Swydo

Swydo

AdWords and PPC monitoring, analytics, and reporting tool

4.3/5 (7 reviews)

Swydo Overview

What is Swydo?

Swydo is a web-based platform for marketers which offers tools for campaign monitoring, PPC and analytics reporting, collaboration, task management, and more. Swydo integrates with Google AdWords, Bing Ads, Facebook Ads and Facebook Graph, Pingdom, Google Analytics, Google Webmaster Tools, and more. Users can set up reports in Swydo to be sent automatically to their clients, at custom intervals or on a daily, weekly, or monthly basis. Report date ranges can be specified, KPIs and widgets added, and the report layout, fonts, and colors customized. Customizable email templates allow users to add company logos and personalized signatures to report deliveries, and Swydo provides a delivery overview, enabling users to see if scheduled reports have been delivered successfully. With Swydo’s Dynamic Report Templates, all reports dependent on a template can be automatically updated when the template is changed, with users able to control which widgets are updated. Unlimited accounts can be integrated with Swydo, allowing users to monitor and report on unlimited campaigns and ad groups. Swydo continuously monitors all campaigns, and notifies users of various issues including reduced click-through rate (CTR), costs increases, and PageSpeed drops, with users able to define the limits outside of which alerts are generated. Color-coded KPI indicators alert users to the severity of the change, enabling users to prioritize the most urgent issues.

Swydo Overview

Pricing

Starting from
US$75.00/month

Pricing options

Free Trial
Subscription
Value for money

14-day free trial, no credit card required.

Professional: $75 per month or $768 per year - 3 users, 20 clients.

Boutique: $145 per month or $1488 per year - 5 users, 40 clients.

Loft: $360 per month or $3672 per year - 20 users, 100 clients.


Swydo Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
Danish, Dutch, English, Finnish, German and 5 others, Italian, Polish, Portuguese, Spanish, Swedish

Screenshots

Swydo screenshot: Swydo continuously monitors KPIs for all campaigns and alerts users to any issues
Swydo screenshot: Swydo continuously monitors KPIs for all campaigns and alerts users to any issues Swydo screenshot: Users can create reports for their clients in Swydo Swydo screenshot: Swydo allows users to select which KPIs from each integrated account should be included in reports Swydo screenshot: Users can also select which of Swydo's widgets to include Swydo screenshot: Swydo can be used to visualize visitors for multiple traffic sources, site visitors by keyword, and more Swydo screenshot: Users can choose whether or not to display individual metrics in Swydo Swydo screenshot: Swydo enables users to schedule reports to be sent to clients at user-defined intervals Swydo screenshot: Users can also manage their projects and tasks in Swydo

Swydo Reviews

Swydo Reviews

Overall rating
4.3
/
5 7 reviews
Excellent
3

Very good
3

Average
1

Poor
0

Terrible
0

Value for Money
3.8
Features
3.9
Ease of Use
4.4
Customer Support
3.3
86% recommended this app
Carlos O.

Time saving tool that also makes us look good!

It has been a huge time saver for our agency, the reports look great and they are often offering new features and functionality.


Dennis U.

Swydo Makes Marketing Reports Easier than Ever!

As a business, Swydo really completes our most important job: showing results. The reports we generate are well-designed, easy to understand and show the client exactly what they need to see how their marketing efforts are doing.


Jack W.

Easy to use to report SEO results to clients but lacks flexibility

It makes it really easy to report data to clients on a regular basis, easing the stress of using multiple tools to create a report, and provides the reports in a nice format.


Maria Q.

Good and complete Report Tool

I like it very much; it has helped me and my team be more efficient regarding the reports. Once you have the templates, doing a report doesn't take more than an hour. It´s really helpful.


Michel G.

Good basic tool

Great tool for a basic report on SEM and Analytics.


Carlos O.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Time saving tool that also makes us look good!

Used Daily for 2+ years
Reviewed on 26/06/2019
Review Source: Capterra

It has been a huge time saver for our agency, the reports look great and they are often offering new features and functionality.

Pros

I like the prebuilt reports as they make it easy to customize as opposed to having to create a report from scratch every time for each client. They have pre-built reports for SEO, Google Ads, Facebook Ads and many more.

All of them look great in terms of formatting and they are updated often as new metrics become available.

Cons

Occasionally some of the widgets break or fail to pull data via API, but I have always had a quick response from their customer service.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Dennis U.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Swydo Makes Marketing Reports Easier than Ever!

Used Daily for 1+ year
Reviewed on 21/11/2019
Review Source: Capterra

As a business, Swydo really completes our most important job: showing results. The reports we generate are well-designed, easy to understand and show the client exactly what they need to see how their marketing efforts are doing.

Pros

When setting up marketing for our clients, we use a very large range of products / tools. Google Analytics, Google Ads, Facebook, Linked In, etc. etc. Having the ability to create a single report dashboard with key KPIs from all of those tools is what makes Swydo better than any other reporting software available today.

Cons

The software does a tremendous job, but a slightly higher level of customization (such as adjusting the range on X / Y line charts) would really top it off. Otherwise, it's perfect for our needs.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Jack W.
Industry: Computer Software
Company size: 13-50 Employees

Easy to use to report SEO results to clients but lacks flexibility

Used Monthly for 1+ year
Reviewed on 11/07/2018
Review Source: Capterra

It makes it really easy to report data to clients on a regular basis, easing the stress of using multiple tools to create a report, and provides the reports in a nice format.

