---
description: Learn how Unless can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Unless Reviews, Pricing & Ratings | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Customer Success Software](/directory/959/customer-success/software) > [Unless](/software/104001/unless)

# Unless

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> Unless is the AI Customer Agent for regulated European businesses. One agent runs the entire customer journey, acquisition, retention, expansion, and support, on EU-hosted models with a per-decision audit trail built in.
> 
> Verdict: Rated **4.7/5** by 50 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Unless

Resolve customer queries around the clock across your website, product, and helpdesk with UNLESS's single Customer Agent.&#10;&#10;Catch churn risk and upsell opportunities as they happen inside your product with Unless's Living Memory, which flags at-risk or upsell-ready accounts automatically.&#10;&#10;Keep your knowledge base accurate without manual upkeep, thanks to Unless's Living Knowledge, which rewrites and reorganizes itself from every source you connect.&#10;&#10;Test every answer against real questions before customers see them with Unless's Quality reports, so you launch with a measured accuracy score instead of a guess.&#10;&#10;Track deflection, resolution rate, and return on investment in one place with Unless's Business impact dashboard, giving finance and support teams the same numbers.&#10;&#10;Add the agent to any website, checkout, or dashboard with Unless's drop-in, no-code components, without an engineering sprint.&#10;&#10;Keep personal data out of the AI's view with Unless's Privacy Vault, which tokenizes sensitive information before it reaches any model.&#10;&#10;Meet GDPR, EU AI Act, and DORA requirements with Unless's per-decision audit trail, logged automatically for every AI interaction.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 50 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Unless
- **Location**: Amsterdam, Netherlands
- **Founded**: 2016

## Commercial Context

- **Starting Price**: €0.99
- **Pricing model**: Usage Based
- **Pricing Details**: Predictable budget. Pay per outcome. You choose.&#10;One metric across both plans: outcomes. An outcome is a resolution or a clean hand-off to a human. You only pay for outcomes you would have wanted a person to deliver.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, European Portuguese, Finnish, French, German, Greek, Hungarian, Icelandic, Irish, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Turkish, Ukrainian
- **Available Countries**: Albania, Andorra, Argentina, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France and 40 more

## Features

- AI Copilot
- API
- Activity Dashboard
- Chat/Messaging
- Chatbot
- Client Portal
- Collaboration Tools
- Conversation Intelligence
- Customer Communication
- Customer Engagement
- Customer History
- Customer Portal
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Dashboard
- Generative AI
- Interaction Tracking
- Key Performance Indicators

## Integrations (97 total)

- Accelo
- Affinity
- Affinity
- Amplitude
- Asana
- Attio
- Azure Blob Storage
- Azure DevOps
- Azure DevOps Server
- BookStack
- Box
- Buildium
- Canva
- CircleBack
- ClickHelp

... and 82 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Success Software](https://www.getapp.co.nz/directory/959/customer-success/software)

## Related Categories

- [Customer Success Software](https://www.getapp.co.nz/directory/959/customer-success/software)
- [Customer Service Software](https://www.getapp.co.nz/directory/231/customer-service/software)
- [Customer Support Software](https://www.getapp.co.nz/directory/562/customer-support/software)

## Alternatives

1. [Zendesk Suite](https://www.getapp.co.nz/software/9448/zendesk) — 4.4/5 (4086 reviews)
2. [LiveAgent](https://www.getapp.co.nz/software/91301/liveagent) — 4.7/5 (1787 reviews)
3. [Skalin](https://www.getapp.co.nz/software/2051814/skalin) — 4.9/5 (55 reviews)
4. [Custify](https://www.getapp.co.nz/software/128095/custify) — 4.9/5 (122 reviews)
5. [Zoho Desk](https://www.getapp.co.nz/software/10036/zoho-desk) — 4.5/5 (2213 reviews)

## Reviews

### "Innovative product for meaningful results" — 5.0/5

> **Marcell** | *19 May 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The digtal landscape is changing frequently making things tougher to compete, Unless allows you to get very granular and customize your messaging for different users. Its really neat stuff
> 
> **Cons**: Would love to see more training on some of the unique features unless has because it is very feature rich.

