Mailchimp

4.5 (17,210)
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Email and advertising marketing automation platform

Overall rating

4.5 /5
(17,210)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.2/5

92%
recommended this app
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17210 Reviews

Emeka
Emeka
Overall rating
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

"Automation of messages vital for organizations and for the people who are beginning to...

Reviewed on 5/09/2021

It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate;...

It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate; heaps of free provisions (testing, email computerization and reconciliations) great instructive substance.

Pros

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome.

MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Cons

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

Colleen
Overall rating
  • Industry: Individual & Family Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Mixed Experience with Mailchimp

Reviewed on 19/10/2024

In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a...

In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a nanny agency. However, things took a turn when a hired worker added her name to my marketing email account without my knowledge. After she left, I realized the issue, but despite speaking with a representative and sending several emails asking for help, I didn’t receive the support I needed to resolve the problem. Unfortunately, I had to start from scratch with a different platform. It was frustrating because I had invested time into setting everything up, only to be left without a proper solution from Mailchimp.

Pros

The interface is user-friendly, and it’s easy to get started with email campaigns.

Cons

Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.

Jake
Overall rating
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

This Tools Lasted Decades While Other's Haven't

Reviewed on 27/03/2024

Good mailer app, works really well for some clients but not others.

Over all really like these...

Good mailer app, works really well for some clients but not others.

Over all really like these guys as a company.

Pros

It's good a really fun brand, and rich feature set built by developers that clearly had a vision for their products.

For small businesses it does a lot of things so you don't have to worry about third party tools, but has a boat load of support for integration and tool support as your company scales/for larger orgs.

Cons

Mailchimp has the same problem a lot of larger software services have run into.

Their user base the server demand sometimes runs into performance swings. And their product stays mostly the same to keep old customers happy.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Mailchimp

Price, and brand were on point. Mailchimp was just a little better than the competition
Bruce
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Club mail service

Reviewed on 30/09/2024

Pretty good but disappointed by the cost to upgrade and the terrible had when downgrading

Pretty good but disappointed by the cost to upgrade and the terrible had when downgrading

Pros

Quite easy to use and a lot of different functions available but many of which we didn't really need or use with regularity

Cons

Not the best dashboard and not as intuitive as other apps

Michael
Overall rating
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My go-to email platform

Reviewed on 9/08/2024

I use mail chimp for sending emails to my clients about products and services and blogs we are...

I use mail chimp for sending emails to my clients about products and services and blogs we are creating.

Pros

I like MailChimps simplicity and free plan features

Cons

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

Jim
Overall rating
  • Industry: Oil & Energy
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailChimp is our email marketing platform

Reviewed on 21/10/2024

We are not a big company--20 employees and our sales department consists of 2 people, so our time...

We are not a big company--20 employees and our sales department consists of 2 people, so our time is limited but we must communicate with our prospects, specifiers and customers. We have used it frequently to promote webcasts and conferences that we have hosted to a select audience that we initiated and continue to update from our Insightly CRM system.

Pros

It is easy to create an attractively laid-out email with all the desired content, including photos, graphics, descriptive paragraphs, etc... And then you can run test emails (to yourself and a few others) as often as you want in order to perfect the layout. An important function is the Opt-out that they make easy.

Cons

Nearly eery time I log back into MailChimp I need to relearn how to do something--but that does not last long. It is pretty intuitive to use.

Ben Marcoux
Ben Marcoux
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Why I Don't Use Mailchimp

Reviewed on 2/03/2021

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they...

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

Pros

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Alternatives Considered

Constant Contact, Ontraport, Keap and AWeber

Reasons for Switching to Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.
Ryan
Overall rating
  • Industry: Sports
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The GOAT for all things email marketing

Reviewed on 11/10/2024

Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can...

Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can drag and drop templates and blast them out to customers. Also comes with some basic insights to help with deciding what works and what doesn't

Pros

Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better.

Cons

Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now.

Rachael
Overall rating
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Strictly straightforward email marketing tool

Reviewed on 30/03/2024

Overall, Mailchimp is a great tool for managing and analyzing your customers data. It is helpful to...

Overall, Mailchimp is a great tool for managing and analyzing your customers data. It is helpful to see trends and target audiences based on your needs. Its fairly straightforward and easy to use and aims to make your business more effective when it comes to marketing.

