--- description: Learn how Salesforce Marketing Cloud Account Engagement can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud Account Engagement Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud Account Engagement](/software/8294/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.getapp.co.nz/software/8294/pardot Page: 1 / 27\ Next: [Next page](https://www.getapp.co.nz/software/8294/pardot?page=2) > Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams, > > Verdict: Rated **4.1/5** by 649 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Salesforce Marketing Cloud Account Engagement \- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. - Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. - For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them. - Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them. - Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more. - Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard. - Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting. - With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing. - Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery. - The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM. - Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates. - Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 649 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$1,250.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, Vietnam ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Autoresponders - Business Card/Badge Scanning - CAN-SPAM Compliance - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Chat/Messaging ## Integrations (20 total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... and 5 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Campaign Management Software](https://www.getapp.co.nz/directory/304/campaign-management/software) ## Related Categories - [Campaign Management Software](https://www.getapp.co.nz/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.co.nz/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.nz/directory/308/marketing-automation/software) - [Sales Force Automation Software](https://www.getapp.co.nz/directory/338/sales-force-automation/software) - [Lead Management Software](https://www.getapp.co.nz/directory/339/lead-management/software) ## Alternatives 1. 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Pages load quickly and properly. The WYSIWYG editor for emails is awesome\! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product. > > **Cons**: The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings. > > I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise. ----- ### "Strong Marketing Automation Tool\! Highly recommended for SME and Mid Range Businesses" — 5.0/5 > **Tiju** | *2 November 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it. > > **Cons**: Lead routing is not available. I am looking for in-built round-robin routing functionality. > > Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING\!\!\! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it\! ----- ### "Gets the job done" — 3.0/5 > **Verified Reviewer** | *21 December 2021* | Transportation/Trucking/Railroad | Recommendation rating: 6.0/10 > > **Pros**: Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us. > > **Cons**: The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform. > > Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot. ----- ### "The best Marketing Automation tool out there\!" — 5.0/5 > **Saurabh** | *25 July 2020* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications. > > **Cons**: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly. > > The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation. ----- ### "The tool you have to choose if you work in Salesforce infrastructure" — 4.0/5 > **Yurii** | *2 February 2024* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: Smooth integration with Salesforce. Works fast enough > > **Cons**: Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons) ----- Page: 1 / 27\ Next: [Next page](https://www.getapp.co.nz/software/8294/pardot?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/8294/pardot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data