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description: Learn how Opteo can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features.
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title: Opteo Reviews, Pricing & Ratings | GetApp NZ 2026
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Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Opteo](/software/104069/opteo)

# Opteo

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> Opteo is a Google Ads management tool for freelancers \&amp; Digital Agencies which makes improvement suggestions backed by statistically relevant data
> 
> Verdict: Rated **4.9/5** by 114 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Opteo

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.&#10;&#10;Each recommended improvement is backed by statistically relevant data and continuous account monitoring.&#10;&#10;Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.&#10;&#10;Repetitive tasks can be automated, and processes streamlined by Opteo.&#10;&#10;Real-time alerts for dramatic shifts in KPIs.&#10;&#10;Exportable account scorecards for use in client pitches and meetings.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 114 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Opteo
- **Location**: London, UK
- **Founded**: 2013

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: It is also available at $197/mo and $397/mo with additional features.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- A/B Testing
- Account Alerts
- Bid Management
- Budget Control
- Budget Management
- Campaign Management
- Conversion Tracking
- For PPC Campaigns
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- ROI Tracking
- Real-Time Monitoring
- Task Management

## Integrations (2 total)

- Google Ads
- Slack

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Advertising Agency Software](https://www.getapp.co.nz/directory/299/advertising/software)

## Related Categories

- [Advertising Agency Software](https://www.getapp.co.nz/directory/299/advertising/software)
- [Campaign Management Software](https://www.getapp.co.nz/directory/304/campaign-management/software)
- [SEO/SEM Tools](https://www.getapp.co.nz/directory/313/seo-sem/software)
- [Display Advertising Software](https://www.getapp.co.nz/directory/612/display-advertising/software)
- [PPC Software](https://www.getapp.co.nz/directory/985/ppc/software)

## Alternatives

1. [Adzooma](https://www.getapp.co.nz/software/119543/adzooma) — 4.0/5 (22 reviews)
2. [monday.com](https://www.getapp.co.nz/software/91734/monday-com) — 4.6/5 (5726 reviews)
3. [Semrush](https://www.getapp.co.nz/software/91634/semrush) — 4.6/5 (2316 reviews)
4. [Madgicx](https://www.getapp.co.nz/software/129791/madgicx) — 4.3/5 (58 reviews)
5. [Marketing 360](https://www.getapp.co.nz/software/104247/marketing-360) — 4.5/5 (1132 reviews)

## Reviews

### "Superb & affordable. It has save me hours of work and provides real data for solid decision making." — 5.0/5

> **Yvonne** | *17 January 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: The team is very responsive.  Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business\!\!
> 
> **Cons**: The lack of of exporting reports for clients - but I asked the team and guess what it's coming.  Honestly I can't think of one yet.
> 
> Time savings and precise data analysis for better and quicker decision making.

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### "In depth features, visual based, always updating and improving. Great for SEM managers." — 4.0/5

> **Andrew** | *10 May 2017* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: If you know what you're doing with Adwords this is a powerful tool.&#13;&#10;The data on WHY it makes a recommendation + the video explanation are a great compliment. &#13;&#10;Makes it easy to spot insights. &#13;&#10;Directly connected to Adwords to make changes at the click of a button.&#13;&#10;Smart algorithm and based on best practices.&#13;&#10;It works\!
> 
> **Cons**: Lack of budget management and pacing features. &#13;&#10;Lack of bulk edit ability.&#13;&#10;Somewhat complicated UI, it's hard to bounce between client accounts quickly. &#13;&#10;Could be too much for inexperienced Adwords users.

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### "Helps keeping my accounts at bay" — 4.0/5

> **Alessio** | *10 July 2018*
> 
> **Pros**: - Great UX&#13;&#10;- Makes it easy to spot improvement areas&#13;&#10;- Very good integration with Slack&#13;&#10;- Easy to navigate
> 
> **Cons**: I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

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### "The best tool for Adwords I have found so far" — 5.0/5

> **Robert** | *22 March 2019* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing.
> 
> **Cons**: Wish they supported other platforms like Linkedin, Facebook and Bing.
> 
> It far surpassed what I had experienced in other campaign tools. Very happy

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### "Couldn't run ads without it anymore" — 5.0/5

> **Mike** | *29 September 2018* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo.
> 
> **Cons**: Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing.
> 
> Couldn't live without it.

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## Links

- [View on GetApp](https://www.getapp.co.nz/software/104069/opteo)

## This page is available in the following languages

| Locale | URL |
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| de-AT | <https://www.getapp.at/software/104069/opteo> |
| en | <https://www.getapp.com/marketing-software/a/opteo/> |
| en-AE | <https://www.getapp.ae/software/104069/opteo> |
| en-AU | <https://www.getapp.com.au/software/104069/opteo> |
| en-CA | <https://www.getapp.ca/software/104069/opteo> |
| en-GB | <https://www.getapp.co.uk/software/104069/opteo> |
| en-IE | <https://www.getapp.ie/software/104069/opteo> |
| en-NZ | <https://www.getapp.co.nz/software/104069/opteo> |
| en-SG | <https://www.getapp.sg/software/104069/opteo> |
| en-ZA | <https://www.getapp.za.com/software/104069/opteo> |
| es | <https://www.getapp.es/software/104069/opteo> |
| es-CL | <https://www.getapp.cl/software/104069/opteo> |
| es-CO | <https://www.getapp.com.co/software/104069/opteo> |
| es-MX | <https://www.getapp.com.mx/software/104069/opteo> |
| fr | <https://www.getapp.fr/software/104069/opteo> |
| fr-BE | <https://fr.getapp.be/software/104069/opteo> |
| fr-CA | <https://fr.getapp.ca/software/104069/opteo> |
| nl | <https://www.getapp.nl/software/104069/opteo> |
| nl-BE | <https://www.getapp.be/software/104069/opteo> |
| pt | <https://www.getapp.com.br/software/104069/opteo> |
| pt-PT | <https://www.getapp.pt/software/104069/opteo> |

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