Sumo

A free suite of tools for growing traffic on any website

4.1 /5 (54 reviews) Write a Review!

Sumo Overview

What is Sumo?

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Grow your daily email signups with List Builder’s mobile optimized pop-ups and single-click integration with leading email-marketing services. Heat Maps offers illustrated, real-time feedback on where website visitors are clicking, while Share connects to over 16 social services to help spread the word on great content. Subsequent apps such as Discover raises traffic freely via sister Sumo sites, while Contact Form, Google Analytics and Image Sharer solutions can also be added.

Already trusted by several commercial sites, Sumo promises to keep integration and deployment hassle-free. Installation is made easy across HTML, Wordpress.org, Shopify, Squarespace, Tumblr, Blogger/Blogspot, Weebly and more, while a one-click, drag and drop approach ensures app tools are simple to use.

Sumo Overview

Pricing

Starting from
US$10.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Free: FREE
Starter: $10/month
Pro: $100/month


Sumo Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 others, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Taiwanese, Thai

Screenshots

Sumo screenshot: Sumo daily stats view
Sumo screenshot: Sumo daily stats view Sumo screenshot: Sumo shot 2 Sumo screenshot: Sumo shot 3 Sumo screenshot: Sumo shot 4

Sumo Reviews

Sumo Reviews

Overall rating
4.1
/
5
Excellent
26

Very good
17

Average
6

Poor
2

Terrible
3

Value for Money
4
Features
4.2
Ease of Use
4.2
Customer Support
3.8
80% recommended this app
Jake the film G.

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three...

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.


Anthony E.

Sumo Review

Sumo has helped me double my email subscribers which helps me convert them into customers. I have been able to share my own content with my audience on all my various social platforms like facebook, twitter, etc. to make them aware of new contents. This increases the engagement of my contents hence increasing my traffic as well.


Verified Reviewer

Good Concept, Terrible Execution


Judtih N.

Powerful insights into web user behaviour

Great tool and mostly free depending on what you need. We can make actionable decisions on web pages and help to know what is working and what we should change above and below the folds.


Douglas C.

Enhance Your Website Visitor's Experience While Also Gaining Greater Insight

Setting up Sumo on each of my websites was very intuitive and easy to accomplish. There are features that allow you to personalize the look and the experience visitors to the site will each have. Once set up it then runs on autopilot to track some helpful metrics on those visitors and what they do while on each site. Sumo enhances the look and functionality of the site on which it is installed while providing helpful functions that improve each visitors experience.


Jake the film G.

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

Used Daily for 2+ years
Reviewed on 3/06/2018
Review Source: Capterra

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

Pros

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Cons

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Response from Sumo group

Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T
Good luck with your business!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Anthony E.
Industry: Religious Institutions
Company size: 2-10 Employees

Sumo Review

Used Daily for 1+ year
Reviewed on 7/10/2019
Review Source: Capterra

Sumo has helped me double my email subscribers which helps me convert them into customers. I have been able to share my own content with my audience on all my various social platforms like facebook, twitter, etc. to make them aware of new contents. This increases the engagement of my contents hence increasing my traffic as well.

Pros

After looking for a simple tool to increase my website's traffic and collect emails for marketing I found "sumo." It is very simple to integrate into my website. The settings are so simple with many preferences of your choice.

It helped me add social share buttons to my website and helped me grow my email lists at a faster rate. The attention of any visitor is easily caught to interact more with me and my website. Sending emails to a bunch of subscribers in my chosen groups look simple when using sumo.

The pop-up subscription box and the social share buttons are not intrusive and it has an automatic welcome message for all my new subscribers which saves my time of welcoming them with messages all the time.

Cons

I haven't been able to send emails to individual subscribers. It allows me to send marketing emails to only those added to my groups and I don't know why. I therefore believe because I am using the free version that is why I have been limited to that. I would like to be a premium member soon.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Higher Education

Good Concept, Terrible Execution

Used Weekly for 1+ year
Reviewed on 2/07/2018
Review Source: Capterra

Pros

I like to concept of the product and the abilities it has to incorporate popups to your website without adding more than a script to your site.