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### "Improve Your Conversion Rate Through Personalization Such As Dynamic Keyword Insertion" — 5.0/5

> **Mike** | *1 November 2018* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Having more granular visitor targeting techniques has become increasingly important. Unless allows you to segment your audience and show different messages to different segments. You can also split test and track the results of each one of your personalizations.&#10;&#10;Some people say that there is a little bit of a learning curve. I look at it this way:&#10;&#10;\* using Unless teaches you some mandatory skills - how to identify your audiences and how to segment them&#10;\* you don't have to use everything at once. You can start with a simple personalization such as dynamic keyword insertion for PPC ads (that is what I did) and keep on building as time passes&#10;\* support is helpful and friendly. This is an absolute must for any type of software that you are serious about. Without good support, you are dead in the water after the very first bump in the road.
> 
> **Cons**: Well, I would've liked to have discovered it sooner ;)
> 
> Unless helps me with CRO, personalisation \&amp; running split tests on my landing pages.

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### "Unless is becoming a powerhouse" — 4.0/5

> **Oliver** | *20 December 2018* | Financial Services | Recommendation rating: 7.0/10
> 
> **Pros**: Ability to personalise a website based on defined audiences and user behaviour, as well as 1 to 1 personalisation. And all this at a great price.
> 
> **Cons**: Not so much the software as the whole personalisation premise, how to beat utilise it to increase conversions and improve UX?
> 
> The support team are fantastic and the company is very forward thinking with a can-do attitude.

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### "Easy to learn, flexible to use in different use cases." — 5.0/5

> **Verified Reviewer** | *13 December 2018* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Unless is great for improving the landing page experience. Instead of creating dozens (if not hundreds) of pages for a marketing campaign, you just set up one and use Unless to dynamically mirror each ad's content on the landing page. That saves a lot of time creating and maintaining landing pages.
> 
> **Cons**: You can't install the Unless script using Google Tag Manager. For some, that's an issue since it means you have to wait for developers to put the script in. That takes time and requires some coordination. Except that you have a WordPress website, then you can use their plugin.
> 
> Like with any Conversion Rate Optimization (CRO) tool, there's a learning curve but if you stick with it, you'll see some good results in short amount of time. To get started, I can recommend the add-ons feature — it's like OptinMonster's Onsite Retargeting but more flexible due to the amount of targeting options.

-----

### "Unless helps with A/B testing." — 5.0/5

> **Verified Reviewer** | *23 April 2021* | E-Learning | Recommendation rating: 8.0/10
> 
> **Pros**: The amount of features is mind boggling. Every feature you could thing for CRO is included and the software has come a long way since day 1. Can set up as many tests as you want with very filtered criteria as well.
> 
> **Cons**: A bit of a learning curve of how to get started for those new to it.
> 
> Used for CRO and A/B testing. Like the dashboard and ease once it's implemented properly.

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## Links

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| en | <https://www.getapp.com/website-ecommerce-software/a/unless/> |
| en-AE | <https://www.getapp.ae/software/104001/unless> |
| en-AU | <https://www.getapp.com.au/software/104001/unless> |
| en-CA | <https://www.getapp.ca/software/104001/unless> |
| en-GB | <https://www.getapp.co.uk/software/104001/unless> |
| en-IE | <https://www.getapp.ie/software/104001/unless> |
| en-NZ | <https://www.getapp.co.nz/software/104001/unless> |
| en-SG | <https://www.getapp.sg/software/104001/unless> |
| en-ZA | <https://www.getapp.za.com/software/104001/unless> |
| es | <https://www.getapp.es/software/104001/unless> |
| es-CL | <https://www.getapp.cl/software/104001/unless> |
| es-CO | <https://www.getapp.com.co/software/104001/unless> |
| es-MX | <https://www.getapp.com.mx/software/104001/unless> |
| fr | <https://www.getapp.fr/software/104001/unless> |
| fr-BE | <https://fr.getapp.be/software/104001/unless> |
| fr-CA | <https://fr.getapp.ca/software/104001/unless> |
| nl | <https://www.getapp.nl/software/104001/unless> |
| nl-BE | <https://www.getapp.be/software/104001/unless> |

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