---
description: Learn how Plivo can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Plivo Reviews, Pricing & Ratings | GetApp NZ 2026
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Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/1291/sms-marketing/software) > [Plivo](/software/109517/plivo)

# Plivo

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> Plivo is an API-based voice \&amp; SMS developer platform \&amp; global carrier service provider for businesses of all sizes wishing to leverage cloud communications. Customers can access versatile HTTP APIs for building voice \&amp; SMS capabilities into any web or mobile app using any web standard language.
> 
> Verdict: Rated **4.3/5** by 84 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Plivo

• Plivo's HTTP API's allow businesses and developers to build voice and SMS communications into any web or mobile app using any web standard language.&#10;&#10;• Voice API facilitates the placing of phone calls to all countries with the option to buy local numbers within 55 countries, with native SIP support and SDKs for web/mobile.&#10;&#10;• SMS API enables the sending of SMS text messages to all countries and supports two-way SMS in 19 countries plus two-way SMS Short Code within USA or Canadian territories.&#10;&#10;• Two-way SMS phone numbers are advantageous for marketing purposes where the interaction and engagement of customers is required, enabling P2P messaging while anonymizing numbers and building recognition with contacts through a dedicated, recognized number.&#10;&#10;•Plivo's dedicated Short Code provision facilitates the broadcast of text messages in large volumes, promising a variable base rate of transfer that starts at a default 40 per second.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 84 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Plivo
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$0.01
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Pricing for voice and SMS is based on voice minutes and SMS amounts, for example: &#10;&#10;VOICE&#10;&#10;Regular Phones: &#10;Outbound Calls – Make calls starting at $0.0120 per minute&#10;Inbound Calls – Receive calls starting at $0.0085 per minute \&amp; buy numbers at $0.8 per month&#10;&#10;Toll-Free Phones:&#10;Outbound Calls – Make calls starting at $0.0030 per minute&#10;Inbound Calls – Receive calls starting at $0.0210 per minute \&amp;  buy numbers at $1 per month&#10;&#10;SMS&#10;&#10;Regular:&#10;Outbound SMS – Send SMS starting at $0.005 per SMS&#10;Inbound SMS – Receive inbound SMS at Free \&amp; buy numbers at $0.8 per month&#10;&#10;Short Codes:&#10;Outbound SMS – Send SMS starting at $ 0.0045 per SMS&#10;Inbound SMS – Receive inbound SMS at Free per SMS&#10;&#10;(See website for full pricing details)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Germany, India, Mexico, New Zealand, Singapore, United Kingdom, United States

## Features

- 2-Way Messaging
- API
- Access Controls/Permissions
- Audio/Video Conferencing
- Auto-Dialer
- Automated Responses
- Automated Routing
- Call Centre Management
- Call Conferencing
- Call Logging
- Call Monitoring
- Call Recording
- Call Routing
- Call Scripting
- Call Tracking
- Call Transfer
- Caller ID
- Chat Transcript
- Chat/Messaging
- Collaboration Tools

## Integrations (1 total)

- Salesforce Sales Cloud

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)

## Category

- [SMS Marketing Software](https://www.getapp.co.nz/directory/1291/sms-marketing/software)

## Related Categories

- [SMS Marketing Software](https://www.getapp.co.nz/directory/1291/sms-marketing/software)
- [VoIP Software](https://www.getapp.co.nz/directory/107/voip/software)
- [Unified Communications Software](https://www.getapp.co.nz/directory/599/unified-communications/software)
- [Contact Centre Software](https://www.getapp.co.nz/directory/593/contact-center/software)
- [IVR Software](https://www.getapp.co.nz/directory/289/ivr/software)

## Alternatives

1. [JustCall](https://www.getapp.co.nz/software/2047760/justcall) — 4.1/5 (224 reviews)
2. [Squaretalk](https://www.getapp.co.nz/software/106691/squaretalk-matrix) — 4.9/5 (101 reviews)
3. [Bitrix24](https://www.getapp.co.nz/software/90602/bitrix24) — 4.2/5 (986 reviews)
4. [Twilio](https://www.getapp.co.nz/software/90610/twilio-communications-platform) — 4.4/5 (501 reviews)
5. [3C Plus](https://www.getapp.co.nz/software/2042423/3c-plus) (0 reviews)

