About Klaviyo
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.
With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.
Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.
Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
Pricing starting from:
US$20.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Klaviyo
Key benefits of Klaviyo
Business size
Deployment
- Cloud-based
- On-premise
Markets
United States
Supported Languages
English
Pricing starting from:
US$20.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Klaviyo
Images
Features
Total features of Klaviyo: 64
Alternatives
Mailchimp
Sendinblue
Omnisend
Constant Contact
Reviews
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- Industry: Food & Beverages
- Company size: 501-1,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One of the best bangs for the buck
Reviewed on 28/07/2022
I love it and plan to keep on using it
I love it and plan to keep on using it
Pros
Automation and target the right buyers with the right message and it is also a great CRM as well!
Cons
Can get costly and managing flows does require more attention
- Industry: Apparel & Fashion
- Company size: 2-10 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Klavyio could be better
Reviewed on 30/06/2022
It is true that Klaviyo has been the leading email marketing software for some time now. However,...
It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.
Pros
Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.
Cons
Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.
Alternatives Considered
OmnisendReasons for Choosing Klaviyo
Mailchimp was dumped by Shopify at the moment.Switched From
Mailchimp- Industry: Health, Wellness & Fitness
- Company size: 11-50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Good tool, good with Shopify
Reviewed on 12/07/2022
Good system overall, very friendly and easy to use
Good system overall, very friendly and easy to use
Pros
Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns
Easy to build templates with the drag and drop feature if you are not familiar with HTML
Cons
if you have more than one store, you need to have a separate account
They are not so cheap
- Industry: Retail
- Company size: 2-10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Well worth the money
Reviewed on 9/05/2022
Despite the cons I laid out above, if you do have decent traffic and a good list size, you're...
Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.
Pros
Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.
Cons
Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
One of the best options for E-Commerce brands
Reviewed on 23/06/2022
Pros
Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.
Cons
Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.
Klaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Meta for Business, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk, Zoho CRM
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, Chat
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