Pros

Mostly i liked how Mailchimp was easy to start-up and begin using. I learned as I went along and I never got too over my head in features because this platcform basically sticks to e mail marketing and customizing.

Cons

I thought Mailchimp could have offered more templates for email design and maybe could have included a indepth tutorial to determine if this platform is appropriate for your type of business.

Alternatives Considered

HubSpot Marketing Hub and Constant Contact

Reasons for Switching to Mailchimp

I chose Mailchimp to basically give it a try and see how it fit the needs of our business.
Sophie
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Love using Mailchimp

Reviewed on 30/09/2024

I really have enjoyed using Mailchimp. It's been a flexible system which has scaled with our...

I really have enjoyed using Mailchimp. It's been a flexible system which has scaled with our business and makes it easy for us to send mass-marketing emails.

Pros

I really like using Mailchimp. It's very user-friendly, and their team are always coming up with useful updates to keep up to speed with a rapidly changing digital marketing world.

Cons

There is honestly not much I don't like about Mailchimp. The only con I have experienced was difficulty connecting the system with the CRM our business currently uses to keep mailing lists up to date.

Dalton
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Email and Texting Tool for Small Shops

Reviewed on 2/10/2024

Pros

It is highly customizable and easy to integrate.

Cons

Some of the help and support functions could use an uplift.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great email marketing tool

Reviewed on 3/06/2024

Pros

Very reliable, great templates and reports.

Cons

Trick to setup no the slickest UX experience

Thomas
Thomas
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Recommended

Reviewed on 13/10/2024

Overall i am satisfied with my experience.

Overall i am satisfied with my experience.

Pros

Easy and convenient to use .User friendly. Recommended

Cons

Lots of unwanted spam. Seems like the most spam out of others

Doru
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Using Mailchimp to enhance our customer journey

Reviewed on 16/11/2019

Used Mailchimp for a few years - switched to it from Constant Contact (and loved the change),...

Used Mailchimp for a few years - switched to it from Constant Contact (and loved the change), switched from it to Exact Target (and didn't like it at all). Now back into the fold, but at a new business.
First usage - B2B communication with a few thousand contacts, really happy with how it worked, reporting could have been more robust, but for our needs it was ok.
Second usage - B2C communication with some thousands of contacts - and growing - via a e-shop interface. Like it so far, colleagues also happy with its functionality and ease of usage compared to previous solutions.

Pros

Easy to use and intuitive for the average user
Integrates well with our pre-existing ecommerce solution
Developments over the last few years (have been using it since 2010-ish at a previous job) are very well thought through and customer centric

Cons

WYSIWYG... at times. As long as what you want to do (visually) is close to its idea of what things should look like, it's great - if you need something further from the visuals/format it expects, results might vary.
Initial integration with PrestaShop was a little wonky - still not sure whether it was a PrestaShop or a Mailchimp issue, will update the review once we have it fully figured out

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Choosing Mailchimp

Better functionality, ease of usage, friendly interface

Switched From

Constant Contact

Reasons for Switching to Mailchimp

Ease of usage, cost.
Trevor
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A must-have for the start-up email marketer or business just starting in email marketing

Reviewed on 1/01/2020

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp....

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.

Pros

Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Cons

Two things:

1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed.

2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

Alternatives Considered

Klaviyo

Reasons for Choosing Mailchimp

Mailchimp was both cheaper, and more robust for what we needed. Additionally, the Constant Contact revenue tracking (through custom UTMs per campaign) was a mess.

Switched From

Constant Contact

Reasons for Switching to Mailchimp

We still use Klaviyo a lot (and love it) but for the business that is just getting started in email marketing, Klaviyo's cost is too high and it comes with features that likely won't be needed in Year 1.
Verified Reviewer
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It's ubiquitous because it's pretty good at sending emails

Reviewed on 15/07/2020

I like Mailchimp's corporate social responsibility, I've had a good experience the one time I...

I like Mailchimp's corporate social responsibility, I've had a good experience the one time I called their customer service, and it's pretty bug-free for the most part. I don't think it is the future of communication, so I'll be curious to see how the product evolves, but we're sticking to it for now at my work.

Pros

I appreciate that Mailchimp has the functionality to build an email based on templates, or based on HTML. I find it easy to import email addresses as needed, I think there's a healthy emphasis on preventing spam, and I like the tagging and group features. I also like the demographics that it displays, the emphasis on A/B testing, and the predictions about the best time at which to send the email. I have very rarely made mistakes in my sends, and that I can attribute to the great testing features.

