!" — 4.0/5

> **Marie** | *27 September 2020* | Writing & Editing | Recommendation rating: 8.0/10
> 
> **Pros**: I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are\! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft.
> 
> **Cons**: A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out.
> 
> Most likely, I'll stick with ConvertKit for the long haul. They've got enough features to cover my basic needs - considering it's only myself and maybe a VA here and there, even if I had more bells and whistles, it's likely I wouldn't have the bandwidth to take advantage of them. So, ConvertKit has fit my needs perfectly and their customer service is exceptional\!

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## Links

- [View on GetApp](https://www.getapp.co.nz/software/106143/convertkit)

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| en | <https://www.getapp.com/marketing-software/a/convertkit/> |
| en-AE | <https://www.getapp.ae/software/106143/convertkit> |
| en-AU | <https://www.getapp.com.au/software/106143/convertkit> |
| en-CA | <https://www.getapp.ca/software/106143/convertkit> |
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| en-IE | <https://www.getapp.ie/software/106143/convertkit> |
| en-NZ | <https://www.getapp.co.nz/software/106143/convertkit> |
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| fr-BE | <https://fr.getapp.be/software/106143/convertkit> |
| fr-CA | <https://fr.getapp.ca/software/106143/convertkit> |
| nl | <https://www.getapp.nl/software/106143/convertkit> |
| nl-BE | <https://www.getapp.be/software/106143/convertkit> |
| pt | <https://www.getapp.com.br/software/106143/convertkit> |
| pt-PT | <https://www.getapp.pt/software/106143/convertkit> |

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