## Reviews

### "Review from Meraki Solutions" — 4.0/5

> **Gustavo** | *21 August 2018* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Is supported for our country (Perú), at least for messaging.
> 
> **Cons**: The documentation is not well explained to make advance developing
> 
> We develop a module based in text messaging marketing for our ERP, and all the process takes about 1 mounts, so the software in fact is easy to integrate

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### "Great product but poor customer support" — 5.0/5

> **Shiv** | *4 June 2022* | Information Technology & Services | Recommendation rating: 5.0/10
> 
> **Pros**: Easy to implement, we have been using the SMS feature since many years now. Works well for sending out a single SMS, customization of message and exceptional pricing.
> 
> **Cons**: Bulk SMS doesn't work right now and our customers are not happy. Trying to contact Plivo but the only means of contact is through a ticket. No phone or email to contact and we are at their mercy even after raising a critical outage ticket and not receiving any response. Overall, the customer support is really a grey area.
> 
> Plivo and the ability to send out SMS messages has played a big role in our product. We are thinking of integrating the Plivo's SMS into many other verticals we have. Being able to send out bulk SMS is critical for our business but it's not been working.

-----

### "Disappointing. Better to stay with Twilio." — 1.0/5

> **Fabio** | *25 July 2023* | Financial Services | Recommendation rating: 0.0/10
> 
> **Pros**: The initial attraction to Plivo was the cost-effectiveness and simplicity of their interface. Their services were supposed to make our operations more efficient, but almost created a damage. We went back to Twilio.
> 
> **Cons**: The reliability of Plivo's services and their customer support were significant drawbacks. We experienced an unexpected account suspension, without any clear explanation. Our attempts to resolve the issue with their support team were met with delayed responses and a lack of helpfulness. It disrupted our operations and impacted our clients negatively. We were fully transparent about our usage, and yet, this issue arose, making Plivo no reliable choice for our business needs.
> 
> My experience with Plivo has been extremely disappointing. As the owner of a tech company, I relied on Plivo's services for a significant part of my business operations. Unfortunately, our account was suspended without clear explanations, even though we had been completely transparent about our usage from the start.During this issue, I found their customer service to be lacking. Our requests for clarity and temporary access to resolve ongoing disruptions were met with delayed and unsatisfactory responses. This has caused considerable inconvenience to us and our clients.If you're considering a cloud communication platform, I would recommend looking at alternatives like Twilio. Twilio offers not only a robust network, but they also have a clear policy and a more helpful and responsive support team.In conclusion, it's critical to have a reliable service provider for your business. Regrettably, Plivo failed to meet this standard in my experience. Your business deserves better. Choose wisely.

-----

### "Excellent for startups" — 5.0/5

> **Jane** | *8 August 2017* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: We used Plivo for an online SMS chat. &#13;&#10;1. Good performance. We've only seen downtime happen once, and we barely noticed it: a few text messages got delayed for about 10 seconds, and that was about it.&#13;&#10;2. Low prices. We started with Plivo and a few other, more expensive, SMS providers. No difference in performance at all. Bottom line: low cost doesn't mean bad service.&#13;&#10;3. Wide selection of phone numbers. Sometimes people want a specific combination of digits in their phone number (for example, when they want to spell a word). You can use regex in Plivo's phone number search, which make it faster, and in most cases we do find a phone number our client is likes.&#13;&#10;4. Easy to use API. It took us a total of 2 hours to fully integrate Plivo into our application. From scratch. And, like any startup, we add new features all the time. Documentation is well-written, error codes make sense, delivery reports help debugging.
> 
> **Cons**: They blocked our account once - we were running a test script that was sending about 50 000 requests/hour. Never happened again since they called us, and verified the account.
> 
> 1\. We pay about 50% less for the SMS provider services&#13;&#10;2. With free inbound SMS we were able to automate our SMS surveys&#13;&#10;3. Faster development and debugging with clear API and helper libraries

-----

### "Good and proper service" — 4.0/5

> **Verified Reviewer** | *17 August 2018* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: They have a simple platform with all the information at a single place, you can use the APIs easily and integrate it with your platform.
> 
> **Cons**: Can make reporting better and pricing also needs to be better for few countries

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