Cons

I wish it weren't so challenging to navigate between sections for multivariate emails and the old version of the website. I have run into issues setting up automated series such as for a welcome series of emails. I wish it were easier to export the data I myself put into Mailchimp without having administrator status. Finally, I dislike being warned about the possible cost of importing new data every time I do so, as that's not my responsibility to worry about in my role. Instead, I want to be celebrating our list growth!

Ben
Overall rating
  • Industry: Higher Education
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A User-Friendly, Cost-Effective Choice

Reviewed on 1/09/2020

I'm extremely satisfied with MailChimp and I know our company has benefited from it. We're saving...

I'm extremely satisfied with MailChimp and I know our company has benefited from it. We're saving money every year while also exceeding the quality we were previously accustomed to.

Pros

When I started at my company, they were using a different email management platform. At the expiration of our contract, I shopped other options and was familiar with MailChimp from use at a previous company. It was, without a doubt, the standout choice. The price, user-friendly interface, and no contract made it leaps and bounds above other options.

Cons

With other email platforms, it usually involved signing a contract or creating some kind of time obligation. As such, I was accustomed to being assigned a day-to-day contact or point person for any of my concerns, questions, etc.
With MailChimp, actually speaking to someone without already having an account seemed next to impossible. I think having someone to speak to when setting up a new account would have been nice to make sure we were covering all the bases and starting off on the right foot. That said, they do have support forums that have tons of information, if you're up to reading for an extended period of time.

Alternatives Considered

ActiveCampaign, Emma by Marigold and AWeber

Reasons for Choosing Mailchimp

MailChimp was cheaper, easier to use, and didn't require a contract.

Switched From

Emma by Marigold

Reasons for Switching to Mailchimp

The interface and customization were some of the first things to stand out. Beyond that, it came down to best value and not requiring a contract.
Sushant
Sushant
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simplest email marketing tool for startups & digital creators

Reviewed on 23/10/2021

I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've...

I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've referred it to my friends as well. While building my own startup, InternStreet - we were using Mailchimp a lot. The idea was to build an engaging audience of students. The marketing automation feature helped us a lot in building email courses. We literally created the free version of all the tech courses in the formal of 5 - 7 days daily emails. This helped us in increasing overall engagement and creating a recall factor of the brand. At the end of the day we had a whopping conversion of more than 35% into paid courses.

Pros

I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.

Cons

Overall at this price point, I think everything is great but user segmentation can be improved a bit.

Alternatives Considered

ConvertKit and SendGrid

Reasons for Switching to Mailchimp

The price point was very important for me at that point in time. We did explored other tools but the power of marketing automation was available for free for 2k subscribers (Now it's available under the paid plan). We used the multi-step journey and later on upgraded for paid plans.
Brittany
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle

Reviewed on 6/08/2022

Pros

What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.

Cons

Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.

Alternatives Considered

ActiveCampaign and Drip

Reasons for Choosing Mailchimp

We wanted a less cumbersome, user friendly option that had a good reputation and didn't skimp on the features.
Mashudu Hilary
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent Email marketing tool which gets a bit complicated at times.

Reviewed on 27/08/2022

Mailchimp has been a great boost for my small business. It has really great features which makes it...

Mailchimp has been a great boost for my small business. It has really great features which makes it really easy to stay in touch with clients while marketing brands, conducting research or sending an occasional newsletter. It is however quite difficult to navigate sometimes and can be a challenge for some users.

Pros

I started using MailChimp a while ago and I love all the ways it helps my small business. Firstly, I love how it is a nifty tool for keeping an eye on clients and effectively engaging with them. I like how it can be easily consolidated with many other software and the variety of languages it comes in. I think it's really nice and convinient that the software can be easily deployed from different types of gadgets and operating systems. I very much appreciate the auto responder option because it cuts out the manual labour that I would otherwise go through if I had to spend hours sending emails one by one. The survey builder is really great, market research can be done effortlessly so that new business strategies can be adopted after analyzing responses. I love the creative assistant feature because it makes some work easier and leads to better marketing which in turn grows sales. Lastly, as a small business owner, I found the pricing plans to be appealing and I was able to choose one which suits the needs of my business.

