Mixpanel

4.5 (139)
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Powerful, self-serve product analytics.

Overall rating

4.5 /5
(139)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.1/5
Customer Support
4.2/5

94%
recommended this app
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139 Reviews

Romaric
Romaric
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mixpanel

Reviewed on 11/02/2023

Mixpanel helps us to measure how customers engage and interact with our services which tremendously...

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

Pros

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Cons

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

Amit
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome tool for In-depth Product Analytics!

Reviewed on 3/08/2021

1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring...

1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Pros

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.

Overall a pleasant experience!

Cons

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.

No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Alternatives Considered

Amplitude

Reasons for Switching to Mixpanel

Effective costing, plus easy to use UI/UX with Java Query Language support!
Joe
Joe
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Would like to see more features

Reviewed on 16/12/2018

Pros

It's a place where we can store and view important data points.

Cons

It's not easy to see what you need to from the data. Lacks a lot of features and functions.

Vaibhav
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Most important Data Analytics tool for SaaS

Reviewed on 10/09/2022

Great tool tool which every saas product marketer and developer teams should use for products...

Great tool tool which every saas product marketer and developer teams should use for products improvement.

Pros

Can track more detailed and accurate users Interaction information for SaaS products.

Cons

Implementation takes time and development efforts.

Alternatives Considered

Adobe Analytics

Reasons for Choosing Mixpanel

Not able to track detailed information about each user's activity inside webapp

Switched From

Google Analytics 360

Reasons for Switching to Mixpanel

Less expensive and more detailed implementation videos available.
Joël
Joël
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Too Many options- Over saturated

Reviewed on 20/07/2023

We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).

We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).

Pros

I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages. This is awesome as it provides critical precision on what and where to make improvements.We used it for mobile and web analytics, and used it to conduct product analytics as well and it kind of works for these purposes. However,

Cons

What I personally do not enjoy with Mixpanel is how saturated the UI is. There are just too many options and this gets me confused at point. I hardly figured out certain features on my own. It's not a great deal if you ask me and I highly recommend the developers make adjustments and take a minute to think about their customers.Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves. It's really overwhelming- you know.- The subscription tiers seem to be a lot way too high than what we get.-Poor client support-Still lack some important and advanced features

Mohammed
Mohammed
Overall rating
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Customer data management by Mixpanel

Reviewed on 17/12/2022

Experience is good so far we are able to use the software effectively to understand our user...

Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve

Pros

We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software

Cons

Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials

Aleksandr
Aleksandr
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

There are a lot of analytics tools. This one does work.

Reviewed on 25/04/2021

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of...

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Pros

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.
Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc.
Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights.
Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading.
Again. the documentation, examples and how-to's are very helpful.
Mixpanel does not lose updates in most of the cases, but they might be delayed.
Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Cons

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers.
The protocol itself is not suitable for seamless proxifying.
Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet.
Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved.
Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected.
Latency sometimes is an issue.
Price is a bit too high.

Mansi
Mansi
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

#1 software for keeping track of product metrics and plan team KPIs

Reviewed on 22/12/2022

The overall experience was excellent, and would definitely recommend to use this software for your...

The overall experience was excellent, and would definitely recommend to use this software for your apps and products.

Pros

I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders were completed, how many rewards were sent to the users, how many users are using my mobile app, and also which all countries are my users spread in. It also generated powerful reports that helps me track my long-term goals for the product. I can easily identify which are the most used or least used features in my app.

Cons

I did not like that their customer service takes their own sweet time to reply. It would be helpful if they could also support live chat for urgent queries.

Sushant
Sushant
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Simple & effective product analytics tool

Reviewed on 31/10/2021

Overall, I'm pretty happy with the product. Since we had just launched the product in the market,...

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Pros

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Cons

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Alternatives Considered

CleverTap, Segment, WebEngage and MoEngage
Aman
Aman
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Go to tool for Dashboarding

Reviewed on 25/07/2021

Overall I am really satisfied with the software for my daily use. It really is a value for money...

