HubSpot Marketing Hub Reviews

The integration with clearbit enriches lead information , providing direct links to company's website. Reliable Marketing Hub ,User-friendly platform, Effortless integration.

Navigating and incorporating graphics into templates poses a slight challenge for me.

HubSpot Marketing Hub has revolutionized my marketing tasks. Its all-in-one platform streamlines campaigns and provides valuable analytics, making it a go-to tool for our business.

New users may find the vast number of features overwhelming at first, but the learning curve is worthwhile.

I have used Microsoft Dynamics, Salesforce (+Pardot), and other CRMs. They ALL work, but I find HubSpot is the easiest system to implement for small teams who don't have the time, expertise, and money to spend with a cumbersome onboarding process. What I like most about HubSpot is that each tool is simple to use, from email design to social media publishing. If you're a data geek, the dashboards are very simple to generate and easy to filter, update, and read. I think that HubSpot has one of the cleanest dashboards and certainly the easiest to build or manage of the CRMs on the market.

The only thing I would be cautious of as a small business or startup is that many of the join incentives for small teams or startups are VERY affordable. However, once you graduate from these discounts you'll feel the pain of full pricing especially if you've grown your marketing contact list. I would just be aware that you will want to get an idea of what the full cost looks like work with your account rep to understand that quote to budget for it when the discounts are lifted.

-Easy to use
-Does not require a lot of training
-Customization available
-Various reports
-Track individual pipeline, performance and upcoming/previous sale actions
-Marketing features

-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.).
-Some information are repetitive between Company level and Customer level.
-It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do.
-Not compatible with Hotel PMS.

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.

I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

Hubspot contains all the tools you could wish for as a marketing or sales professional. Your results are clearly visible and manageable. Inbound marketing has never been so exciting and profitable!

I love the great user experience, which is constantly being improved thanks to monthly updates of new and improved features.

Finally, I am very satisfied with the customer service. Every time I have an issue, I am helped quickly and accurately. Even if there is no solution to my problem, we will look for an alternative together.

As a creative marketer, I would love more options to make my website even more appealing and less static. I'm looking forward to all the new features being added to the website builder in the future!

Improvements are also possible in terms of social media. The results (likes and interactions) are not always accurate. In addition, the posting options are fairly limited. I wish you could add a photo carousel or album (instead of max four pictures).

- Intuitive UX (mostly).

- Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work.

- The new drag & drop email builder.

- Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot.

- The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens.

- Some features are little hidden and unintuitive, such as the power of building custom reports.

- The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended

With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.

It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.

But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

I like that it hosts literally everything you need tool wise to help you execute your marketing strategy. Having the blogging and social sharing platforms in one place has been extremely easy to use. They truly set you up for success by having tons of resources, checklists, etc. available so that you know how to market and connect with your audience.

Specifically for the software, I do not understand the Design Manager. This directly affects your marketing because if you are editing a template so that it is unique for the campaign you are working on you have to use the design manager. I think it is confusing to anyone who does not understand coding. The old design manager made way more sense to me. Looking at HubSpot as a product it is not convenient that their tier metric is contacts and the annual payment is inconvenient. As a HubSpot partner, we sell this to customers and lose a bunch of them because the annual price or we lose customers from going to Pro rather than basic because the contact metric will screw them over and they will wind up paying more.

I really like the easy and practical flow used to take an idea to a live page. I mean, is so easy to make a template, preview it in different devices and resposive sizes, then make a sandbox and send it to your approvers and finnaly take it live in less than a minute. That flow helps our team to reduce the time-to-market a lot, and thats really valuable.

May be the code editors embed in the Hubpot design tool , could be improved. Actually is a little hard to code in it, because its like a simple text editor. As a developer I would love to see more tools, helpers, code colors, debugging and another features like that into the code editors of hubspot. I know those are little deatils, but they could make the difference.

I work for a marketing agency and I use the Hubspot Software to manage the website of the enterprise.

What i like the most about Hubspot is that it's frequently updating its functions, always at the forefront of changes in the market. As well, I love from Hubspot the Social Media tool, I can schedule all my post faster than others software or apps, and I can keep even-minded because I know all my post will be published on time.

When I have to write a post I love it helps me to apply SEO correctly, and it's very easy to put pictures into the text.

Hubspot is not only a tool for work, it's also a platform that allows me to learn and certificate new skills with the courses of the learning center, which has allowed me to become a better professional in my work area and it will be useful for me to find new job opportunities.

Hubspot is very functional and complete, I can even schedule corporate email with smart delivery, in such a way that the arrival time of the mail fits the time zone of each recipient.

I have tried others software for blogging before, but I really think Hubspot Software is the best of all.

I don't have many complaints about this software, I have had a great experience during all this time. I know it's not perfect, but what I also know and I can notice daily is that the Hubspot Team is always worried about improving it's services.

Maybe, what I like least about this software is that, sometimes, the platform falls when it's being updating any detail, is a bit annoying but I think is necessary because the reward is a functional, fast and useful service.

Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.