Pros

Swydo is really useful for quickly generating a set of reports for multiple clients to show them the results of their digital marketing; for example, SEO and PPC. It has a large number of integrations with a whole range of third-party services, allowing us to show almost all stats in one consistent format to the client.

Cons

The tool lacks flexibility. The widgets they provide are very fixed. As an example, a 0.1% decrease in a stat from the previous period would show a red arrow, which makes the client think it is down massively, as it doesn't show a comparative number, when in actual fact it could be down by only 1.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Maria Q.
Industry: Marketing & Advertising
Company size: 13-50 Employees

Good and complete Report Tool

Used Monthly for 1+ year
Reviewed on 28/09/2019
Review Source: Capterra

I like it very much; it has helped me and my team be more efficient regarding the reports. Once you have the templates, doing a report doesn't take more than an hour. It´s really helpful.

Pros

It allows me to show the analytics of different platforms and personalize the reports according to each client needs. With Swydo, I can give complete reports with all the data fo differents assets of a campaign (Ads, Email Marketing, Landing Pages, etc.) without having to search the data in each platform as it shows me everything inside SWYDO.

Cons

It doesn´t have integration for organic social media effort.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Michel G.
Industry: Internet
Company size: 13-50 Employees

Good basic tool

Used Monthly for 1+ year
Reviewed on 15/10/2018
Review Source: Capterra

Great tool for a basic report on SEM and Analytics.

Pros

Swydo is fairly simple and adds integrations as time goes on. I find the simple integration of Google Analytics and AdWords is exactly what most of my clients needed and they were satisfied with a simplistic design.

Cons

The design is impossible to change; the fonts under the widgets are analog and inconsistent with my formatting. Many clients asked for alternatives.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
7.6/10
Based on 7 user ratings
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Swydo Pricing

Swydo Pricing

Starting from
US$75.00/month
Free Trial
Subscription
Value for money

14-day free trial, no credit card required.

Professional: $75 per month or $768 per year - 3 users, 20 clients.

Boutique: $145 per month or $1488 per year - 5 users, 40 clients.

Loft: $360 per month or $3672 per year - 20 users, 100 clients.

14-day free trial, no credit card required.

Professional: $75 per month or $768 per year - 3 users, 20 clients.

Boutique: $145 per month or $1488 per year - 5 users, 40 clients.

Loft: $360 per month or $3672 per year - 20 users, 100 clients.

Value for Money
3.8/5
Based on 7 user ratings
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Swydo Features

Swydo Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
3.9/5
Based on 7 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Swydo

Additional information for Swydo

Key features of Swydo

  • AdWords integration
  • Analytics reporting
  • Automatic alerts
  • Calendar integration
  • Customizable branding
  • Dashboard creation
  • Email templates
  • Google Analytics integration
  • Graphs and charts
  • KPI indicators
  • KPI monitoring
  • Multi-language reporting
  • Online marketing reports
  • PPC reporting
  • Project templates
  • Recurring tasks
  • Report send logs
  • Scheduled reporting
  • Time tracking
  • Unlimited integrations
  • Unlimited projects
  • Unlimited reports

Benefits

  • Scheduled reports can be set up to send daily, weekly, monthly, or at custom intervals, delivered by customizable emails with personal signatures and company logos.

  • Delivery reports alert users to the status of scheduled reports, including any which could not be delivered.

  • Dynamic Report Templates (DRTs) allow changes made by users to a report template to be updated on reports created from that template, in real time.

  • Users can create report templates and brand reports with custom layouts, fonts, and colors.

  • KPI alert indicators notify users when metrics fall outside of predefined limits.

  • Swydo FAQs

    Swydo FAQs

    Below are some frequently asked questions for Swydo.

    Q. What type of pricing plans does Swydo offer?

    Swydo offers the following pricing plans:

    Starting from: US$75.00/month

    Pricing model: Subscription

    Free Trial: Available

    14-day free trial, no credit card required. Professional: $75 per month or $768 per year - 3 users, 20 clients. Boutique: $145 per month or $1488 per year - 5 users, 40 clients. Loft: $360 per month or $3672 per year - 20 users, 100 clients.

    Q. What are the main features of Swydo?

    Swydo offers the following features:

    • AdWords integration
    • Analytics reporting
    • Automatic alerts
    • Calendar integration
    • Customizable branding
    • Dashboard creation
    • Email templates
    • Google Analytics integration
    • Graphs and charts
    • KPI indicators
    • KPI monitoring
    • Multi-language reporting
    • Online marketing reports
    • PPC reporting
    • Project templates
    • Recurring tasks
    • Report send logs
    • Scheduled reporting
    • Time tracking
    • Unlimited integrations
    • Unlimited projects
    • Unlimited reports

    Q. Who are the typical users of Swydo?

    Swydo has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Swydo support?

    Swydo supports the following languages:

    Danish, Dutch, English, Finnish, German, Italian, Polish, Portuguese, Spanish, Swedish

    Q. What type of pricing plans does Swydo offer?

    Swydo has the following pricing plans:

    Subscription

    Q. Does Swydo support mobile devices?

    We do not have any information about what devices Swydo supports

    Q. What other apps does Swydo integrate with?

    Swydo integrates with the following applications:

    Google AdWords, Google Analytics, Google Drive, Instagram, LinkedIn, Pingdom

    Q. What level of support does Swydo offer?

    Swydo offers the following support options:

    Knowledge Base, Online Support, Phone Support