Cons

Mailchimp can get very complicated, I found the user interface to be really tricky for an ordinary user such as myself. Its easy to get lost in the confusing, esoteric jargon and customer service in my expirience isn't always quick to respond when you need their help. In as much as the automation feature is great, the way in which it is setup is very tricky. Lastly, the data management and manipulation features are a bit too limited.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

It had the features which I needed for a particular task.
Sébastien
Sébastien
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The Professional and Easy Way to Deal with Sending Emails to the Masses

Reviewed on 10/02/2019

I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious...

I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious about scaling a potentially big business. I will surely consider Mailchimp for my personal brand as the first 2,000 subscribers are free anyway, which makes for a sweet deal!

It helped our current company present itself professionally with emails by having access to such a great template editor. We didn't have any web developer working on our team at the time, so it was easy to resort to using the included features, even though it's important to note that any code can be pasted as HTML for those who know what they are doing.

We thought that we knew our customers, but the reports generated by Mailchimp really opened our eyes and allowed us to know what works and what doesn't, which was surprising and very useful.

Initially, we deployed our own mail server, but we found out the hard way that Mailchimp is a much more reliable solution for us and it removes all barriers related to scale as everything is taken care of automatically on their side.

Pros

Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico.

Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV.

Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.

Cons

Mailchimp works wonderfully well, but it isn't for the faint of heart when it comes to the initial customization. Sure, the documentation is great, but it does take a while to setup everything. It wasn't clear to me how to use templates inside campaigns, for instance, but even without reading all the documentation, one can deduce much of the functioning by simple trial and error, which ended up being my preferred way to learn my way around.

I didn't find the File Manager as intuitive as the rest of the interface when I started using the product. Sometimes, I would want to resize pictures or apply filters and would get confused as to where the image has been saved or if it were indeed saved. However, it does seem to be getting easier to use in recent versions, as it contains a "revision history" for each uploaded file and an impressive list of adjustments in the image editor, which is a great addition when working on a different computer where the usual software might not be present. I still prefer using external applications when modifying pictures, but Mailchimp does allow to make pretty much any modification you might need and having access to a revision history makes it easy to go back to an earlier version of a file even without first making a backup of it.

Emeka
Emeka
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailChimp made email marketing very easy and cheap

Reviewed on 21/08/2019

I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've...

I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice even when I'm teaching my digital marketing students.

Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome software.

Pros

MailChimp is an email marketing software. I so much love this software for so many reasons. These reasons include:

1. Easy to learn: MailChimp was the very first email marketing software I used. Even though I was only a newbie in email marketing when I started using it, it was so easy for me to learn.

2. Easy to use: Using MailChimp for email marketing is very easy. It has templates that only need to be edited to give beautiful email outlook. There's no need to do html coding of the email - this could have needed some technical know-how.

3. Landing Page Builder: With MailChimp I'm able to build landing pages for products. I didn't need a website to build a landing page. I used MailChimp for that.

4. Facebook Integration: It's possible to Integrate Facebook to MailChimp. This is very easy. No programming knowledge is required. By integrating Facebook to MailChimp, it was very easy to run Facebook adverts for custom and lookalike audiences using my email subscribers list. It's also easy to run Facebook adverts with lead generation objective right from MailChimp.

5. Free to start: Something very beautiful about MailChimp is that it can allow a user to have up to 2,000 subscribers, and be able to send up to 12,000 emails per month on the free mode. This was very helpful as I never had to spend any money on email marketing for my startup. MailChimp helped me save cost.

6. Analytics: MailChimp have provision for email analytics. This helped me measure some metrics.

Cons

Not withstanding all those benefits, I have some things I don't like about MailChimp.

1. Affiliate marketing: I'm also an affiliate marketer. I've read that MailChimp is not very kind to affiliate marketers. They imposed a very strict measure on the type of product to be marketed. This has made me not to consider it in my affiliate marketing venture.

2. Cost on the long run: Another thing is that after a business has exceeded the 2,000 subscribers, or 12,000 emails per month benchmark on the free mode, one will have to purchase a package to keep using the software.

Apart from those two cons, MailChimp is generally an awesome email marketing software.

James
James
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Mailchimp has evolved with the changing demands of the sophisticated market but it is simple...

Reviewed on 13/01/2021

Mailchimp's flexibility and adaptability to many different user cases has allowed it to meet all of...

