ActiveCampaign Reviews

ActiveCampaign

4.6 (2,503)
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Email marketing and marketing & sales automation tool

Overall rating

4.6 /5
(2,503)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.2/5
Customer Support
4.4/5

93%
recommended this app
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2503 Reviews

Saskia
Saskia
Overall rating
  • Industry: Restaurants
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Highly recommended, user-friendly, and helpful

Reviewed on 15/08/2023

We can identify which contacts are most interested in our content and website thanks to Active...

We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

Pros

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

Cons

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Stephen
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A must have autoresponder

Reviewed on 7/04/2024

My overall experience with active campaign has been very good I've been with them for about 7 years...

My overall experience with active campaign has been very good I've been with them for about 7 years now I've never had any issues with the software it works perfectly fine I'm a happy customer five-star.

Pros

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

Cons

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

Alternatives Considered

Mailchimp

Reasons for Switching to ActiveCampaign

I chose active campaign because I knew about the software from a long time and a friend of mine recommended it so I tried it.
Colleen
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Terrible Product - Wastes Time with Constant Re-doing of Work

Reviewed on 19/06/2024

If I could tear this system out and start with a new marketing automation, I would do it yesterday....

If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area).

Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions.

Buy ANY other software, avoid this at all costs.

Pros

Absolutely nothing and I'm stuck using it because it was purchased before I started.

Cons

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career.

Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to ActiveCampaign

Price - but man are we paying for it in lack of efficiency.
Rebecca
Overall rating
  • Industry: Construction
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ActiveCampaign is an advanced omni-channel marketing tool that you can't miss out.

Reviewed on 14/10/2024

ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up...

ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up and running within a short period of time. With ActiveCampaign, our campaigns has gotten an impressively positive reception from our target audience. It has helped us to use personalized campaigns to supercharge our marketing which has helped us grow our business.

Pros

The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.

Cons

No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.

Verified Reviewer
Overall rating
  • Industry: Semiconductors
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent marketing automation platform

Reviewed on 28/03/2024

I was able to get the platform fully functional within one week, including linking it with my...

I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

Pros

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Cons

While pretty good, the email marketing module is inferior to MailChimp.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing ActiveCampaign

I was looking for more of a complete marketing automation platform.

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

Too expensive both in monthly and set up costs.
Alberto
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Acheive Greatness from the App

Reviewed on 29/09/2024

ActiveCampaign has focused marketing measures from the tool.

ActiveCampaign has focused marketing measures from the tool.

Pros

ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

Cons

ActiveCampaign is more helpful and no feature dislike.

Marit
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Amazing product for the more experienced

Reviewed on 6/05/2024

Pros

I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.

Cons

It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.

Alternatives Considered

Flodesk

Reasons for Choosing ActiveCampaign

AC has a lot more options and works together with almost every software

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

More options to build funnels and segment leads
Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

ottimo tool

Reviewed on 3/09/2024

Pros

easy to use and very efficient, I use it every day

Cons

too expensive, would be great to have smaller amount of contacts to buying

Alternatives Considered

Mailchimp

Reasons for Switching to ActiveCampaign

have been suggest from people older than me in the business
Stefan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

ActiveCampaign: good solution for next level online marketing

Reviewed on 2/04/2024

a good decision for my company, in order to manage newsletters and mail marketing

a good decision for my company, in order to manage newsletters and mail marketing

Pros

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

Cons

price is a bit high, website is not always updating correctly

Alternatives Considered

Brevo

Reasons for Switching to ActiveCampaign

was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.
Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Does the job

Reviewed on 23/06/2024

ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less...

ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.

Pros

I like the interface and functionality compared to some other email marketing software.

Cons

What I liked least is that as the subscriber list gets bigger it can become expensive to use.

Tim
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Fragile System Resulted in Lost Revenue

Reviewed on 14/02/2024

We were reasonably satisfied with Active Campaign for the first two years. The system is very slow...

We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it.

Pros

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

Cons

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

Joan
Overall rating
  • Industry: Education Management
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Passing on This CRM Platform Might Be a Wiser Choice

Reviewed on 14/01/2024

Unfortunately, our experience with this platform was more than disappointing. Communication,...