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Pros

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Cons

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Masa
Overall rating
  • Industry: Machinery
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Very useful for monitoring usuage

Reviewed on 31/10/2023

Pros

Ease to capture overall picture and also dig into the detail

Cons

Inflxibility of user interface in the detail view mode

Rajeesh
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mixpanel is an awesome tool for tracking users events

Reviewed on 16/03/2023

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and...

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and research.

Pros

Mixanel's Insights & Funnel feature is really helpful to understand users' activity on the product. It helped me improvise the UX of the dashboard and helped me with my research part too.

Cons

The flow feature on the Mixpanel is something this I have used least and was a little useful. Mixpanel also doesn't fetches and creates events automatically, the developer has to create the event all the time.

Anurag
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Honest Mixpanel Review

Reviewed on 20/11/2022

Mixpanel is being used by our company to generate daily client outreach and strategise our...

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Pros

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Cons

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Nolan
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Mixpanel Review

Reviewed on 22/10/2021

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program....

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Pros

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Cons

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Fayssal
Fayssal
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Reviewed on 31/07/2018

It's the simplest way to track app usage.

It's the simplest way to track app usage.

Pros

Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Cons

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Verified Reviewer
Overall rating
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Basic analytics software for simple companies

Reviewed on 5/05/2020

Overall this product was easy to integrate and use, but ultimately did not provide the level of...

Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Pros

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Cons

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Tiago
Tiago
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Event tracking platform

Reviewed on 5/08/2018

My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from...

My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product

Pros

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Cons

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Magnus
Magnus
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best user tracking tool

Reviewed on 30/09/2019

The experience has been great. Although, I requested a refund once and it took a while.

The experience has been great. Although, I requested a refund once and it took a while.

Pros

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Cons

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Magnus
Magnus
Overall rating
  • Industry: Publishing
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Better than Google Analytics

Reviewed on 3/02/2019

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers...

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Pros

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Cons

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Erick
Erick
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

This is a must. If a client doesn't have a tool for user-side analytics, Mixpanel's my first...

Reviewed on 17/07/2018

Pros

- Insights, insights, insights - if set up correctly, you can learn a ton about users
- big feature set
- allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Cons

- JQL skills required for many analytics use cases
- sometimes buggy
- very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

Yaniv
Yaniv
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great web analytics tool

Reviewed on 4/10/2021

The main benefit is the ability to get conclusions and take actions based on all the data collected...

The main benefit is the ability to get conclusions and take actions based on all the data collected by the users' events

Pros

It lets you define funnels and filters in order to track users' behavior and find used (or unused) features

Cons

The feature-set is great, but UX-wise it has a steep learning curve when you're starting from scratch with no training

Zeeshan
Overall rating
  • Industry: Computer & Network Security
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Analytical tool

Reviewed on 28/11/2020

Pros

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Cons

Pricing is too high. Should support dynamic dashboard support for reporting.

Kristen
Kristen
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great software once you get it going

Reviewed on 1/09/2018

With mixpanel keeping me updated on the latest statistics I can enhance my business because I make...

With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Pros

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Cons

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Eri
Overall rating
  • Industry: Telecommunications
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Either some issue with implementation or something else

Reviewed on 14/10/2021

Pros

I liked that it was very intuitive to use. For example creating dashboards, product analysis (both web and mobile) and making funnels is very easy.

Cons

There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of Mixpanel (for example our data warehouse). We end up having events that are missing or that are not attributed back to our clients.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Reliable Data analytics tool with better data accuracy compared to free tools.

Reviewed on 9/04/2019

Mixpanel is costly and it's not so easy to learn and implement.

Mixpanel is costly and it's not so easy to learn and implement.

Pros

Great tool to get the insights about the users and products. customer support is really good. Mixpanel is really good for Saas projects.

Cons

Costly.
Reports and dashboards are not so easy to create.
It would have been nice if there is a forecast feature based on the data.