Mailchimp's flexibility and adaptability to many different user cases has allowed it to meet all of our core requirements.

Pros

The best thing about Mailchimp is it is so easy to get started and communicating with your subscribers. There are simple and easy ways for subscribers to subscribe and unsubscribe.

Mailchimp is so much more than just an outbound email tool.

Email Templates allow quick professional communications to be created by your organisation on brand and at no additional cost.

Powerful but easy to use functionality allows the end user to setup onboarding communication plans and execute automated communications to new subscribers. Multi email setup is easy to complete.

Subscriber management also intelligiently scans your incoming subscribers to remove the ones that have trending behaviours with regards to unsubcribe and spam reporting.

API integration is built in and connected to most common platforms. There there isn't a direct connection you can utilise online software integrations like Zapier to automate steps. This allows you to connect one system to another and transfer and share information and unsubscribes to your CRM for example.

Cons

Mailchimp has increased its functionality and managed to keep these new features easy to use and adopt. I would say one con is that people don't use half of the available functionality to their advantage.

They have tightened up their pricing and reduced the functionality for their lower/free tiers but I think this is more than fair.

Make sure you choose the right payment plan, either monthly or pay as you go that matches your requirements.

karan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best Email Marketing Software for Start-up companies

Reviewed on 19/12/2022

My overall experience with Mailchimp Transactional Email has been great. It is easy to use and the...

My overall experience with Mailchimp Transactional Email has been great. It is easy to use and the interface is user-friendly. The templates are well-designed and it is easy to customize the look and feel of the emails. The reporting features are also very useful and it is easy to track and analyze the performance of the emails. Overall, I have been very satisfied with the service and would highly recommend it.

Pros

1. Easy to Use: Mailchimp is one of the most user-friendly email marketing software products on the market. It's designed to be intuitive and easy to learn, with a user-friendly dashboard, drag-and-drop editor, and step-by-step tutorial.2. Affordable: Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.3. Automation: With Mailchimp’s automation feature, you can set up automated campaigns to send emails based on user activity, such as when a customer joins a list or makes a purchase. This can help to streamline your email campaigns and save you time.4. Reporting and Analytics: Mailchimp provides detailed reports and analytics, so you can track the performance of your campaigns and make informed decisions about your email marketing strategy.5. Integrations: Mailchimp integrates with hundreds of other services, such as Shopify, WordPress, and Salesforce, making it easy to integrate your email campaigns with other parts of your business.

Cons

No Phone Support: Mailchimp does not offer phone support, so if you have a complex question or issue, you will need to rely on their online support system. Limited Segmentation: Mailchimp’s segmentation options are limited, making it difficult to target specific groups of customers.

Biswajit
Biswajit
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

"Mailchimp: A Comprehensive Email Marketing Tool for Businesses of All Sizes"

Reviewed on 23/03/2023

Pros

Users may develop, send, and track marketing emails, newsletters, and campaigns using the well-known email marketing platform Mailchimp. Its user-friendly interface makes creating and sending email campaigns simple for even non-technical users. Here are some features of Mailchimp that consumers particularly enjoy:Simple to use UI: Users can effortlessly develop email campaigns with Mailchimp's drag-and-drop tools and user-friendly, intuitive interface.Templates that can be customised: Users can choose from a variety of configurable templates provided by Mailchimp to build their email campaigns. These templates are simple to alter so that they correspond with the user's branding and messaging.Automation: With Mailchimp's automation tools, users may create automated email campaigns depending on events like the addition of a new member to a mailing list or the completion of a purchase.Analytics: Mailchimp offers in-depth analytics so users may monitor the effectiveness of their email campaigns. Data on open rates, click-through rates, and other statistics are included.

Cons

Despite being a well-liked email marketing software, Mailchimp might use some work. The following are some aspects of Mailchimp that people have complained about:Pricing: Those who need sophisticated capabilities like automation or those who have larger mailing lists may find Mailchimp's pricing to be prohibitively expensive.Restricted Automation: Users have noted that while Mailchimp does include automation options, they are fairly constrained when compared to competing email marketing solutions. The automation procedures may be more versatile and adaptable, according to some users.Restricted email design possibilities: Although offering a large selection of editable templates, some customers believe that Mailchimp should provide greater freedom and design options when it comes to producing and modifying emails.Customer support: Some customers of Mailchimp have complained about poor response times or unhelpful support workers.