Unfortunately, our experience with this platform was more than disappointing. Communication, charging methods, and pricing did not fit with with our company’s important needs

Pros

Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company

Cons

Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.)

Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.

Alternatives Considered

Constant Contact and Mailchimp

Reasons for Switching to ActiveCampaign

Thought features & support would be much better. Began our subscription with phone support the 1st year but that was discontinued by the company shortly thereafter—-this did not help our company, our customers, nor our staff.
Sunil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Active Campaign is on the decline

Reviewed on 23/02/2024

Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature...

Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming.

Pros

It WAS easy to use. No longer the case.

Cons

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.

Lars
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great things happens when we got the best marketing platform like ActiveCampaign.

Reviewed on 1/08/2024

ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from...

ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from them It allows us to personalize our campaigns which help us achieve strategized campaigns that are audience targeted. The experience we have had with ActiveCampaign has been so productive.

Pros

ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.

Cons

ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful email marketing and automation

Reviewed on 12/11/2024

Overall, ActiveCampaign is an effective platform for those looking to automate their email...

Overall, ActiveCampaign is an effective platform for those looking to automate their email marketing and lead nurturing. Despite the initial learning curve, it’s rewarding once you get the hang of it, providing excellent functionality and flexibility.

Pros

The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.

Cons

While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.

Pritam
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Automation engine that helps our business growth.

Reviewed on 26/11/2024

It has transformed our marketing efforts. We've automated repetitive tasks, personalized our...

It has transformed our marketing efforts. We've automated repetitive tasks, personalized our customer journeys, and seen a significant increase in engagement and conversions.

Pros

ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.

Cons

The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A productivity booster

Reviewed on 1/05/2024

Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for...

Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.

Pros

Save time with email automation and others

Cons

Not much else except for the price, which may still decrease to the delight of many

Francesco
Francesco
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

ActiveCampaign: Elevate Your Email Marketing Game with Precision and Power

Reviewed on 12/02/2024

Pros

Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications.

Cons

A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases.

Haroon
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

E mail marketing

Reviewed on 5/04/2024

Overall experience is excellent I can give 3.5 stars to this tool

Overall experience is excellent I can give 3.5 stars to this tool

Pros

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Cons

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Bodamer
Overall rating
  • Industry: Translation & Localisation
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A solid tool that makes marketing so simple.

Reviewed on 11/06/2024

It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our...

It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our marketing campaigns and make more successful. It helps us engage well with leads which is a great step to turning them to actual customers.

Pros

ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.

Cons

ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.

Hilda N
Hilda N
Overall rating
  • Industry: Printing
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My Experience Of Active Campaign Goodness

Reviewed on 23/10/2023

Apart from being an employee, I do creative graphic design as an independent designer and that's...

Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting

Pros

ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs

Cons

In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use

Njoki
Njoki
Overall rating
  • Industry: Printing
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketing with passion and purpose, ActiveCampaign is a deal-breaker.

Reviewed on 7/11/2023

Marketing is the heart of any business and achieving well performing marketing activities that are...

Marketing is the heart of any business and achieving well performing marketing activities that are yielding results is something we can attribute to ActiveCampaign. It helps us have more yielding marketing activities which has seen us improve on our customers attraction and retention.

Pros

ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.

Cons

Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.

Ruth
Ruth
Overall rating
  • Industry: Machinery
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ActiveCampaign is the assured way to flourish in marketing campaigns.

Reviewed on 14/11/2023

The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the...

The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the impacts it has made when it comes to marketing. It has helped us adopt new and more improved strategies to run marketing campaigns which results to us getting more customers into our business.

Pros

Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.

Cons

I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.

Paulette
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Robust Platform for Personalized Email Campaigns

Reviewed on 11/09/2024

Pros

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

Cons

The landing page builder feels a bit basic compared to similar tools.

Cam
Overall rating
  • Industry: Sports
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Tricky to get going, but once you do, you'll not regret it

Reviewed on 14/09/2023

What started out as an inquiry continued into a full fledged partnership and this helped shape our...

What started out as an inquiry continued into a full fledged partnership and this helped shape our now-standard targeted marketing strategy as a company

Pros

The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we were a much bigger company than we actually were at the time

Cons

It was tricky to get started -- the help features were nice -- but we found ourselves struggling to get going for at least a few weeks before we grasped the whole platform