Cons

Everything else. Their help service is the worst and they often treat you as an idiot. Even with photos and indepth information about issues, they still are unable to understand the problem. We went round and round with them for 4 months about an issue to later find that it was a bug on there end. Using the product is hard and the data you're provide on your popups is limited.

Response from Sumo group

Hello! Thank you for your review and I am sorry you've experienced issues with the software. We've made lots of updates to our service and hope you can reconsider using Sumo for you business. I highly recommend trying out our new Shortcuts feature :) Here is a link to free trial for you: http://bit.ly/2LBfk1T

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Judtih N.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Powerful insights into web user behaviour

Used Monthly for 2+ years
Reviewed on 26/03/2020
Review Source: Capterra

Great tool and mostly free depending on what you need. We can make actionable decisions on web pages and help to know what is working and what we should change above and below the folds.

Pros

We use this primarily for the heat mapping and click mapping to gain insights into how our web site and pages are being used and are performing. It's a great tool.

Cons

The forms are made for gathering emails for things like blog signups but we have needs for more than that such as contact forms or asking additional questions that aren't possible with the field availability.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Douglas C.
Industry: Sports
Company size: Self Employed

Enhance Your Website Visitor's Experience While Also Gaining Greater Insight

Used Daily for 2+ years
Reviewed on 7/09/2019
Review Source: Capterra

Setting up Sumo on each of my websites was very intuitive and easy to accomplish. There are features that allow you to personalize the look and the experience visitors to the site will each have. Once set up it then runs on autopilot to track some helpful metrics on those visitors and what they do while on each site. Sumo enhances the look and functionality of the site on which it is installed while providing helpful functions that improve each visitors experience.

Pros

I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.

Cons

I've been using Sumo on two websites for more than a few years and have not found anything about that I do not like.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
8/10
Based on 54 user ratings
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Sumo Pricing

Sumo Pricing

Starting from
US$10.00/month
Free Trial
Free
Subscription
Value for money

Free: FREE
Starter: $10/month
Pro: $100/month

Free: FREE
Starter: $10/month
Pro: $100/month

Value for Money
4/5
Based on 54 user ratings
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Sumo Features

Sumo Features

API
Access Control
Activity Dashboard
Automatic Notifications
Content Management
Custom Forms
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Electronic Payments
Order Management
Product Catalog
Reporting & Statistics
SEO Management
Search Functionality
Social Media Integration
Third Party Integration
Website Management
eCommerce Management
Features
4.2/5
Based on 54 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Sumo

Additional information for Sumo

Benefits

  • Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.
  • Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.
  • List Builder app offers customizable prompts for growing email subscription lists.
  • Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.
  • Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.
  • Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.
  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.
  • Sumo FAQs

    Sumo FAQs

    Below are some frequently asked questions for Sumo.

    Q. What type of pricing plans does Sumo offer?

    Sumo offers the following pricing plans:

    Starting from: US$10.00/month

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Free: FREE Starter: $10/month Pro: $100/month

    Q. What are the main features of Sumo?

    We do not have any information about Sumo features

    Q. Who are the typical users of Sumo?

    Sumo has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Sumo support?

    Sumo supports the following languages:

    Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Taiwanese, Thai

    Q. What type of pricing plans does Sumo offer?

    Sumo has the following pricing plans:

    Free, Subscription

    Q. Does Sumo support mobile devices?

    We do not have any information about what devices Sumo supports

    Q. What other apps does Sumo integrate with?

    Sumo integrates with the following applications:

    AWeber, ActiveCampaign, GetResponse, Hatchbuck, MailerLite, Mailjet, Pinpointe On-Demand, ProjectManager.com, Sendinblue, VerticalResponse

    Q. What level of support does Sumo offer?

    Sumo offers the following support options:

    FAQs, Online Support, Video Tutorials