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Hotjar

Hotjar

4.7 (532)
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Digital experience insights for any business selling online.
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About Hotjar

Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Join one million other websites to get inspired, spot bugs, and make confident improvements with Hotjar.

Key benefits of Hotjar

- Go beyond traditional web analytics and get real, first-hand insights about how people experience your site.
- Learn how individual pages, parts of a page, or even your whole site performs with Hotjar Observe’s heatmaps, recordings, and quantitative reports.
- Hear from real users through on-site or external surveys and instant visual feedback with Hotjar Ask.
- Truly understand your users and their needs through user interviews in Hotjar Engage.

Images

Hotjar Software - Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.
Hotjar Software - Heatmaps visually represent where users click, move, and scroll on your site.
Hotjar Software - A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.
Hotjar Software - Recruit the right users and get interviews scheduled with minimum fuss. Focus on spotting the key insights while Engage seamlessly hosts, records, and transcribes your calls.
Hotjar Software - Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.
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Hotjar video
Hotjar Software - Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.
Hotjar Software - Heatmaps visually represent where users click, move, and scroll on your site.
Hotjar Software - A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.
Hotjar Software - Recruit the right users and get interviews scheduled with minimum fuss. Focus on spotting the key insights while Engage seamlessly hosts, records, and transcribes your calls.
Hotjar Software - Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

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Starting Price

US$39.00
month
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month

Pricing Options

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Features

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Reviews

Overall rating

4.7 /5
(532)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.5/5

Already have Hotjar?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 532 Read all reviews
Showing 5 reviews of 532
Brock
Brock
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I can't imagine how you do CRO without Hotjar

Reviewed on 4/03/2023

We have had an excellent experience with Hotjar. It has made our user studies very simple and we...

We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process.

Pros

It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.

Cons

There is little we don't like about Hotjar. It just works (and it is easy to use).

Alternatives Considered

Smartlook

Reasons for Switching to Hotjar

Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook.
Ahmed Samy
Ahmed Samy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Leading Heatmaps Tool

Reviewed on 3/02/2023

Pros

Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar.

Cons

The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least.

Ioana
Ioana
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great little tool for starting your UX research

Reviewed on 14/08/2019

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little...

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.

Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.

Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.

Heatmaps are still very simple with no ability of segmenting the data.

I can't complain for the really accessible prices they have been able to maintain though!

Response from Hotjar

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Ishwinder
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Hot jar application is best application

Reviewed on 1/11/2024

About hotjar experience well and good for real

About hotjar experience well and good for real

Pros

About hot jar application look videos and create

Cons

In the hot jar application we can see feedback of videos

Akande
Akande
Overall rating
  • Industry: Consumer Goods
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

HotJar is an awesome tool for studying websites and optimizing!

Reviewed on 22/08/2019

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend...

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Alternatives Considered

Crazy Egg

Reasons for Switching to Hotjar

Primarily I was familiar with HotJar so it was an easy choice.

Response from Hotjar

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Showing 5 reviews of 532 Read all reviews

Hotjar FAQs

Below are some frequently asked questions for Hotjar.

Hotjar offers the following pricing plans:

  • Starting from: US$39.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing

Hotjar has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Hotjar supports the following languages:

Brazilian Portuguese, English, French, German, Spanish

Hotjar supports the following devices:

Hotjar integrates with the following applications:

AB Tasty, Aha!, Airtable, Appcues, Asana, Basecamp, BigCommerce, ClickFunnels, ClickUp, Drip, Drupal, Firebase, Freshdesk, GTM, Gmail, Google Analytics 360, Google Drive, Google Tag Manager 360, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, InstaPage, Intercom, Jira, Joomla, Kajabi, Kartra, Kit, Leadpages, Mailchimp, Microsoft Excel, Microsoft Outlook, Miro, Mixpanel, MySQL, OneDrive, Pipedrive, Podio, PrestaShop, Productboard, QuickSilk, Salesforce Marketing Cloud Account Engagement, Segment, Shopify, Slack, Smartsheet, Squarespace, Todoist, Trello, Trustpilot, Unbounce, Webflow, Weebly, Wix, WooCommerce, WordPress, Zapier, Zendesk Suite

Hotjar offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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