Verified Reviewer
Industry: Computer Software
Company size: 13-50 Employees
consumer genomics data
Used Monthly for 6-12 months
Reviewed on 1/05/2018
Review Source: Capterra
Pros
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Cons
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
Rajendra C.
Industry: Information Technology & Services
Company size: 13-50 Employees
Rating only
Reviewed on 8/11/2018
Review Source: GetApp
Used it for creating user personas and segments