Hotjar

Hotjar

Behavior Analytics for any business selling online.

4.7/5 (325 reviews)

Hotjar Overview

What is Hotjar?

Hotjar's Behavior Analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Find the biggest opportunities and blockers with Conversion Funnels
- Improve online form completion rates with Form Analysis
- Understand the reasons behind behavior with Polls and Feedback
- Build your own responsive surveys

Hotjar Overview

Pricing

Starting from
US$29.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Basic: Free. Get started collecting data from up to 2,000 pageviews per day.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.


Hotjar Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
Arabic, Chinese (Traditional), Czech, Danish, Dutch and 16 others, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Screenshots

Hotjar screenshot: Build your own user surveys with Hotjar
Hotjar screenshot: Build your own user surveys with Hotjar Hotjar screenshot: Create customizable polls for user feedback with Hotjar Hotjar screenshot: Hotjar Heatmaps Hotjar screenshot: Hotjar's online form reporting Hotjar screenshot: Identify where visitors leave your site with Hotjar's funnels Hotjar screenshot: Hotjar's visitor recording records real visitor behavior on your website

Hotjar Reviews

Hotjar Reviews

Overall rating
4.7
/
5
Excellent
227

Very good
87

Average
10

Poor
0

Terrible
1

Value for Money
4.5
Features
4.5
Ease of Use
4.6
Customer Support
4.5
97% recommended this app
Akande D.

HotJar is an awesome tool for studying websites and optimizing!

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.


Trevor A.

Must have for qualitative research

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.


Verified Reviewer

Great Heat-mapping Software

Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.


Ioana G.

Great little tool for starting your UX research

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!


Brent J.

Awesome for user recordings and heat-maps

The tool is really helpful to better understand your user's experience.


Akande D.
Industry: Consumer Goods
Company size: 1,001-5,000 Employees

HotJar is an awesome tool for studying websites and optimizing!

Used Daily for 2+ years
Reviewed on 22/08/2019
Review Source: Capterra

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Response from Hotjar

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Trevor A.
Industry: Marketing & Advertising
Company size: 51-200 Employees

Must have for qualitative research

Used Weekly for 2+ years
Reviewed on 16/12/2019
Review Source: Capterra

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Response from Hotjar

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 2-10 Employees

Great Heat-mapping Software

Used Monthly for 1+ year
Reviewed on 23/04/2020
Review Source: Capterra

Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Pros

Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Cons

The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Response from Hotjar

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Ioana G.
Industry: Leisure, Travel & Tourism
Company size: 201-500 Employees

Great little tool for starting your UX research

Used Daily for 2+ years
Reviewed on 14/08/2019
Review Source: Capterra

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.

Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.

Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.

Heatmaps are still very simple with no ability of segmenting the data.

I can't complain for the really accessible prices they have been able to maintain though!

Response from Hotjar

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Brent J.
Industry: Marketing & Advertising
Company size: 51-200 Employees

Awesome for user recordings and heat-maps

Used Daily for 1+ year
Reviewed on 18/02/2020
Review Source: Capterra

The tool is really helpful to better understand your user's experience.

Pros

The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Cons

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Response from Hotjar

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.9/10
Based on 325 user ratings
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Hotjar Pricing

Hotjar Pricing

Starting from
US$29.00/month
Free Trial
Free
Subscription
Value for money

Basic: Free. Get started collecting data from up to 2,000 pageviews per day.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Basic: Free. Get started collecting data from up to 2,000 pageviews per day.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Value for Money
4.5/5
Based on 325 user ratings
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Hotjar Features

Hotjar Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customisable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualisation
Drag & Drop Interface
Monitoring
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4.5/5
Based on 325 user ratings
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Categories

Additional information for Hotjar

Additional information for Hotjar

Key features of Hotjar

  • A/B testing
  • Conversion rate optimization (CRO)
  • Feedback management
  • Feedback management
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor recording shows how users interact with your site
  • Visitor-facing features support over 20 languages
  • Visual representation of visitor clicks
  • Web analytics

Benefits

- See what people actually do (and don't do) on your website
- Identify where they get stuck, struggle, get confused, and leave
- Understand what users want and care about
- Understand how users behave throughout the journey
- Go beyond the numbers from traditional web analytics tools and get real, first-hand insights of what people actually do in the wild
- Add additional value to their existing ecosystem/stack of tools (between traditional web analytics and A/B testing tools)
- Understand how different demographics are experiencing your website
- Investigate how particular pages are performing
- Ask a question to your users before they leave the page to understand why
- Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.
- Web analytics help you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.
- Web analytics help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.

Hotjar FAQs

Hotjar FAQs

Below are some frequently asked questions for Hotjar.

Q. What type of pricing plans does Hotjar offer?

Hotjar offers the following pricing plans:

Starting from: US$29.00/month

Pricing model: Free, Subscription

Free Trial: Available

Basic: Free. Get started collecting data from up to 2,000 pageviews per day. Pro: $29/month. Unlimited insights for less than $1/day. Business: from $89/month. For organizations with high traffic.

Q. What are the main features of Hotjar?

Hotjar offers the following features:

  • A/B testing
  • Conversion rate optimization (CRO)
  • Feedback management
  • Feedback management
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor recording shows how users interact with your site
  • Visitor-facing features support over 20 languages
  • Visual representation of visitor clicks
  • Web analytics

Q. Who are the typical users of Hotjar?

Hotjar has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

Q. What languages does Hotjar support?

Hotjar supports the following languages:

Arabic, Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Q. What type of pricing plans does Hotjar offer?

Hotjar has the following pricing plans:

Free, Subscription

Q. Does Hotjar support mobile devices?

Hotjar supports the following devices:

Android, iPhone

Q. What other apps does Hotjar integrate with?

Hotjar integrates with the following applications:

Astronomer, Crowded Communities, HubSpot CRM, HubSpot Marketing, Omniconvert, Optimizely, QuickSilk, Qwilr, Smarty, Unbounce

Q. What level of support does Hotjar offer?

Hotjar offers the following support options:

FAQs, Knowledge Base, Online Support