About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing starting from:

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to LeadSquared

Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    US$25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to LeadSquared

    Images

    LeadSquared Software - Land more Leads, close more deals from anywhere, anytime
    LeadSquared Software - Run drip marketing that leaves a lasting impression
    LeadSquared Software - Push leads down the conversion path with the right message at the right time
    LeadSquared Software - Monitor all calls, emails and chat interactions leads have with the business
    LeadSquared Software - Give sales and marketing teams all the insights they need
    LeadSquared Software - Simple mobile CRM to run entire field sales operations
    LeadSquared Software - Stay put in buyers' minds with mobile-friendly emails and newsletters
    LeadSquared Software - View lead profiles including all historical contact
    LeadSquared Software - View lead and task activity from the dashboard on the mobile app
    LeadSquared Software - Filter and search leads to find those most relevant to the business
    LeadSquared Software - Lead profiles can be accessed using the mobile apps
    LeadSquared Software - Navigate tasks on-the-go with the Android and iOS apps
    LeadSquared Software - Track leads with geographic maps and GPS
    LeadSquared Software - Locate and contact leads using geolocation
    View 15 more
    LeadSquared video
    LeadSquared Software - Land more Leads, close more deals from anywhere, anytime LeadSquared Software - Run drip marketing that leaves a lasting impression LeadSquared Software - Push leads down the conversion path with the right message at the right time LeadSquared Software - Monitor all calls, emails and chat interactions leads have with the business LeadSquared Software - Give sales and marketing teams all the insights they need LeadSquared Software - Simple mobile CRM to run entire field sales operations LeadSquared Software - Stay put in buyers' minds with mobile-friendly emails and newsletters LeadSquared Software - View lead profiles including all historical contact LeadSquared Software - View lead and task activity from the dashboard on the mobile app LeadSquared Software - Filter and search leads to find those most relevant to the business LeadSquared Software - Lead profiles can be accessed using the mobile apps LeadSquared Software - Navigate tasks on-the-go with the Android and iOS apps LeadSquared Software - Track leads with geographic maps and GPS LeadSquared Software - Locate and contact leads using geolocation

    Features

    Total features of LeadSquared: 69

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Appointment Scheduling
    • CRM
    • Calendar/Reminder System
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Contact Management
    • Conversion Tracking
    • Customisable CTAs
    • Customisable Templates
    • Customization
    • Data Import/Export
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Management
    • Email Marketing
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • Forecasting
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Distribution
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • Marketing Automation
    • Marketing Calendar
    • Mobile Access
    • Multivariate Testing
    • Performance Metrics
    • Pipeline Management
    • Predictive Analytics
    • Prioritisation
    • Prospecting Tools
    • Real Time Notifications
    • Real Time Reporting
    • Referral Tracking
    • Reminders
    • Reporting/Analytics
    • SMS Marketing Managment
    • Sales Analytics
    • Sales Automation
    • Sales Pipeline Management
    • Sales Reports
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Task Management
    • Template Management
    • Territory Management
    • Third Party Integrations
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4.2 /5
    (57)
    Value for Money
    4.3/5
    Features
    3.9/5
    Ease of Use
    4.3/5
    Customer Support
    4.4/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 57
    Rahul V.
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Very Useful Software for Sales Field

    Reviewed on 4/07/2016

    I am using this software for our institution from last 1.5 years and found it very helpful. We have...

    I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

    Pros

    Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

    Export import feature of the LSQ to help generate more defined reports in excel format.

    E-mail campaign report helps to target the audience based on open and click rate of the mailer.

    Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

    Cons

    Third party integration with LSQ takes time.

    Pankaj singh S.
    Overall rating
    • Industry: Human Resources
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Marketing Automation tool for SMBs

    Reviewed on 9/06/2020

    Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this...

    Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

    Pros

    Very easy to use.

    Administration can be done without any coding hardcore skills.

    Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

    Support is great. The customer care team is very fast in responding to customer queries.

    Cons

    Third-party tool integration sometimes feels limited.

    When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited.

    for SMBs leadsquared is sufficient.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Long Implementation and Setup Process, Poor Support

    Reviewed on 9/05/2019

    I would only recommend this product if you do not have any data to import from other software tools...

    I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

    Pros

    The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

    Cons

    The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

    Alternatives Considered

    Ontraport, Zoho Campaigns, Outreach and HubSpot Marketing Hub

    Reasons for Switching to LeadSquared

    Price. Perceived value (in feature set) for the cost.
    Md masoom R.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best Marketing Automation and CRM Software

    Reviewed on 17/07/2019

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features...

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

    Pros

    I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

    Cons

    There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

    Jagriti D.
    Overall rating
    • Industry: Staffing & Recruiting
    • Company size: 51-200 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Brilliant tool for Lead Automation - helping Marketing and Campaigns

    Reviewed on 14/12/2015

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools...

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

    Pros

    1. Can be used even by Junior staff with minimal training - very intuitive product.
    2. Has all the features that help us in our sales/marketing automation.
    3. Landing page feature helps us creating mini sites and getting effective metrics.
    4. Strong reliable support.
    5. Good pricing options - value for money!

    I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

    Cons

    Granularity of access for lists for campaigns can be improved.

    Showing 5 reviews of 57 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    LeadSquared has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    LeadSquared supports the following languages:

    English

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Ameyo, BigCommerce, CallRail, Facebook for Business, Freshdesk, Gmail, GoToWebinar, Google Analytics, Gravity Forms, Instapage, LiveChat, Magento Commerce, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter, Unbounce, WordPress, Zapier, Zendesk

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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