About Google Ads
Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.
This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Key benefits of Google Ads
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- Industry: Retail
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google ads Review from a Google ads expert
Reviewed on 6/04/2022
I've been using it for over 7 years and I've been able to help several businesses generate over $5m...
I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics
Pros
Easy to set up
Simple and advanced features.
It's also accessible with an android app
Can run search, video, and display campaigns
Can integrate with other Google tools such as analytics and data studio
Cons
Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it.
Alternatives Considered
Meta for BusinessReasons for Switching to Google Ads
Google has the largest search market share so it makes the most sense to use its search engine marketing tool to reach your customers through search.- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The best marketing channel we have!
Reviewed on 11/03/2022
We have been using google ads for over a year and have spent quite a large amount during this time....
We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!
Pros
Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.
Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.
Cons
In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.
Alternatives Considered
Meta for BusinessReasons for Choosing Google Ads
Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel.Switched From
Meta for BusinessReasons for Switching to Google Ads
Google ads proved to give better returns over a long period of time.- Industry: Environmental Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Good functionality but deceitful practice
Reviewed on 24/04/2023
Google is an auction house that is trying to get you to spend as much money as it can. The advice...
Google is an auction house that is trying to get you to spend as much money as it can. The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids regardless of their relevance. The platform can be incredibly useful. Go slow, take a few weeks between strategy changes. It's not as complicated as they try to make it look. Use lots and lots of negative keywords!Understand that google wants to show your product to customers; it's in their best interest to have every product listed, they just also want to milk you at the same time. Caveat Emporium
Pros
They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it.
Cons
The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers.
- Industry: Facilities Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Google Ads Drive Sales, But It's Not As Easy As You Think
Reviewed on 15/08/2023
Google Ads is a staple in our marketing plan, you just need to take the time to understand the...
Google Ads is a staple in our marketing plan, you just need to take the time to understand the platform.
Pros
Google Ads should be part of all local small businesses marketing plans. When managed correctly, Google Ads can achieve your adverting goal, at typically a lower cost than other media, and it gives you exposure on SERPs page results for the keywords that you determined to drive sales.
Cons
It is not the easiest platform to learn, maintain, or optimize for the best results. Google does offer a lot of learning tools, training, support, and even automated options. But at the end of the day, it's your responsibility to understand
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
"Google Ads- Easy to apply platform
Reviewed on 5/07/2021
With Google Ads, we will attain capacity clients as they seek our offerings with the aid of using...
With Google Ads, we will attain capacity clients as they seek our offerings with the aid of using amassing them for preliminary leads as quickly as they land on our touchdown page. We have discovered google to be the first-rate manner to market it and attain our target market due to the fact we will pick out precise humans to look at our ads.
Pros
I experience that they may be gear that makes google's circle of relatives even easier, they may be smooth to apply and learn, they may be taught to apply to kids and this is certainly wonderful.
Cons
I think they can be better, they want to enhance even though they're heading in the direction of development, different matters I do not assume are all accessible.
Alternatives Considered
Google Ads CreatorReasons for Switching to Google Ads
They are superb at fixing problems, I like them due to the fact they facilitate all of the elaborations of various documents.Google Ads FAQs
Below are some frequently asked questions for Google Ads.Q. What type of pricing plans does Google Ads offer?
Google Ads offers the following pricing plans:
- Free Trial: Not Available
With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.
Q. Who are the typical users of Google Ads?
Google Ads has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Google Ads support?
Google Ads supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Ads support mobile devices?
Google Ads supports the following devices:
Android (Mobile)
Q. What other apps does Google Ads integrate with?
Google Ads integrates with the following applications:
Google Analytics 360
Q. What level of support does Google Ads offer?
Google Ads offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
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